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'60s war protest song is out of step in fashion ad (LAUGH ALERT)
Chicago Sun-Times ^ | September 26, 2005 | RICHARD 'DOPEY' ROEPER SUN-TIMES COLUMNIST

Posted on 09/26/2005 4:23:05 AM PDT by Chi-townChief

Tens of thousands marched on Washington last Saturday to protest George Bush's war in Iraq. The crowd included college-age activists, veterans of Vietnam War protests, entire families united against the war, and parents whose children have been killed in Iraq.

It was the largest protest yet against this war. Larger ones will almost surely follow.

If there had been a soundtrack to Saturday's march past the White House, you couldn't pick a much more appropriate song to kick it off than Jefferson Airplane's "Volunteers."

Released in 1969 by one of the most politically acute bands of the era, "Volunteers" was a scorching anthem for America's activist youth:

Look what's happening out in the streets

Got a revolution

Got a revolution. . . .

One generation got old

One generation got soul

This generation got no destination to hold, pick up the cry!

Come on now we're marching to the sea

Got a revolution

Got a revolution

Who will take it from you

We will and who are we?

We're volunteers of America

Volunteers of America

Volunteers of America. . . .

I was just a kid when "Volunteers" was playing on alternative radio, but years later, I remember the passion in a college teacher's voice as he projected the lyrics on a giant screen and talked about the power of rock music to galvanize a movement and to reflect the times.

More than 35 years later, it's a different war and a different time, but the American voice of dissent is still strong -- and sure enough, I did hear "Volunteers" last Saturday as that protest was under way.

However, it wasn't blaring from a loudspeaker in Washington. It was on my television, during a break from a college football game, and it was the anthem for a Tommy Hilfiger commercial, with lots of beautiful people undulating around in the name of . . . fashion.

Of course, this sort of thing is nothing new. For years, I've talked about rock songs of protest and anger that have been turned into ads for luxury cars or themes for conservative politicians.

But this has to be one of the worst. "Volunteers" for Tommy Hilfiger? How do the writers for "Saturday Night Live" come up with parody commercials these days, when the real things are so often so ridiculous?

mailto:rroeper@suntimes.com


TOPICS: Culture/Society; Editorial; Political Humor/Cartoons; Politics/Elections; US: Illinois; War on Terror
KEYWORDS: 1firstkeyword; aginghippies; antiwar; democrap; genx; hippies; leberals; leftis; liberalpigs; liberals; music; pigressives; rats; revolutionchic; sissyboys; the60sareover; volunteers; wannabees; war; wot
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To: sully777; qam1; ItsOurTimeNow; PresbyRev; tortoise; Fraulein; StoneColdGOP; Clemenza; malakhi; ...
Xer Ping

Ping list for the discussion of the politics and social aspects that directly effects Generation-X/Generation Reagan (Those born from 1965-1981) including all the spending previous generations (i.e. The Baby Boomers) are doing that Gen-X and Y will end up paying for.

81 posted on 09/26/2005 9:46:18 AM PDT by qam1 (There's been a huge party. All plates and the bottles are empty, all that's left is the bill to pay)
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To: dsc
Pete Townsend. Speaking of geezers...

Hey now, Townshend and Daltrey can still blow so-called "rockers" half their age off the stage.

82 posted on 09/26/2005 9:48:52 AM PDT by dfwgator (Flower Mound, TX)
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To: Chi-townChief
This all started back in the 1980s when Nike used the Beatles "Revolution" (actually a criticism of the left, btw) and all the bleeding pony tales complained about it.

Using "Volunteers" in an ad circa 2005 makes about as much sense as using Glenn Miller or Kate Smith in a Pepsi ad circa 1985.

83 posted on 09/26/2005 9:48:52 AM PDT by Clemenza (Giuliani endorsed Clinton and Cuomo)
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To: E Rocc
heard Sweet's "Teenage Rampage" the other day on a commercial (a truck, I believe it was). That was one of nmy favorite songs growing up, by one of my favorite bands...and my first thought was "cool, they got some money coming in...".

Eric, you should know by now that "Everybody wants a piece of the Action", including Steve, Andy, and Mick.

84 posted on 09/26/2005 9:50:19 AM PDT by Clemenza (Giuliani endorsed Clinton and Cuomo)
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To: Chi-townChief; dsc

Even Donovan is making money via a certain auto commercial that is using his "Catch the Wind."


85 posted on 09/26/2005 9:52:57 AM PDT by Clemenza (Giuliani endorsed Clinton and Cuomo)
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To: Clemenza

Geez, I thought that was Dylan.


86 posted on 09/26/2005 9:55:58 AM PDT by Chi-townChief
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To: dsc; LRS
The best song by Donovan was a love song:

Catch The Wind

In the chilly hours and minutes
Of uncertainty
I want to be
In the warm hold of your loving mind.

