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Is Heinz’s new “mayochup” just innovation gone wrong?
www.fastcompany.com ^ | 04/13/2018 | Staff

Posted on 04/13/2018 2:34:27 PM PDT by Red Badger

[Photo: courtesy of Kraft Heinz] _________________________________________________________________________________________________________________

As if our nation weren’t polarized enough, a new condiment is threatening to divide us even further: On Wednesday, Heinz announced potential plans to bring “mayochup” into the world. It’s half ketchup, half mayonnaise, and if you ask some people, 100% wrong.

The food-processing company announced Thursday it’s contemplating selling the new product, provided it garners enough interest. It launched a public poll on Twitter, asking Americans to make the hard decision for them: “Want #mayochup in stores? 500,000 votes for yes and we’ll release it to you saucy Americans.”

The reaction is mixed. Some enthusiastically voted yes, though think it should be called “ketchonaise” or by it’s Utah-born equivalent name, “fry sauce.” Others bemoaned a nation too lazy to mix its own condiments–or that it left Hellmann’s mayonnaise out of the equation. Many simply felt confused about the entire ordeal: As one commented, “I voted yes, but I don’t know how I feel about it.”

As of Friday morning, over 700,000 people voted, with 55% in favor and 45% responding, “nah, I’ll make my own.”

Premixed condiments are nothing new. There’s sriracha mayo, peanut butter and jelly swirls, and, well, Thousand Island dressing. Heinz is likely making a good business decision, especially since its products have a solid reputation in the burger and fries game.

However, many expect more from Heinz, a company that perfected ketchup, especially seeing as how mayo ketchup is already for sale. In fact, it’s called Mayo Ketchup–and it’s sold by Goya Foods, the largest Hispanic-owned food company in the United States. You can find it in a Publix.

Heinz looks well on its way to packing shelves with its newest “creation.” Perhaps the company would have been better off if it had innovated something new


TOPICS: Agriculture; Business/Economy; Food; Gardening
KEYWORDS: condiments; heinz; ketchup; mayochup; mayonnaise; mcdonaldssecretsauce
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To: Hot Tabasco

‘Ketchtard’

LOL! Has my vote!

How about ‘Mustchup?’


61 posted on 04/13/2018 4:45:33 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set.)
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To: Red Badger

Heinz was/is former Sec of State Kerry’s wife’s company, which was sold, but they retained a lot of shares...not sure how many! I will NOT buy Heinz products! I don’t want John Kerry to get one cent of any money, that passed through my hands. :)


62 posted on 04/13/2018 4:58:31 PM PDT by Ambrosia (.)
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To: Red Badger

Heinz was/is former Sec of State Kerry’s wife’s company, which was sold, but they retained a lot of shares...not sure how many! I will NOT buy Heinz products! I don’t want John Kerry to get one cent of any money, that passed through my hands. :)


63 posted on 04/13/2018 4:58:56 PM PDT by Ambrosia (.)
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To: Red Badger

Nothing new. When I was a kid, if you wanted dressing on your salad, this is what you got.


64 posted on 04/13/2018 6:02:33 PM PDT by Smellin Salt
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To: Red Badger

Isn’t that the secret sauce ingredients of MCDonalds.???


65 posted on 04/13/2018 6:11:50 PM PDT by wildbill (Quis Custodiet ipsos custodes? Who watches the watchmen?)
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To: Red Badger

Does anybody know why Heinz stopped making their original dill pickles? I used to get them in the quart jar, and they were damn good...tart as all hell. When I checked their website, it looks like they don’t make them anymore. They make a dill relish, but there’s nothing like biting into a real dill pickle that makes your mouth pucker. The closest I can come to their pickles is the local store brand’s hamburger slices, but for snacking, I’d prefer Heinz dills. Makes my mouth water just thinking of them.


66 posted on 04/13/2018 6:51:56 PM PDT by mass55th (Courage is being scared to death - but saddling up anyway...John Wayne)
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To: Vigilanteman

That sounds good.


