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MTV Networks To Launch LOGO [on 2/17] - A New Television Network For Gay And Lesbian Viewers
Viacom ^ | May 25, 2004 | Press release

Posted on 01/06/2005 8:34:29 AM PST by Aquinasfan

New York, N.Y. (May 25, 2004)— LOGO, a new cable television network targeted at lesbian, gay, bisexual and transgender (LGBT) viewers will be launched by MTV Networks, a division of Viacom Inc. (NYSE: VIA, VIAB) on February 17, 2005. The new channel will be advertiser-supported, targeting primarily gays and lesbians, 25-49, and will provide a mix of original and acquired programming that is authentic, smart, inclusive and open-minded.

LOGO will launch in markets across America, including Los Angeles, New York, Boston, Philadelphia, Atlanta and San Francisco, through national cable operators, including Time Warner Cable, RCN and additional distributors that will be announced in the coming weeks. LOGO joins Viacom’s roster of popular and highly-targeted cable networks which includes MTV, Comedy Central, BET and Spike TV.

“Creating a network specifically for the LGBT community is something we’ve wanted to do for a long, long time, and it’s an idea we feel is overdue,” said Tom Freston, Chairman and CEO of MTV Networks. “Despite our nation’s progress on civil rights and the growing visibility of gay people in business, society and even in television programming – what has been missing is a full-time home for this important and influential audience on television. We have big plans and hopes for LOGO and I’m thrilled to finally announce its arrival.”

Market researchers estimate the gay and lesbian population at 15 million adults, with a projected buying power of $485 billion (according to MarketResearch.com) and it is increasingly the target for many Fortune 500 companies.

“LOGO is all about identity: the individual and collective identities present in the gay and lesbian community that are amazingly diverse, but are joined by similar points of view and sensibilities,” said Judy McGrath, president of the MTV Networks Music and Comedy Group. “MTV Networks has a great history of connecting deeply with its audiences and it’s our great hope that gay and lesbian audiences will connect with LOGO like viewers connect with our other strong brands.”

LOGO will offer advertising and sponsorship opportunities beyond the traditional 30 second commercial spot. Key advertisers will be able to integrate their marketing messages into LOGO’s programming in unique ways, including product placement, editorial segments within programs involving their brand, online integration, development of contests and sweepstakes as well as take advantage of off-channel marketing opportunities.

For its initial launch phase, LOGO will have a mix of original and acquired programming. LOGO is already reaching out to some of the most talented and creative producers and writers to develop original series and specials. In addition, original content will be developed in collaboration with other Viacom networks, including Showtime, CBS News, VH1, MTV, Comedy Central and TV Land and will draw from its expertise in every area including entertainment, documentaries and news.

Additionally, deals are in place to acquire over 100 movie titles from a wide range of studios including, Sony, MGM, Paramount, Warner Bros., New Line, Showtime, Lions Gate, Sundance, Strand Releasing, and Sneak Preview Entertainment.

As a complement to the new digital basic channel, LOGO will offer a subscriber video on-demand service (SVOD). The SVOD service will offer approximately 70% movies.

About Viacom

Viacom is a leading global media company, with preeminent positions in broadcast and cable television, radio, outdoor advertising, and online. With programming that appeals to audiences in every demographic category across virtually all media, the company is a leader in the creation, promotion, and distribution of entertainment, news, sports, music, and comedy. Viacom’s well-known brands include CBS, MTV, Nickelodeon, Nick at Nite, VH1, BET, Paramount Pictures, Infinity Broadcasting, Viacom Outdoor, UPN, TV Land, Comedy Central, CMT: Country Music Television, Spike TV, Showtime, Blockbuster, and Simon & Schuster. More information about Viacom and its businesses is available at www.viacom.com.

MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VHI, MTVU, NICKELODEON/NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.


TOPICS: Crime/Corruption; Culture/Society
KEYWORDS: bet; blockbuster; cbs; cbsnews; cmt; comedycentral; fairies; filth; homosexualagenda; infinity; mtv; nickatnite; nickelodeon; paramount; perversion; queers; showtime; simonandschuster; spiketv; trashtv; tvland; upn; vh1; viacom; viacomoutdoor
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The new digital basic channel (basic digital cable, did you catch that?) debuts on February 17, 2005. St. Valentine's Day. Niiiiiiiice.

Thank you Sumner Redstone. Next up: the orgy and gladiator channels.

1 posted on 01/06/2005 8:34:29 AM PST by Aquinasfan
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To: Aquinasfan

Another channel I won't watch. If I had kids, I'd lock it out, but I don't, so I just won't tune it in.


