Reminds me when I was on business and stayed at a U.S. hotel for a week that was for the very wealthy. Back then one could get a complete egg, sausage, toast and coffee breakfast for less than $4 at the Waffle House or truck stop. The average family restaurant was less than $6. At the hotel, it was $25 for the same stuff plus a well dressed waiter or waitress with an accent of supposed sophistication. No average working stiff would pay that amount.
What the wealthy people were buying was not the food, but the controlled atmosphere - not having to wait in line, not to dine with the unkempt, the unshowered, the riff raff with dirty nails who talk loudly and burp. The same reasons would apply to retail, flying first class, etc.