Posted on 03/17/2021 10:37:04 AM PDT by Red Badger
It started with a nice gesture. Adam Anderson, the CEO of Innovex Downhole Solutions, wanted to buy his employees a Christmas gift. So he ordered 400 North Face jackets and asked that their corporate logo be included.
Then came the bad news. The North Face company would sell Innovex the jackets but wouldn't include the energy company's logo. The reason? Innovex was an oil and gas company, and it would be a bad thing for North Face's public image to associate itself with the industry.
Not happy with that answer, Anderson struck back with some public relations of his own. It turns out the vast majority of North Face's apparel—its hoodies, snow pants, coats and many other items in its product line, like backpacks and tents—are made with polyester, polyurethane and nylon, all of which come from petroleum. Even its fancy fleece jackets are made of polyester.
"The irony in this statement is that your jackets are made from oil and gas products the hardworking men and women of our industry produce," Anderson noted in a letter he sent to Steve Rendle, CEO of VF Corp. (which includes the North Face brand), on LinkedIn. "I think this stance by your company is counter-productive virtue signaling, and I would appreciate you re-considering this stance."
Anderson wasn't finished. "We should be celebrating the benefits of what oil and gas do to enable the outdoors lifestyle your brands embrace," Anderson concluded. "Without Oil and Gas there would be no market for nor ability to create the products your company sells."
Anderson's letter went viral. The North Face PR team went underground. Their real-life dependency on oil wasn't part of their global branding efforts.
(Excerpt) Read more at newsweek.com ...
They were outta bidness before I was able to get my act together.
I think they should restart.
Heh...indeed.
I have never purchased any, because the price is far too rich for me, but...for my birthday some years ago, my wonderful wife got some foul weather gear from them, and it is lightweight and nice.
I would never purchase it myself, but...as a gift, it was an extravagant one for sure...:)
I like how this CEO faced the problem head on with a fight.
We have seen how important public image is to these companies. This is what fuels virtual signaling. This can also be their achilles heel.
Thank you...as I was writing it, I could just hear the reasonable, soft voices of Sowell or Friedman...
They’re rich and liberal which means they never think about what they believe because...they rarely have to.
Adam Anderson, the CEO of Innovex Downhole Solutions should start the North Slope brand.
Or Brass Ball Cold Weather Solutions.
Adam Anderson, the CEO of Innovex Downhole Solutions should start the North Slope brand.
Or Brass Ball Cold Weather Well Digging Solutions.
BBCWWDS
So does slapping the North Face retards upside the head with their own hypocrisy. Needs to happen a lot more.
But I agree, having so publicly kicked NF in the nuts and dropped the mic, buy from a competitor.
Try Filson or Duckworth. There are any number of quality coat manufacturers who sell real wool coats - no plastic.
Don’t be lazy, do some research.
Good times.
I figure that if I’m going to drop that kind of coin, I’ll drop it on Filson. Ive got a packer coat and a rancher coat that are 20+ years old and they’re damn near indestructible. And comfortable.
I like the way you think!
Welcome to the club.
South Butt.
I had to look them up...those look really great.
Its serious bucks, but you only have to buy them once.
There are other very good companies that even have better products and are not woke. I am just one person but I never buy from a-hole woke-tards. I feel bad for the employees because I would assume most are not virtue signaling fidiots and just want to make a living making and selling a product. Lastly on a side note,these products are mostly made by modern slave labor anyway.
The internal combustion engine has done more to clean up the environment than anything I can think of. Before the widespread use of petroleum, mountains of horsecrap fowled our water supply and contributed to typhoid epidemics.
I thought it was “South Butte”? Regardless, that taught me everything I needed to know about “North Face”.
Yep. leftists don’t realize how much oil products contribute to so many things in life. Had a pole one time asking what’s more important, Data, some other things and Oil. Overwhelming winner was Data. I made the argument without Oil data essentially would be meaningless.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.