2 posted on 01/06/2005 8:36:12 AM PST by MineralMan (godless atheist)
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To: Aquinasfan

Lets boycott MTV! Oh, nevermind, I already do.


3 posted on 01/06/2005 8:38:11 AM PST by 14erClimb
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To: Aquinasfan

I suppose KY Jelly will be one of the channel's big advertisers!


4 posted on 01/06/2005 8:38:18 AM PST by Rummyfan
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To: Aquinasfan

Odd how they celebrate a sex life nowadays. If people want to be gay so be it but they continue to attempt to push it on people as if it's just like man and woman. I suppose we can have a channel targeted at every kind of sexual behavior.


5 posted on 01/06/2005 8:40:14 AM PST by bushfamfan
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To: Aquinasfan

Day late, dollar short MTV. Ever hear of BRAVO.


6 posted on 01/06/2005 8:40:52 AM PST by mlbford2 ("Never wrestle with a pig; you can't win, you just get filthy, and the pig loves it...")
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To: Aquinasfan

Holy moley. BASIC???


7 posted on 01/06/2005 8:40:53 AM PST by Rutles4Ever
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To: Aquinasfan

MTV gets an average of 30 mins a year if that in my house.Usually just to see what agenda they are trying to push this year. Literally the worst network going today and of the last 13 years. MTV has become a total disgrace. Thank God though for VH1 Classic...that station kicks ass.


8 posted on 01/06/2005 8:40:57 AM PST by My Favorite Headache (I Watch TV, What Do You Want From Me?)
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To: Aquinasfan

The parent company of CBS continues it's assult on family and traditional values. They dig deeper into the throes of hell.


9 posted on 01/06/2005 8:41:25 AM PST by o_zarkman44
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To: Aquinasfan

They have this as 'digital basic' but we still have to pay more for DIY, come one now!


10 posted on 01/06/2005 8:41:44 AM PST by mnehring (Fear leads to the Dark Side. Fear leads to anger. Anger leads to hate. Hate leads to the DNC.)
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To: MineralMan
Another channel I won't watch. If I had kids, I'd lock it out,

We paid extra for a digital box in our family room where I can lock out shows, shows by rating, channels, etc. But in other rooms we don't have digital boxes. Either my wife or I am always home to make sure that our kids aren't watching the other TVs unattended, but as they get older, this is going to be a concern.

And God help the millions of kids left unattended with this crap spewing into their homes.

11 posted on 01/06/2005 8:41:51 AM PST by Aquinasfan (Isaiah 22:22, Rev 3:7, Mat 16:19)
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To: MineralMan

I wonder what has to be done to news to make it gay.


12 posted on 01/06/2005 8:42:24 AM PST by LanPB01
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To: Aquinasfan

``Next up: the orgy and gladiator channels.``

Now a gladiator channel would be my last straw.


13 posted on 01/06/2005 8:42:50 AM PST by mlbford2 ("Never wrestle with a pig; you can't win, you just get filthy, and the pig loves it...")
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To: Aquinasfan

All the TV's I've bought in the past couple of years have channel lockout built into the TV. Maybe it's time for a trip to Best Buy or something.


14 posted on 01/06/2005 8:43:58 AM PST by MineralMan (godless atheist)
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To: Rutles4Ever
Holy moley. BASIC???

"Basic digital." I don't think that's Basic Basic, but the next step up. Maybe someone can clarify this.

I think it's what we have in one room, where for an extra $10/mo. we get the basic package plus a digital box, about 20 extra video channels, and extra music channels.

15 posted on 01/06/2005 8:44:40 AM PST by Aquinasfan (Isaiah 22:22, Rev 3:7, Mat 16:19)
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To: Aquinasfan

Good!

This new gay agenda pushing channel will devour any profits left over by the other losers in the Via Com whore house.

It will be as successful as Ellen Degenerate and Rosie the Hippo when they came out of the closet.


16 posted on 01/06/2005 8:46:52 AM PST by Grampa Dave (Rummy Phobia is the new mental disorder of the left. It is similiar to the Hate GW Syndrome!)
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To: MineralMan
All the TV's I've bought in the past couple of years have channel lockout built into the TV.

I have that, but all I have to do to override it is to get into the menu. I've never encountered a "set your password" section. Am I missing something?

