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NPR Radio Ratings Collapse As Pandemic Ends Listeners' Commutes
NPR ^ | July 15, 2020 | David Folkenflik

Posted on 07/16/2020 3:29:38 PM PDT by CheshireTheCat

Broadcast ratings for nearly all of NPR's radio shows took a steep dive in major markets this spring, as the coronavirus pandemic kept many Americans from commuting to work and school. The network's shows lost roughly a quarter of their audience between the second quarter of 2019 and the same months in 2020.

People who listened to NPR shows on the radio at home before the pandemic by and large still do. But many of those who listened on their commute have not rejoined from home. And that threatens to alter the terrain for NPR for years to come, said Lori Kaplan, the network's senior director of audience insights.

"We anticipated these changes," Kaplan said. "This kind of change was going to take place over the next decade. But the pandemic has shown us what our future is now."

Commercial radio is experiencing, if anything, worse declines. But audience research commissioned by Kaplan indicates that NPR's audience is disproportionately made up of professionals who are able to work from home and who are interested in doing so even after the pandemic subsides....

(Excerpt) Read more at npr.org ...


TOPICS: Miscellaneous
KEYWORDS: 2020election; defund; defundnpr; defundpbs; dnctalkingpoint; dnctalkingpoints; election2020; mediawingofthednc; npr; partisanmediashills; pbs; presstitutes; smearmachine
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This is not as good news as it sounds. NPR's podcast listenership is up.
1 posted on 07/16/2020 3:29:38 PM PDT by CheshireTheCat
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To: CheshireTheCat
NPR's podcast listenership is up.

Indeed, an area where conservatives and conservative intellectuals need to improve upon.

2 posted on 07/16/2020 3:32:10 PM PDT by CondoleezzaProtege
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To: CheshireTheCat

Listen to NPR while driving to work?

Guaranteed to put in someone a pissy mood even before they sit down at their desk.


3 posted on 07/16/2020 3:33:25 PM PDT by BenLurkin (The above is not a statement of fact. It is either opinion or satire. Or both.)
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To: CheshireTheCat

The Washington DC area conservative radio station (WMAL) has ratings through the roof. As a teleworker, I am listening more during the day. It appears some people only listen to NPR for traffic and weather.


4 posted on 07/16/2020 3:34:18 PM PDT by vaskypilot
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To: CheshireTheCat

This is not as good news as it sounds. NPR is federally funded, so ratings are really irrelevant.


5 posted on 07/16/2020 3:37:17 PM PDT by rhinohunter (FAUCI MUST GO!!!)
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To: BenLurkin

Or asleep.


6 posted on 07/16/2020 3:39:30 PM PDT by RushIsMyTeddyBear
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To: CheshireTheCat

Now where’s that tiny violin of mine?


7 posted on 07/16/2020 3:39:31 PM PDT by fwdude (Pass up too many hills to die on, and you’ll eventually fall in to some ocean and perish.)
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To: BenLurkin

National PINKO Radio is so far left I am usually pissed off after just 2 minutes listening immediately flip the station.


8 posted on 07/16/2020 3:39:58 PM PDT by MachIV
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To: CheshireTheCat

Sleepytime radio...


9 posted on 07/16/2020 3:40:05 PM PDT by W. (What, me worry?)
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To: BenLurkin

Have they been airing reruns this whole time?

Could their audience even tell the difference?


10 posted on 07/16/2020 3:40:24 PM PDT by a fool in paradise (Joe Biden- "First thing I'd do is repeal those Trump tax cuts." (May 4th, 2019))
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To: CheshireTheCat

I imaging the local Sports Talk Radio stations have taken a massive hit as well.

I listened to The Ticket here in DFW for years, haven’t listened to it in months.


11 posted on 07/16/2020 3:41:38 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: BenLurkin

I used to tune in to my local NPR during my long commute just to track what the commies are saying. I always got a kick out of their obscure, shoot-me boring news stories, like being “transgender” in Siberia, or something similar. And the insufferable Diana Rehm show was always good for a laugh.


12 posted on 07/16/2020 3:43:17 PM PDT by fwdude (Pass up too many hills to die on, and you’ll eventually fall in to some ocean and perish.)
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To: CheshireTheCat

Defunding needs to occur.


13 posted on 07/16/2020 3:44:29 PM PDT by Paladin2
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To: CheshireTheCat

NPR...communist propaganda spoken softly for believability.


14 posted on 07/16/2020 3:44:38 PM PDT by newfreep
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To: rhinohunter; All

Thanks for the reminder. DEFUND propagandists collectives.


15 posted on 07/16/2020 3:45:36 PM PDT by PGalt (Past Peak Civilization?)
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To: Paladin2

“Defunding needs to occur.”

GREAT post. (you beat me fair and square...you’re fast on the draw Paladin2)


16 posted on 07/16/2020 3:47:51 PM PDT by PGalt (Past Peak Civilization?)
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To: a fool in paradise
Have they been airing reruns this whole time? Could their audience even tell the difference?

In July, all the stories began with

"In yet another embarrassing day for President Trump, he was betrayed in a forthcoming book by a long time aide he had trusted and given a boost to their career. Pre-orders on Amazon have already made it #1 as the tell all book promises what Trump supporters claim is slander. And in weather, most areas of the nation will face subzero temperatures and brutal wind chills all day...." Intern at NPR: "Darn it all, I thought I edited that part out."

17 posted on 07/16/2020 3:49:46 PM PDT by frank ballenger (End vote fraud,harvesting,non-citizen voting & leftist media news censorship or we are finished.)
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To: CheshireTheCat

In the competitive world NPR wouldn’t exist.


18 posted on 07/16/2020 3:49:47 PM PDT by jughandle (Big words anger me, keep talking.)
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To: BenLurkin

Listen to NPR while driving to work?

Actually, yeah.

No commercials.

And yes, it does keep me in a “pissy” mood.

Gets the blood flowing and gets me wide awake...

of course, I’m paying for it too...


19 posted on 07/16/2020 3:49:51 PM PDT by Paisan
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To: CheshireTheCat
It became clear 25 years ago that radio was aiming for the captive audience of commuters stuck in their cars or buses.

Prior to that, I would listen to the radio while working on stuff, looking forward to the late night Friday and Saturday harder rock and b-sides.

Once the private stations sold out to large conglomerates (which may have been inevitable anyway), it all went down hill.

It wasn't video that killed the radio star, it was the mp3.

20 posted on 07/16/2020 3:51:21 PM PDT by T.B. Yoits
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