[Cboldt]

I guess the focus group results came back in favor of no spin, no agenda, just straight up news, as it happens.

And you can bet the focus groups didn't create the jingle.

[RegulatorCountry]

"And you can bet the focus groups didn't create the jingle"

Oh, no. Didn't mean to imply that, but just the way the tag line reads suggests to me that they force-ranked certain qualities and qualifiers with their focus groups. Which are always huge, and scattered across the country at several different sites in order to avoid any excess regionality, or to highlight significant variations between regions.

It's all very stultifying, and appeals greatly to the uncreative, collectivist impulse.