Gillette: Get Back In Your Lane

You would think that everything to be said about the new Gillette ad has already been said. But honestly, this commercial is truly a sign of the Times. Casting men as as a clear and toxic danger to women because of the bad behavior of a few is more propaganda than pitch, and seems an odd way to woo (male) customers. In fact I think there’s a word for that type of stereotyping, what is it again? Oh, yes, “profiling.” Isn’t that supposed to be a bad thing?

I don’t think the “new Gillette” is going to have much staying power. Already the backlash is beginning to look a lot like the customer reaction to the “New Coke.”

Unfortunately it’s not as easy to retract a cynical virtue signaling campaign as it is to go back to your original formula

Gillette has a huge problem on their hands, and it isn’t toxic masculinity. People are sick of being hectored about things they are neither guilty of or responsible for. For example I do not know one white person of “privilege” who has ever owned a slave, taken a Native America’s land or given anyone typhoid (although if we keep our borders open that last one probably won’t stand for long). By the same token men who have never lifted a hand to a woman other than to offer them stability while getting out of a car in 5 inch heels are tired of being assumed to be untamed animals. And Gillette has inadvertently presented them with a target to lash back at this injustice.

Oh sure, there will always be some amenable toady-men who will take their side and think that those who take exception to the ad’s message are the ones out of line:

If I were advising Gillette I’d say “get back in your lane.” Men are looking for a close shave first thing in the morning, not a life coach. Remember when consultants obsessed over getting your company to identify, nurture and improve its core product? Now they are seemingly unconcerned with your product and want you only to adopt politically correct core values and impose them on their customers. Doesn’t work well for governments, works even less well in business where you have to contend with the wishes of a fickle public.

Which is why I offer this old fashioned, unsolicited advice to Gillette: You make razors, and razor blades. For men, with beards. Men like to watch sports. If they want a sanctimonious lecture they’ll go back to school. So just shut up and get back in your lane; give your core customers what they want: a clean shave and sports.

“Too late. These corporate social engineers need to be taught once and for all that virtue-signalling from the wizards of smart will no longer be tolerated. Gillette and numerous other SJW corporations need to be CRUSHED in the marketplace.”

Gillette, is owned by Proctor and Gamble. Time to “review” everything they sell, and make “adjustments” to the other products they offer as well starting with Tide Laundry Detergent. Gillette ceased to be anything but just another corporate brand years ago.

In the near future, the surviving Business schools will document how many CEO’s including the owners of the NFL/Apple/Gillette~P&G have destroyed their companies.

Or how they came close to destroying their companies with their liberal attacks against America and those who love America. Many CEO’s have started the destruction of their businesses with their vile attacks on those who live a positive lifestyle instead of a self destructive liberal one!

Politics at its very core embodies the selective. i.e., once a political position is stated you have to account that you are now on the opposite side of 50% of all current, as well as potential customers. Sometimes the numbers can be higher.

But that’s the rule-of-thumb. That’s why it used to be the absolute last thing any CEO worth-their-salt would argue publicly, let alone place its business and customers directly into any political fray.

It seems that many of these CEO’s like NFL/Apple/Gillette~P&G and ? forgot they were in the business of business – not the business of abetting destructive liberal politics.

Many of us have a suspicion, the price they are going to pay in loss of sales, reputation, as well as share holder condemnation will be legendary.

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