17 posted on 01/06/2005 8:46:56 AM PST by Aquinasfan (Isaiah 22:22, Rev 3:7, Mat 16:19)
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To: Aquinasfan

Our area outside Chicago doesn't even offer "basic basic" anymore. If you want cable, it's digital or nothing. We cancelled our cable a year ago when Comcast hiked the monthly rates over $50.00 (after taxes are thrown in). Since then, they raised rates again in October. With all the crap out there, we were down to ESPN, FOXNews, and re-runs of "The Office". Oh, and we found ourselves getting glued to "Real World", which is a total assault on the brain.

We haven't missed it one bit. (okay, I miss ESPN...)


18 posted on 01/06/2005 8:53:05 AM PST by Rutles4Ever
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To: Aquinasfan

Everytime I start to wonder why I got rid of Cable in the first place, something like this comes up and I remember why I did.


19 posted on 01/06/2005 8:53:53 AM PST by FormerLib (Kosova: "land stolen from Serbs and given to terrorist killers in a futile attempt to appease them.")
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To: Aquinasfan

They won't be able to compete with Bravo and Lifetime.


20 posted on 01/06/2005 8:54:53 AM PST by AmishDude (Official pseudo-Amish mathematician of FreeRepublic.)
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To: Aquinasfan

They won't be able to compete with Bravo and Lifetime.


21 posted on 01/06/2005 8:54:57 AM PST by AmishDude (Official pseudo-Amish mathematician of FreeRepublic.)
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Comment #22 Removed by Moderator

To: Aquinasfan

PERV TV


23 posted on 01/06/2005 9:01:33 AM PST by Sterco
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To: 14erClimb; Aquinasfan; MineralMan; Rummyfan; bushfamfan; mlbford2; Rutles4Ever; LanPB01; ...
Lets boycott MTV! Oh, nevermind, I already do.

Here's a list of brands to boycott!








24 posted on 01/06/2005 9:02:21 AM PST by Paleo Conservative (Hey! Hey! Ho! Ho! Dan Rather's got to go!)
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To: Aquinasfan

"I have that, but all I have to do to override it is to get into the menu. I've never encountered a "set your password" section. Am I missing something?
"

Last time I bothered with the menu on my most recent TV, it did have a password setting. I didn't use it, since I have no youngsters in the house. I don't know, exactly, what's in most TVs.


25 posted on 01/06/2005 9:04:57 AM PST by MineralMan (godless atheist)
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To: Rummyfan; Aquinasfan
I suppose KY Jelly will be one of the channel's big advertisers!

Isn't that made by Johnson & Johnson?

26 posted on 01/06/2005 9:05:28 AM PST by Paleo Conservative (Hey! Hey! Ho! Ho! Dan Rather's got to go!)
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To: Paleo Conservative

I'll only miss two of those.


27 posted on 01/06/2005 9:10:36 AM PST by 14erClimb
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To: mlbford2

Just what I was going to say. The only thing I don't understand - how did Columbo make it on there? I wish someone else ran it.


28 posted on 01/06/2005 9:13:06 AM PST by kenth (Tagline not fit for human consumption.)
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To: Aquinasfan

Yet another reason for mandating the "H" warning to parental notices on the guides.

I can't believe the cable companies would be stupid enough to put this on basic cable. This should be an add on service.

This is business stupidity.


29 posted on 01/06/2005 9:16:53 AM PST by longtermmemmory (VOTE!)
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To: LanPB01

freespeechtv.org already has such a news program


30 posted on 01/06/2005 9:20:43 AM PST by longtermmemmory (VOTE!)
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To: Aquinasfan
Thank you MTV!

Thank you!
Thank you!
Thank you!
Thank you!
Thank you!

This does mean that we can maybe have all of the other cable and satellite channels back?

hello?

31 posted on 01/06/2005 9:42:03 AM PST by Publius6961 (The most abundant things in the universe are hydrogen and stupidity.)
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To: MineralMan
I'm going to lock it out anyway! No way in hell do I accidentally want to tune in to see two dudes Frenching!

What's next? A channel for pedophiles?
32 posted on 01/06/2005 9:43:39 AM PST by metalmanx2j (Thank the Good Lord for George W. Bush)
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To: LanPB01
I wonder what has to be done to news to make it gay.

Make it up...

33 posted on 01/06/2005 9:43:44 AM PST by Publius6961 (The most abundant things in the universe are hydrogen and stupidity.)
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To: Paleo Conservative

Gee, why don't I just watch NO TV at all with all those channels boycotted??


