The Century Of The Self, Part 4: Eight People Sipping Wine in Kettering

BBC ^ | 2002 | Adam Curtis

[Jack Hydrazine]

Adam Curtis' acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty. This series is a MUST SEE for all those who want to know the truth about the use of subliminal manipulation of the subconscious to induce the "buying of products" - be they consumer goods, policies, or politicians. ,,,and ultimately the creation of "false flag" operations to induce the "nightmares" [nexuses of evil, terrorism, etc.] needed to maintain the allegience to these "products" that only a common enemy can achieve...

"The enemy of my enemy is my friend."

Creator, Adam Curtis, has graciously made this BBC series available for download in various formats at Internet Archive here: http://www.archive.org/details/AdamCurtis_TheCenturyOfTheSelf

SERIES DETAIL:

To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?

The Freud dynasty is at the heart of this compelling social history. Sigmund Freud, founder of psychoanalysis; Edward Bernays, who invented public relations; Anna Freud, Sigmund's devoted daughter; and present-day PR guru and Sigmund's great grandson, Matthew Freud.

Sigmund Freud's work into the bubbling and murky world of the subconscious changed the world. By introducing a technique to probe the unconscious mind, Freud provided useful tools for understanding the secret desires of the masses. Unwittingly, his work served as the precursor to a world full of political spin doctors, marketing moguls, and society's belief that the pursuit of satisfaction and happiness is man's ultimate goal.

EPISODE DETAIL: Eight People Sipping Wine in Kettering

This episode explains how politicians on the left, in both Britain and America, turned to the techniques developed by business to read and fulfil the inner desires of the self.

Both New Labour, under Tony Blair, and the Democrats, led by Bill Clinton, used the focus group, which had been invented by psychoanalysts, in order to regain power. They set out to mould their policies to people's inner desires and feelings, just as capitalism had learnt to do with products.

Out of this grew a new culture of public relations and marketing in politics, business and journalism. One of its stars in Britain was Matthew Freud who followed in the footsteps of his relation, Edward Bernays, the inventor of public relations in the 1920s.

The politicians believed they were creating a new and better form of democracy, one that truly responded to the inner feelings of individual. But what they didn't realize was that the aim of those who had originally created these techniques had not been to liberate the people but to develop a new way of controlling them.