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Rival Hot Sauce Makers in a Duel for Attention
New York Times ^ | January 29, 2012 | STUART ELLIOTT

Posted on 01/29/2012 8:08:48 PM PST by nickcarraway

“SOME like it hot,” Tony Curtis told Marilyn Monroe in the 1959 movie of the same name, referring to music. Since then, Americans have grown to like something else — food — even hotter, as evidenced by the popularization of spicy fare like Buffalo chicken wings, made with cayenne pepper hot sauce.

Now, a hot sauce war has broken out in time for the Super Bowl, perhaps the most snack-centric day of the year. According to a survey from the Retail Advertising and Marketing Association, consumers who plan to watch Super Bowl XLVI on Sunday will spend $11 billion on food and other goodies, compared with the $10.1 billion they said they would spend before Super Bowl XLV last year.

One hot sauce warrior is the McIlhenny Company, which is introducing a seventh flavor in its Tabasco line, Tabasco Buffalo Style hot sauce, joining varieties like the original, known as Tabasco pepper sauce, and chipotle pepper sauce.

The new flavor is celebrated in a campaign by Ogilvy West in Los Angeles as “from the people who perfected hot sauce,” offering “classic Buffalo flavor with just the right amount of heat.”

As those ads begin, Tabasco’s principal rival, Frank’s RedHot sauce, is expanding to national television a sassy campaign, previously in print and on radio, that carries the theme “I put that — — on everything.” ( The campaign, with a budget estimated at $15 million, is created by Euro RSCG New York.

In the frank Frank’s commercials, a bleeping sound is heard over the word as it is uttered by a mischievous older woman named Ethel. On screen, her mouth is covered by a splat, as if a censor spilled sauce on the film.

(Excerpt) Read more at nytimes.com ...


TOPICS: Business/Economy; Food; Sports
KEYWORDS: hotsauce; superbowl; tabasco; television
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To: Pox

Try buying the pepper plants online.

I’ve had great success that way and you can get any ones you want for around $3 a piece.


41 posted on 01/30/2012 4:35:44 PM PST by Randy Larsen (ROTFLMFAO!)
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To: Oshkalaboomboom
"It's beautiful man, it's beautiful"


42 posted on 01/30/2012 4:43:15 PM PST by Rome2000 (MYTH ROMNEY IS A MORMON MELCHIDEZEK HIGH PRIEST)
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To: Joe 6-pack

Bellamy Brothers sing about jalapeños.......
http://www.youtube.com/watch?v=B4j_9IQ6wzk


43 posted on 01/30/2012 4:44:57 PM PST by csmusaret (I have kleptomania, but when it gets too bad I take something.)
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To: null and void

Pepper Plant Sauce....my absolute favorite all around sauce. I buy it by the case every year. First had it at Uncle Herb’s in Oxnard. Love this sauce so much!


44 posted on 01/30/2012 4:47:43 PM PST by BigBlueJon ("And shepherds we shall be....For Thee, my Lord, for Thee....")
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To: Washi
Since that time, (and since nobody local sells Pepper Plant) I've developed my own recipe that is very close to Pepper Plant.

Share, please?

45 posted on 01/30/2012 5:04:12 PM PST by null and void (Day 1104 of America's ObamaVacation from reality [Heroes aren't made, Frank, they're cornered...])
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To: 2nd Bn, 11th Mar

I make a trip to a Honduran bodega about twice a year to pick up Marie Sharp’s plus a random selection of other hot sauces from Central America.

At some point in 2005/6 I went a few years where I never ate eggs without Marie Sharp’s.


46 posted on 01/30/2012 5:24:41 PM PST by JerseyHighlander
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To: Ackackadack
Tapatio on scrambled eggs. Can I get a witness?

Hear hear!! I love Tapatio on eggs. It's also really good on pizza! And steaks... And soup... And salads... And hot dogs... And... And...

47 posted on 01/30/2012 5:34:38 PM PST by Ramius (Personally, I'd give us one chance in three. More tea anyone?)
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To: Pox

I buy my pepper plants at chileplants.com and have never been sorry.

I buy chiltepin pepper plants.


48 posted on 01/30/2012 5:40:54 PM PST by Randy Larsen (ROTFLMFAO!)
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To: nickcarraway

49 posted on 01/30/2012 5:42:59 PM PST by Manic_Episode (Politics is fake. I think it's owned by Vince Mcmahon)
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To: Oshkalaboomboom

“I grow my own Tabascos, Habaneros and the hottest of them all, Ghost Chiles:”


Ghost chiles have fallen to 3rd place on the Scoville Chart.

The present list is:

1. Trinidad Scorpion Butch T Chili
2. Naga Viper Chili
3, Bhut Jolokia or Ghost Chili


50 posted on 01/30/2012 8:06:35 PM PST by chaosagent (Remember, no matter how you slice it, forbidden fruit still tastes the sweetest!)
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To: nickcarraway

For a later look.

Love hot stuff and I often find good tips on these threads.


51 posted on 01/30/2012 8:14:53 PM PST by OldPossum
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To: Randy Larsen
I actually tried that two years ago and what I was sold ended up being Red Caribbean Habaneros instead of the Bhut Jolokia I ordered. I found this out when they matured and the peppers didn't look right.

If this batch doesn't germinate, I may try that again too.

52 posted on 01/30/2012 8:21:52 PM PST by Pox (Good Night. I expect more respect tomorrow.)
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To: Ramius
Hear hear!! I love Tapatio on eggs. It's also really good on pizza! And steaks... And soup... And salads... And hot dogs... And... And...

...And if you eat too much, you can have your colon scoped without the flushing agent!

53 posted on 01/31/2012 5:49:45 PM PST by Randy Larsen (ROTFLMFAO!)
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To: Randy Larsen

LOL... And your colon doubles as an incinerator. Saves on toilet paper when you just fart the smoke. :-)


54 posted on 01/31/2012 5:55:04 PM PST by Ramius (Personally, I'd give us one chance in three. More tea anyone?)
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To: Ramius

LOL!

It does indeed!


55 posted on 01/31/2012 6:00:43 PM PST by Randy Larsen (ROTFLMFAO!)
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To: Oshkalaboomboom

Well, after only 11 days the first of 50 seeds sprouted today! :)


56 posted on 02/02/2012 8:41:45 PM PST by Pox (Good Night. I expect more respect tomorrow.)
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