Posted on 04/14/2023 2:24:23 PM PDT by SeekAndFind
After alienating "fratty" customers and hiring biological male Dylan Mulvaney to promote Bud Light, resulting in a $5 billion loss over the past few days, Anheuser-Busch CEO Brendan Whitworth is finally weighing in.
"As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew, We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere."
"We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," he continued. "My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage."
"I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others," Whitworth concluded. "Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation."
Meanwhile, no word from Bud Light Vice President of Marketing Alissa Heinerscheid over her decision to destroy the brand.
Alissa Heinerscheid, Bud Light’s VP of Marketing, doubles down on her extreme woke strategy to promote the “declining” American beer brand to “young people”, while smearing her former customers as “fratty and out of touch”.
How’s that working out for you, lady? @budlight pic.twitter.com/zNYKbMnZnu— Old Row (@OldRowOfficial) April 9, 2023
In summary: please buy our Queer Beer.
There are so many brands of beer. It’s hard to think of a consumer product that has so many independent sources. Competition is wicked in that space.
You would think that someone at AB had looked in the beer coolers lately. LOTS of local brews and specialties out there competing for shelf space. This isn’t the 70’s when you had Bud, Miller, Schlitz and Hamms.
how about a new beer?
call it
lets go brendan
A statement PR-advised and focus-grouped to within an inch of its communicative life.
Ideology makes you stupid.
Not won over. The guy waves the flag but says nothing of substance.
He should go into politics.
The Anheuser-Busch CEO is a former deep state stooge.
CEO had the PR boys write a bunch of mindless crap for him in an effort to keep his pay check. Bottom line is if you lose 5 billion overnight for a stupid marketing mistake you lose your job.
The Anheuser-Busch CEO who wrote this is former CIA
The guy waves the flag but says nothing of substance.
~~~~~~~~~~~~~~~~~~~~~~~~~
Nope... he at least has to fire some people and make a big deal of it. They really have got themselves between a rock and a hard place.
A weak, insulting non apology by committee. What we will get now is a media lie that AB reached out and it’s time to quit the boycott. AB was unwilling to say anything that might offend the LBGT creeps so they offer up this BS to placate their customers. I really hope it does not work because they obviously have no respect for 98% of their customers.
Too late!
What an incredibly mealy-mouthed response.
Not even the courage to stand up and take responsbility for his incredible stupidity.
I would have had a nanometer of respect if he had mouthed the BS that all the Leftists advising him did (only a nanometer) but that statement...
What a load of horse crap.
It’s that simple!! Going out this weekend with friends and the plan Is to brand AB beers as such! Gonna buy a round for them of the local brew! Greatest marketing evah!
I half expected it to say “We’re sorry you are offended” which is a typical Leftist apology when they refuse to respond or double-down instead.
Joe sixpack ain’t buying it, Wokester.
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