34 posted on 01/06/2005 9:44:30 AM PST by metalmanx2j (Thank the Good Lord for George W. Bush)
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To: Publius6961
Perhaps some guys with lisps and frilly pink shirts on while some other dude is rubbing the backs of others? I mean being gay is all about sex right? Why don't they just put on some other homos running around trying to grab little boys? I'm sure that's next....
35 posted on 01/06/2005 9:47:10 AM PST by metalmanx2j (Thank the Good Lord for George W. Bush)
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To: Aquinasfan
LOGO will launch in markets across America, including Los Angeles, New York, Boston, Philadelphia, Atlanta and San Francisco

Atlanta, the Queen of the South.

36 posted on 01/06/2005 9:47:31 AM PST by george wythe
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To: Aquinasfan

Just another reason not to get digital cable.


37 posted on 01/06/2005 9:48:40 AM PST by mewzilla
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To: Publius6961

no but you will see a hollyweird explosion of homosexual content production.

Heather has two momies the children's show.
Homo-dating games
Homo-porn marathons

This does NOT belong on cable basic. The homosexuals are just embarrased to have this appear as an addon on their cable bill.


38 posted on 01/06/2005 9:49:24 AM PST by longtermmemmory (VOTE!)
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To: metalmanx2j

saturday morning children's programming which will advocate the execution of christians and non-homophiles. (in the name of tollerance and diversity of course)


39 posted on 01/06/2005 9:51:17 AM PST by longtermmemmory (VOTE!)
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To: mewzilla

I wish they would let me trade in all these crap channels for the golf channel, but no I have to pay extra to get the golf channel.


40 posted on 01/06/2005 9:52:02 AM PST by TBall
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To: TBall

(s)Thas because there are more homosexuals than golfers.(/s)

This is going to be advertiser supported. Anyone who buys or uses those advertisers will have their customers humiliated with "i did not know you are a homosexual".


41 posted on 01/06/2005 9:58:20 AM PST by longtermmemmory (VOTE!)
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To: metalmanx2j
So, for a programming lineup, they can feature a few of these choice programs:

Tongue in Groove: Woodworking Joinery

NAMBLA Report: News and Events

Celebrity Mud Wrestling: featuring Ellen and Rosie, alternates with George Michael and Elton John.

Stool Pushers: a take off on Cheers!

Music to Bend Over To: Cutting edge music videos, hosted by Boy George

Madonna Hour: Sex ed from the Queen of Sex... for the kiddies (airs at 4 PM EST)

I See a Rainbow: Gay cartoons... more for the kiddies.

Queer Eye for the Queer Guy: Makeover show

My Life as a Carpet Muncher: stories hosted by Melissa Etheridge

42 posted on 01/06/2005 9:59:42 AM PST by Tuxedo (Not now John, we gotta get on with the film show....)
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To: Aquinasfan

Mark my words, it'll flop and then become part of Basic Cable... just like BET so nearly everyone with cable will be forced to subsidize it.


43 posted on 01/06/2005 9:59:43 AM PST by HamiltonJay
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To: HamiltonJay

We need to draw a line, homosexual based programing should be required to be encoded with an "H" warning.

reasonable.

The V chip would then be able to block those shows as any others with a V for violence, N for Nudity, SC for sexual content.

Actally ALL shows with homosexuals should have the SC for sexual content in addition to an H for homosexual content.


44 posted on 01/06/2005 10:07:03 AM PST by longtermmemmory (VOTE!)
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To: HamiltonJay

ahh BET the black racist channel...


45 posted on 01/06/2005 10:07:47 AM PST by longtermmemmory (VOTE!)
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To: Aquinasfan

Don't worry. It will be out of business in about a week.


46 posted on 01/06/2005 10:14:33 AM PST by mowkeka
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Comment #47 Removed by Moderator

To: Aquinasfan

"LOGO, a new cable television network targeted at lesbian, gay, bisexual and transgender (LGBT) viewers will be launched by MTV Networks, a division of Viacom Inc."

Ooooooohhhhhh. FABULOUSSSSSSSSSSSSSS!!!


48 posted on 01/06/2005 10:17:49 AM PST by Hand em their arse
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To: mowkeka

They will tap into NEA tax grants.

Pehaps this can be used to renew the push for ala cart channel selection.

If ALL providers have this sex fetish perversion channel on BASIC there is no consumer choice.


49 posted on 01/06/2005 10:18:24 AM PST by longtermmemmory (VOTE!)
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To: Aquinasfan

"Do you like gladiator movies, Timmy?"


50 posted on 01/06/2005 10:23:09 AM PST by spodefly (This message packaged with desiccant. Do not open until ready for use or inspection.)
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