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Heineken removes 'Lighter is Better' ad following online racial backlash
NBC "News" ^ | March 26, 2018 | by Chandelis R. Duster

Posted on 03/27/2018 9:11:04 AM PDT by Oldeconomybuyer

Heineken has removed a television ad following a wave of online criticism slamming the commercial as "terribly racist."

In a 30-second ad promoting the beer company’s "Lighter is Better" campaign for its light beer, a bartender slides a bottle of beer past several customers to reach a woman in the distance.

As several people online noticed, during the commercial the beer passes by customers who are darker-skinned while the woman who receives the beer in the end is noticeably fairer-skinned.

Heineken has removed the ad from TV and online rotation and acknowledged that it “missed the mark.”

“For decades, Heineken has developed diverse marketing that shows there’s more that unites us than divides us,” a spokesperson for Heineken said in an email to NBC News. “While we feel the ad is referencing our Heineken Light beer, we missed the mark, are taking the feedback to heart and will use this to influence future campaigns."

(Excerpt) Read more at nbcnews.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: beer; piss; racism; sjw; socialmedia
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1 posted on 03/27/2018 9:11:04 AM PDT by Oldeconomybuyer
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To: Oldeconomybuyer

For cryin’ out loud! These are sad times we’re living in!


2 posted on 03/27/2018 9:12:46 AM PDT by Road Warrior 04 (Molon Labe! (Oathkeeper))
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To: Oldeconomybuyer

And here I thought it was just fat-shaming. /sarcasm


3 posted on 03/27/2018 9:13:35 AM PDT by pinkandgreenmom
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To: Oldeconomybuyer

Companies which sell powerful flashlights should take note. Don’t talk about what makes your product superior. It might offend someone.


4 posted on 03/27/2018 9:13:47 AM PDT by ClearCase_guy (I'm still somewhat onboard but very disappointed. Not so much "Winning" lately.)
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To: Oldeconomybuyer

Wait a minute, isn’t Chance the Rapper on TV selling chocolate? What am I supposed to read into that?


5 posted on 03/27/2018 9:14:34 AM PDT by rey
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To: Oldeconomybuyer

How does a business survive in a world run by imbeciles.

It really, truly IS like Idiocracy.


6 posted on 03/27/2018 9:14:50 AM PDT by robroys woman (So you're not confused, I'm using my wife's account.)
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To: Oldeconomybuyer
Heineken has developed diverse marketing that shows there’s more that unites us than divides us

This type of bullshit is what is dividing us even further.

7 posted on 03/27/2018 9:16:13 AM PDT by Right Brother
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To: Oldeconomybuyer

They could always go with “Queerer is better” since they have homo Neil Patrick Harris doing their advertisements.


8 posted on 03/27/2018 9:16:32 AM PDT by mass55th (Courage is being scared to death - but saddling up anyway...John Wayne)
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To: robroys woman


9 posted on 03/27/2018 9:16:40 AM PDT by Cold Heart
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To: Oldeconomybuyer

I get a kick out of those Mexican panther piss commercials that use the music from Eastwood’s spaghetti westerns. IIRC, the Mexicans didn’t do well in those movies. Clint killed them all. LOL.


10 posted on 03/27/2018 9:16:45 AM PDT by FlingWingFlyer (#NotARussianBot)
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To: Oldeconomybuyer

They probably thought they were being nice by hiring the black actors for the ad. Now if their beer was slid by some bottles of malt liquor beer that may be a different story...


11 posted on 03/27/2018 9:17:43 AM PDT by Smittie (Just like an alien I'm a stranger in a strange land)
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To: Road Warrior ‘04

According to OJ and Tiger, lighter is better.


12 posted on 03/27/2018 9:17:58 AM PDT by TexasGator (Z)
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To: Oldeconomybuyer

13 posted on 03/27/2018 9:19:06 AM PDT by Red Badger (The people who call Trump a tyrant are the same people who want the president to confiscate weapons.)
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To: Oldeconomybuyer

Hmm, I wonder if they slid a bottle of Guinness down the bar to Samuel Jackson, while saying “Darker is better”, would they get the same reaction? I suspect it would be regarded as amusing rather than racist.


14 posted on 03/27/2018 9:19:28 AM PDT by DeFault User
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To: mass55th

Do not queer the beer!...................


15 posted on 03/27/2018 9:19:47 AM PDT by Red Badger (The people who call Trump a tyrant are the same people who want the president to confiscate weapons.)
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To: Oldeconomybuyer

The blame is not with the ad content, but with whoever cast the actors for it. Could’a used a mix of folks dressed in dark colors and dressed the beer’s recipient in a lighter color.


16 posted on 03/27/2018 9:20:28 AM PDT by JimRed ( TERM LIMITS, NOW! Build the Wall Faster! TRUTH is the new HATE SPEECH.)
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To: Road Warrior ‘04
As several people online noticed...

The whole thing is a fake story ginned up by Heineken. They know the idiot media will run with this "story". Heineken gets to advertise its beer for free.

17 posted on 03/27/2018 9:20:58 AM PDT by Flick Lives
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To: Oldeconomybuyer
Heineken removes 'Lighter is Better' ad following online racial backlash

ONCE AGAIN the minority dictates! Sooner or later the public will get fed up!

18 posted on 03/27/2018 9:22:15 AM PDT by The Sons of Liberty (Strzok and Page - The very definition of SEDITION and TREASON!)
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To: Oldeconomybuyer

When is a product just a product? How about “white” bread? “White” rice? “White” beans? “White” wine? Give it a rest, libs.


19 posted on 03/27/2018 9:23:10 AM PDT by Jim Robinson (Resistance to tyrants is obedience to God!)
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To: Oldeconomybuyer

Shut ins whine again it’s all they know get a life.


20 posted on 03/27/2018 9:23:37 AM PDT by Vaduz (women and children to be impacIQ of chimpsted the most.)
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