Posted on 02/20/2024 7:27:09 PM PST by Red Badger
Less than 24 hours after lowering prices of its 2023 Mustang Mach-E models in Canada, Ford Motor Company has followed suit in the US, reducing MSRPs of all trims to adapt to slower EV demand. Lease programs offer additional discounts in the US, making the Mach-E more affordable than ever. Additionally, Ford has added new incentives for the F-150 Lightning.
It’s been over four years since Ford first unveiled the Mustang Mach-E – an all-electric crossover SUV that took one of its most celebrated nameplates and adapted it for the EV age (met with a mix of love and hate).
Since entering production as a 2021 model, the Mustang Mach-E has grown in popularity, becoming the second-best-selling electric SUV in the US in 2023. While it initially launched at a starting price just below $46,000 for its lowest tier RWD Select version, we’ve seen Mustang Mach-E prices gradually drop.
After a temporary halt of orders in 2023, Ford reopened its books in May, lowering the prices of all trims of the Mustang Mach-E, which has started at an MSRP of $42,995 since. Just yesterday, the American automaker announced lower pricing for Canadian customers, now a precursor to today’s latest pricing update.
Ford cuts 2023 Mach-E prices by up to $8,100
A spokesperson for Ford shared details of the lower prices for the Mustang Mach-E in an email to Electrek this morning, which said the following:
The Mustang Mach-E is America’s No.2 EV SUV in 2023 and Ford is America’s No.2 EV brand. We are adjusting pricing for MY23 models as we continue to adapt to the market to achieve the optimal mix of sales growth and customer value.
Here’s how the updates prices for the 2023 Mustang Mach-E’s break down:
PRICE COMPARISON CHART AT LINK...................
Additionally, Ford pointed out that any 2023 Mustang Mach-E leased through Ford Credit is eligible for a $7,500 cash incentive. That’s in addition to the $7,500 federal tax credit for EV leases Ford passes on to its customers – meaning US buyers could lease a Mach-E for up to $13,000 off MSRP. Qualified buyers can also take advantage of 0% financing for 72 months.
Ford F-150 Lightning buyers can take advantage as well
In addition to the lower prices of the Mustang Mach-E, Ford followed up with additional news this morning, sharing it has also added new bonus cash incentives for certain trims of the 2023 F-150 Lightning.
The Lariat, XLT, and Pro versions of the 2023 Lightning currently qualify for a $7,500 retail credit for eligible customers at the point of sale. Still, Ford has added additional bonuses as follows:
$7,500 retail bonus cash on an F-150 XLT Extended Range purchase
$5,000 retail bonus cash on F-150 Lightning Lariat Standard and Extended Range purchase
$12,500 retail bonus cash for the F-150 Lightning Platinum
If US consumers would prefer instead to pursue a lease of a 2023 F-150 Lightning, Ford has added some new offers to help sweeten the deal:
$1,500 red carpet lease cash for the XLT
$5,000 red carpet lease cash on the Lariat
$7,500 red carpet lease cash for a Platinum
Nope.
If they paid me $10,000 to take one, I might think about it.
But probably not.
I would need to buy a gas powered generator to put in the pickup bed so I wouldn’t be stranded.
In 30 years EVs might be worth considering
Per Google search.....
How much money does Ford lose on every Mach-E?
According to Ford, it lost about $US36,000 ($AU57,000) on each of the 20,962 electric cars it sold across the three-month period – totalling a loss of $US754. 6 million ($AU1. 19 billion) – despite sales of the Mustang Mach-E increasing by 42.5 per cent to 14,842 examples sold.Oct 30, 2023
The Mustang Mach E is an SUV? No way, not interested at any price.
Maybe i might rent a fast Tesla for two days to experience the acceleration but beyond that...
NO THANKS
The Mach-E is NOT and never has been a Mustang. It is wholly unworthy of the name.
AND it is UGLY!......................
I have two friends who put their life savings into building a McMansion near the new, under construction Ford Blue Oval City battery plant in Tennessee.
They said the place will boom once everyone is driving electric cars. They expect the house to be worth 3x more than they paid for it once the plant is completed.
That’s an awfully big bet, everything on the success of a battery plant.
It’s the Pontiac Aztec’s ghost, back from the grave to haunt us all.
Dittos....
It’s Ford’s answer to the Pontiac Aztek..........
Not to mention you can’t get one with curb weight under 4,394 lbs. They only get heavier from there.
Probably better off in buying a George Foreman Grill than toasting wieners and marshmallows over your flaming F=150 Lightning.
I just test drove a Lightning Lariat yesterday. Really an awesome truck. So comfortable, fast and quite. When it has a highway range of 400 miles and recharge time of 10 minutes and fast charging cost simular to gasoline it will be a hit. If I was to drive it around just locally and charging at home it would really be superior to the gasoline version. The problem is road trips during cold temps.
I *might* think about it if the EV came with a 200 mile extension cord and fire insurance for my garage. Oh, and free lifetime battery replacement.
But since none of those things are mentioned in the article, I’m going to pass.
Apparently, but why call it a mustang?
Can’t wait to rush out and buy one, NOT!
They should have called it the Pinto II
Just no.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.