Sustainability (sustainable development) is one of the hottest trends on college campuses, in the news media, in corporate boardrooms, and with regulators. There are three different versions.Real Sustainability involves thoughtful, caring, responsible, economical stewardship and conservation of land, water, energy, metallic, forest, wildlife and other natural resources. Responsible businesses, families, and communities practice this kind of sustainability every day: polluting less, recycling where it makes sense, and using less energy, water, and raw materials to manufacture the products we need.Public Relations Sustainability mostly involves meaningless, superficial, unverifiable, image-enhancing assertions that a company is devoted to renewable fuels, corporate responsibility, environmental...