Image: Zyahna Bryant. Twitter screen grab.
By now, Dove is aggressively woke. If you go to its “about” page, a rough count says that 85% of the women pictured are minorities.
Posted on 09/16/2023 12:25:33 PM PDT by MtnClimber
We don’t just learn that corporations are broken and that Americans have had enough. We also see the societal inversion they seek.
Dove went woke 20 years ago, but it doubled down by hiring BLM and “fat liberation activist” Zyahna Bryant. Bryant made a name for herself in 2020 with her damaging, race-based attacks on Morgan Bettinger. For that reason, there’s a growing Boycott against Dove. Bryant’s Dove video, however, is a useful insight into America’s societal collapse.
Dove, founded in 1957 in America but now part of the British brand, Unilever, grew on its promise that it won’t dry your skin like ordinary soap will. This marked a change from pre-1957 soap products that still had their roots in lye. As the years passed, Dove lost its unique place in the market because most soaps today contain emollients that won’t dry your skin. Dove was faced with a problem: It had to rebrand itself. It went for the woke.
In 2004, Dove decided to stop using obvious models to advertise its soaps and to start using models who aligned with real customers. Its “Campaign for Real Beauty” wasn’t a bad idea. Indeed, it was a very good idea, first, because it won awards and, second, because it helped sales.
Heartened by the campaign’s success, Dove went down the diversity pathway with mixed results. In 2011, it allegedly made the mistake of using a black woman in the “before” picture and a white woman in the “after” picture. In 2017, it created an ad that was meant to show that women of all races are Dove sisters under the skin but, instead, it managed to offend the usual suspects. Dove, of course, groveled.
(Excerpt) Read more at americanthinker.com ...
Image: Zyahna Bryant. Twitter screen grab.
By now, Dove is aggressively woke. If you go to its “about” page, a rough count says that 85% of the women pictured are minorities.
Get woke, go broke.
Wohh hazh wahoi, Jedi
Wouldn’t it be nice if ads simply said what it is, what it does and why we should buy it. I see way to many ads that I have no idea what they are trying to sell.
Dove Soap goes Bud Light?
Brilliant!!!
No mo Dove for me!
And this is their mission...
“We care about all women, female-identifying and non-binary people. We want to redefine beauty standards and help everyone experience beauty and body image positively. We care about the future generation: helping girls build positive self-esteem through the Dove Self-Esteem Project, ensuring the world they enter is removed of toxic beauty standards. We care about how we make our products and what goes into them, about the impact we have on our planet and how we can strive for a better, more sustainable way of being”
I’m glad I read this earlier today. The wife and I shared Dove products...and we just returned from our shopping... with replacements that do NOT say Dove. Eff them and the excrement they hire.
Obviously related to Gorlock, Destroyer of Toilets.
Destroyer of Toilets. By sitting on toilets.
Ivory is the same thing.
LOL!
Cousins to Jabba the Hutt.
Now thanks to Dove we finally know the brand of soap that is most preferred by Shamu and Ghetto-potamuses the world over.
Is Zyahna available? I’ve got $5 bucks on ‘yes’.
I get Dove’s thinking. I mean you are going to need like twice as much soap to clean that up. Cha’ching!
“Wouldn’t it be nice if ads simply said what it is, what it does and why we should buy it. I see way to many ads that I have no idea what they are trying to sell.”
The “product” is Globohomo.
That’s what they are selling.
massive grouper
Wow these corps know this is coming and don’t care.
Same. So many options!
(female-identifying and non-binary people)
Oh, ......
Tagline.
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