Posted on 03/09/2018 10:40:36 AM PST by Red Badger
It was less than a month ago that I wrote about a trend that should be very worrying for Facebook. Namely, that users were spending less time on the platform. According to Nielsen numbers through November of last year, interpreted by Pivotal, the social network lost about 4% in aggregated time spent.
Now new numbers have been released that go through December, and the problem only seems to be getting worse. The updated data shows that Facebook’s core platform lost 18% in time spent, which is a huge change from the month before. This, says Pivotal, reflects a 24% decline in time spent per person.” Instagram, too, saw some poor engagement numbers. Though aggregated consumption went up, the user base went up at a higher clip, meaning that time per person went down 9%.
Overall, this shows a mounting problem for Facebook: People are just engaging less with it. Algorithm changes may have something to do with it, and Zuckerberg even told shareholders to expect such a change. But these numbers could also indicate that people are becoming more fatigued by the platform.
If this trend continues, we may be seeing a shift in the Facebook-Google duopoly. The question is: Who will take Facebook’s place?CGW
No I’m not. I will never spend less time on Facebook than I do right now.
MySpace
Need I say more?
Actually I logged on to Facebook last week to send somebody a couple of messages, so my Facebook involvement time when up 1000% over the last year
What’s a Facebook?
I closed my FB account and deleted every post I ever made back in June.........have never felt better!.................
A place where sophomoric people meet to share juvenile opinions of people they don’t know................
Its all still there
Yes. Conservatives and independents need our own Facebook and our own Youtube.
I get a divide-by-zero error when I try to calculate how much less time I am spending on fakebook.
Mine went from an hour or two a week a couple years ago to ten minutes every month now. I really got tired of the poorly thought out liberal memes posted over and over again, and the photo’s tinted with rainbows.
It was nice to catch up with old friends and acquaintances at first, but now it just seems like 90% of it is nothing much of interest.
I would sooner pass through a needle’s eye than have a Facebook page.
Any male American over the age of 50 with any brains has learned that when attention is directed at you, it’s usually something bad. For example, a letter from the IRS.
I can’t speak for women. I know a few close to my age who are real attention-seeking Facebook hussies.
There’s a certain bad chemistry between lifelong straight bachelors like myself and divorced women of a certain age with grown kids and complicated personal lives.
Facebook tends to complicate this. I doubt the women I have in mind read Free Republic, but they would know who they are if they did.
Same here: zero minus -24% is still zero.
The only reason I’m on Facebook or any other social media is because of my business. Sadly in the business I’m in, it is a driver both in promoting and selling. Otherwise I would never even have started an account. What Facebook did is a nightmare for businesses. We invest a variety of capital including financial to amass fans and users on our accounts and pages. I have well over a million. Yet. They then changed their algorithms. So those million plus fans don’t see your posts. So work hard to build a fan base and then someone makes it so they can’t see or hear you anymore when you reach out to them. All that time and money wasted on a whim from the man that received all the money to invest in building that base. I’d love to see it all crash and burn. ;D
Novelty of fb has worn off...what Zuck feared has come true. There is no engagement past an initial connection.
I find that I have been spending a lot less time on FB, for these, and other reasons. I cut and pasted this article on my FB page.
Facebook is dying.
None of my kids (ages 22, 20, 18) have ever had accounts, and they don’t want them.
Most iPhone apps that used to require a FB logon have eliminated the requirement.
It’s going away. Finally.
Our pastor, an ex-marine, says people ask him if he has a Facebook account. His reply “I’m a grown man, why would I be on Facebook?”.
Oh I failed to mention. Then it is set up since they can’t see your posts. Because of the first algorithm change. Some of them can see them IF you now advertise to them. But not all. Just some. Because it truly is set up now that even those you target weren’t getting the newly advertised posts. (Remember you just spent a lot of time and money building that base with the understanding that you will not have to pay anymore or very little once they are acquired. THEN it changes again. And even your paid post aren’t getting the reach. Because the new algorithm has once again changed and advertised or material from ‘business pages’ is basically eliminated as a priority to be seen. As it is basically now set up for posts to be delivered from people pages that the user has a high level of interaction with. Such as mom, or best friend. All money and capital wasted by business that Zuckerberg and his wife and investors are happily spending and the businesses wasted it all.
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