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Mitt Romney's swing-state ad spend looks like a loser's strategy
The Guardian ^ | September 7, 2012 | Harry J. Enten

Posted on 09/09/2012 12:42:46 AM PDT by 2ndDivisionVet

After a week when the American media gave saturation coverage to the Democratic national convention, Mitt Romney has responded by buying his own air time. His latest television ad buys, totalling $4.5m, is targeted at the states of Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, and Virginia. No one can fault Romney for going on the air in these states. They are all winnable for either candidate, and they were won by George W Bush at least once.

The issue is that Romney is leaving himself with little room for error. If you assign the states to the candidate who is leading in the polls outside the ad states, you get a map that looks like this.

(GRAPHIC AT LINK)

By that map, President Obama holds a clear advantage – with 247 electoral votes to Mitt Romney's 191. Obama has 18 ways to reach 270 electoral votes, while Romney can name only 11 winning combinations. The arithmetic also dictates that Romney must win the state of Florida. If he doesn't, Obama has won a second term.

If we assign Nevada, where Romney hasn't led in a poll since April 2011, to President Obama, the math becomes even less forgiving for the Republican nominee. Now, Romney must win both Florida and Ohio. And that leaves Romney with only five ways to thread the needle.

Such a game-plan is nothing new in presidential campaigns. Michael_Dukakis tried the "18-state strategy" in 1988. Dukakis, of course, didn't come close, and lost 40 states. John_Kerry's swing-state effort in 2004 is another analogue. Kerry needed to win two of the three upper midwest states (Iowa, Minnesota, Wisconsin), plus Pennsylvania and either Florida or Ohio. Kerry managed parts one and two, to get to 252 electoral votes, but failed to take either Florida or Ohio...

(Excerpt) Read more at guardian.co.uk ...


TOPICS: Campaign News; Polls; State and Local
KEYWORDS: 2012; 2012swingstates; ads; obama; polls; romney; romney2012
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To: Abby4116

Why? The people who are supposed to ask for the ID are the ones who create the votes, if the machine operates as it appears to do.


61 posted on 09/09/2012 10:43:04 AM PDT by Ingtar (Everyone complains about the weather, but only Liberals try to legislate it.)
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To: GR_Jr.
I think now 0bama will win 56% -59% of the popular vote.

LOL!

62 posted on 09/09/2012 12:54:16 PM PDT by Republican Wildcat
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To: JLS

Ad buys are posted every week on Fox and wash post


63 posted on 09/09/2012 9:48:30 PM PDT by chopperjc
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To: chopperjc

You claimed ads were pulled from Michigan. Posting weekly buys is not the same thing as pulling ads. That means pulling previously purchased ads.


64 posted on 09/09/2012 9:57:00 PM PDT by JLS
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