Posted on 03/02/2024 11:09:50 PM PST by Morgana
Kellogg’s is facing a boycott after its CEO suggested that cash-strapped families suffering under inflation should eat “cereal for dinner.”
Outraged consumers are planning to boycott Kellogg’s from April 1 to June 30 to send the company a message during the second quarter of its fiscal year, as well as pressure Kellogg’s to lower its prices, according to a report by MarketWatch.
The calls for a boycott come after Kellogg’s CEO Gary Pilnick said that families worried about inflation should eat “cereal for dinner,” and even suggested that such woes are a good marketing opportunity for Kellogg’s, telling CNBC that cereal “tends to be a great destination when consumers are under pressure.”
“Some of the things that we’re doing is, first, messaging,” the Kellogg’s CEO said. “We have to reach the consumer where they are. So we’re advertising about cereal for dinner.”
After being asked if suggesting “cereal for dinner” for families suffering under inflation could be taken “the wrong way,” Pilnick said he didn’t think so, adding that the concept is “landing really well right now.”
“Over 25 percent of our consumption is outside the breakfast occasion,” the Kellogg’s CEO, who has an estimated net worth of $15.7 million, said. “A lot of it’s at dinner, and that occasion continues to grow.”
(Excerpt) Read more at breitbart.com ...
cereal is OK all day long but not Kellogg’s
This explains a lot...
https://www.nasdaq.com/market-activity/stocks/klg/institutional-holdings
Three of the top five should look very familiar.
When I saw these commercials, my first thought was, “That’s a clever marketing strategy. Get people to eat cereal for more than just in the morning.”
I still don’t think it’s as big a deal as all that.
Cereal is insanely expensive given what you get. Much better response to inflation is to not buy cereal.
Holy crap, you posted a non-pro Ukrainian post.
Thanks!
Kellog’s Roach Flakes
Who would boycott over this? Three or four times in the past few weeks I’ve dumped some ricechex into a bowl out of sheer lazyness.
There is a reason your body rejects all fiber. It isn’t needed.
Stop buying cereal
Pay more for replacement food
Brilliant
What’s wrong with his statement? I ate cereal when I was in college. Big deal, one of my ex girlfriend used to feed her kids cereal at times. She worked, but her ex never pay her support for her kids and she made more so no EBT.
At 7.50 a box who can afford them? lol.
Cereal is pure junk food any way. Might as well eat a honey bun.
I love breakfast for dinner about twice a week
Outrageous, metmom! Are you saying that Captain Crunch and Cocoa Puffs are not nutritious sources of vitamins and minerals?? You heretic!
“The price of major brand cereals is outrageous.”
So is the diminishing quantity in the diminishing box sizes.
And you don’t even get prizes in the box anymore.
First thing we did after getting home from the grocery store, was to open up the cereal boxes to get the prizes.
LOL! Between Cracker Jacks and many cereals, it was like Christmas after a food shopping trip.
Outraged consumers
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