67 posted on 04/13/2018 8:02:16 PM PDT by GnuThere
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To: Red Badger

Well,I’d vote a big NO.......wouldn’t want that slimy mess on my food,but especially the mayo. About all mayo can do as a condiment is to provide lubrication for a sloppy mess to eat.


68 posted on 04/13/2018 8:07:06 PM PDT by oldtech
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To: TomGuy

Jack-in-the-Box has “Secret Sauce” right now which is their fry sauce. Not very secret, really.


69 posted on 04/13/2018 8:17:38 PM PDT by steve86 (Prophecies of Maelmhaedhoc O'Morgair (Latin form: Malachy))
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To: yarddog

Great story. And that’s how you got your name.


70 posted on 04/13/2018 8:38:02 PM PDT by Yaelle
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To: Fledermaus

My Thousand Island is relish, mayonnaise, ketchup and Dijon mustard.


71 posted on 04/14/2018 12:34:51 AM PDT by jonrick46 (Trump continues to have all the right enemies.)
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To: Red Badger

They already do.... have a bottle in my fridge, next to the Tabasco soy sauce bottle. Wouldn’t want either to get lonely.


72 posted on 04/14/2018 12:54:20 AM PDT by Oil Object Insp
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To: GraceG

I’ve never had that before. I’m thinking of giving this a try:

Fry Sauce

Ingredients
1/4 cup mayonnaise
2 tablespoons ketchup
1 teaspoon vinegar
1/2 teaspoon ground black pepper
1/2 teaspoon season salt

Instructions
1. In a bowl, whisk together all of the ingredients. Adjust to taste as needed.
2. Store in a covered container for up to 3 days.

https://www.bunsinmyoven.com/fry-sauce/


73 posted on 04/14/2018 3:20:49 AM PDT by Trillian
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To: Red Badger; AdmSmith; AnonymousConservative; Berosus; Bockscar; cardinal4; ColdOne; ...
McDonald's Secret Sauce! :^) The problem I have with the product is, the name is moronic.

74 posted on 04/14/2018 7:06:08 AM PDT by SunkenCiv (www.tapatalk.com/groups/godsgravesglyphs/, forum.darwincentral.org, www.gopbriefingroom.com)
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To: Dr. Bogus Pachysandra

That sound disgusting. Of course I think infused vodka is missing the point, and sriracha is just plain nasty. So I was never gonna go for that.


75 posted on 04/14/2018 7:46:13 AM PDT by discostu (It's been so long, welcome back my friend, to the show, that never ends.)
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To: discostu
sriracha is just plain nasty

I read that sriracha is the #1 selling hot sauce in the world. If that is true then there are a few people that disagree.

76 posted on 04/14/2018 3:41:11 PM PDT by houeto
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To: houeto

The masses have a long tradition of being full on stupid. Hence the success of prefabricated crappy pop music, and idiot politicians.


77 posted on 04/14/2018 3:45:21 PM PDT by discostu (It's been so long, welcome back my friend, to the show, that never ends.)
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To: Hot Tabasco

Ketchtard .......LOL!!......................Neither does MustUp!..............


78 posted on 04/16/2018 7:58:25 AM PDT by Red Badger (Remember all the great work Obama did for the black community?.............. Me neither.)
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To: wildbill

I always thought McD’s ‘Secret Sauce’ was Thousand Island dressing..................


79 posted on 04/16/2018 8:07:23 AM PDT by Red Badger (Remember all the great work Obama did for the black community?.............. Me neither.)
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To: facedown

First introduced to this concoction in N. Ireland in 1993.

They also served it as a sauce for shrimp cocktails.

They call it “Rosemarie Sauce”.

I make it, every now and again.


80 posted on 04/19/2018 6:58:06 PM PDT by ButThreeLeftsDo (MAGA/KAG!!!)
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