Posted on 04/28/2023 5:27:44 AM PDT by Libloather
Bud Light is expected to "spend heavily" on marketing in the wake of backlash from its brief partnership with transgender activist Dylan Mulvaney, RadarOnline.com has learned.
The popular beer company was heavily ridiculed by conservatives after Mulvaney, 26, a TikTok creator and transgender woman, posted an Instagram with the adult beverage in a sponsored post.
After celebs like Kid Rock and Travis Tritt rallied fans on social media to boycott Bud Light over the partnership, the beer's parent company, Anheuser-Busch, has prepared to dramatically increase its marketing budget to recoup losses.
After beer sales plummeted, Anheuser-Busch distributors feared for their livelihoods and job security.
According to Benj Steinman, editor of Beer Marketer's Insights, Bud Light's parent company vowed to make up for economic losses.
In a closed-door meeting on Monday, Anheuser-Busch executives told distributors from across the country that they planned to "spend heavily on the brand after spending fell off a cliff last year," Steinman told the Post.
Steinman stated that the new marketing efforts would be rolled out as early as this week.
In a report to clients in regard to the meeting, Steinman said that Anheuser-Busch "did promise to spend lotsa dough on Bud Light [marketing] this spring and summer, starting with big push this week for the NFL draft."
As Bud Light's parent company worked overtime to repair its public image - and relationship with partners impacted by drop in sales - Anheuser-Busch also hosted private Zoom meetings with distributors nationwide.
(Excerpt) Read more at radaronline.com ...
Too late.
There are some mistakes you shouldn’t recover from.
Fire the entire board and an HR department. Start over.
IOW: Just die
CNNC achieves mass production of germanium isotopes
The ChiComs have been busy...
Sorry! Wrong thread!
How about an apology tour?
When somebody offends the Leftist an apology tour is obligatory.
We want an apology tour!
"Bud Light, its not just for trannies anymore?"
"Bud Light, you can drink a six pack and not worry about your rectum the morning after?"
So many choices other than Bud. Wouldn’t be surprised if they went under.
I make it a point to see for myself when I’m in a grocery/convenient store. AB products are NOT selling. At least here in eastern NC.
I will not be able to UN-See anything about Anheuser-Busch company. I was a Michelob and Labatt’s and Beck’s and Rolling Rock drinker, but they will not cross my lips as long as they remain A-B products. The only thing that will possibly save that company is divesting many brands in order to save their reputation and to raise cash for their re-vamped marketing campaigns.
Beer industries have successfully sold a shame, light beer. I even fell for it. It's not like there's much calorie or alcohol differences. Light beer is 4.2% and regular beer with far more taste is 5.0% in this class. I'll go back to regular beer.
And then all the scantily clad attractive large breasted women rip open their shirts, exposing their lacy bras and jump in his arms as he roars out of the bar and jumps on his Harley and rides off into the perfect sunset with two women on his bike.
I’ve been trying different mass marketed and produced brands. I forgot that Coors is decent.
i wonder how wise it is to even draw major attention to your reviled brand? if you have turds in your punch bowls, is it even really a good idea to advertise how great your punch bowls are?
That mental case in a bathtub with black satin gloves, blowing bubbles while in full on makeup was just vulgar and disgusting.
My favorite is when James O’Keefe cornered him in an elevator and that sicko whined he didn’t want James there.
Yep- you psycho - that is EXACTLY how WOMEN feel when you come into OUR spaces. We don’t want you there either!
Wait a second. Germanium isotopes in beer. Kinda like the clot shot - and just look at how popular that is!
Think this will teach a lesson to those insane individuals who think that you can put a dress and lipstick on a pretty-faced gay boy and that voila` you will have a woman?
I don’t think so either. Delusional insanity knows no cure.
Reminds me of a song:
Too much, too little, too late to lie again with you
Too much, too little, too late to try again with you
We’re in the middle of ending something that we knew
It’s over
Oh, it’s over
Johnny Mathis and Deniece Williams, 1978
Yes, of course. I neglected to incorporate over-the-top male heterosexuality into my vision. Definitely a crucial element. It just might work....
🤑🚽
Won’t work. Either drop the beer and start over, or just leave it alone.
If you’re going to put any money into this, put it into a new beer altogether, that actually tastes great.
Bud light is moose piss, but was low cal, and I wasn’t embarrassed to order it.
I’ve seen a Budweiser refill truck parked in front of a local Circle K @ 5am twice. No one is breakin’ a sweat. One dolly full of other stuff.
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