Whenever you see: “stirs controversy on social media”, and “backlash”, look for foreign agents of influence out to agitate SJW ‘snowflakes’. It don’t take much to start an avalanche, and it can be done from half a world away!
“Anti Icky Poo” by “Mister Max” products. Gallon-size from Amazon®, unscented. Use it liberally; let it soak in.
Contains a water solution of enzymes and live bacteria to “eat up” the organic contaminants. Safe for wood floors, plastics, fabrics.