To feel you all around me
And to take your hand
Along the sand
Ah, but I may as well try and catch the wind.

When sundown pales the sky
I wanna hide a while
Behind your smile
And everywhere I'd look, your eyes I'd find.

For me to love you now
Would be the sweetest thing,
T'would make me sing
Ah, but I may as well try and catch the wind.

Dee dee da da la da da da da da
Ya da da, da da, da da

When rain has hung the leaves with tears
I want you near
To kill my fears
To help me to leave all my blues behind.

For standing in your heart
Is where I wanna be
And I long to be,
Ah, but I may as well try and catch the wind.

Ah, but I may as well try and catch the wind
...
87 posted on 09/26/2005 9:59:17 AM PDT by murphE (These are days when the Christian is expected to praise every creed but his own. --G.K. Chesterton)
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To: The Great RJ
My recollection of these hippie peace fests was the cloud of pot smoke and utterly stoned participants.

Heck, that sounds like any Black Crowes concert. I saw them in San Diego back in the Navy. I was really worried that I might breathe the ambient "air" too deep and get my number called the next day for random urinalysis.

88 posted on 09/26/2005 11:36:08 AM PDT by EricT.
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To: dsc

"When I think back to those days, I just have to wonder: how did so many people get so wrong about so much so quickly? I mean, we thought we were better than any people who ever came before us, that we were the next step in the evolution of humanity -- and everything we knew was wrong."


Although I was a bit too young to take part in the 60s, I remembered viewing those people through the lens of a bewildered, neglected child and considering them somewhat exotic. How wrong I was.

Although glad to have survived that era, I might dismiss it as something I simply outgrew. However, I outgrew Barbie dolls too, but I don't feel angry or misled. The 60s leave such a sour taste with me, I have to hit a lot of pillows just to vent out the rage I feel toward this breed of humanity who belonged in a psycho ward and took a lot of others with them.

How sad to see the Sheehan gang attempt a repeat performance. They have all the idiocy of the 60s without the glamor.

Forget Donovan or Jefferson Airplane. What comes to mind is the Who (my favorite band) singing about "teenage wasteland" in their classic album WHO'S NEXT.


89 posted on 09/26/2005 4:01:14 PM PDT by MoochPooch (A righteous person worries about his or her behavior, an extremist about everyone else's.)
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To: qam1
But this has to be one of the worst. "Volunteers" for Tommy Hilfiger? How do the writers for "Saturday Night Live" come up with parody commercials these days, when the real things are so often so ridiculous?

This guy never grew up. His mind is stuck in time, reminiscent of all things hippie and shallow. Pathetic.

90 posted on 09/26/2005 4:10:44 PM PDT by Victoria Delsoul
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To: speedy

A minor nit--although Donovan covered it with great success, "Universal Soldier" was written by Buffy Sainte-Marie, I believe...


91 posted on 09/26/2005 4:15:31 PM PDT by umbagi (Austin)
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To: Chi-townChief

Worst I ever heard was a muzak version of "Street Fighting Man."


92 posted on 09/26/2005 4:21:26 PM PDT by Richard Kimball
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To: umbagi
Buffy Sainte-Marie

She had great hair!

93 posted on 09/26/2005 4:24:47 PM PDT by Alouette (Militant Neocon Pundit)
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To: Alouette
She had great hair!

May I have your mother's email address? She'll be overjoyed to know how, all these years later, you remember and practice "If you can't say somethin' nice..."...

But, Alouette, about those "Sarcasm" tags: there are young-uns present...

94 posted on 09/26/2005 4:44:24 PM PDT by umbagi (Austin)
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To: umbagi

Why is that not a nice thing to say? She had the best hair of anyone in the '60's. I would have killed to have hair like that.


95 posted on 09/26/2005 4:48:46 PM PDT by Alouette (Militant Neocon Pundit)
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To: murphE

"Ah, but I may as well try and catch the wind"

Yeah, that was a good one.

You know, I had forgotten that Donovan put out so much music.


96 posted on 09/26/2005 4:53:42 PM PDT by dsc
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To: Alouette
She had the best hair of anyone in the '60's. I would have killed to have hair like that.

Okay, sorry... My sisters probably feel the same way, because they hated our curly, baby-fine, blond hair (at least they still have theirs ;-).

Yes, Sainte-Marie's is full, thick, and straight. I never liked her "do," though--I always thought she looked like she'd given herself a quick trim with a pocketknife right before taking the stage...

97 posted on 09/26/2005 4:59:47 PM PDT by umbagi (Austin)
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To: MoochPooch

"considering them somewhat exotic."

The uniform regulations on Haight Street were as strict as the army's. Even at that time, though, I felt bad about how wounded soldiers from the Praesidio were treated.

Not that the "flower children" had the nerve to insult them directly -- even when they were on crutches.

"I might dismiss it as something I simply outgrew."

Or maybe not. Everything we do becomes baggage.

"but I don't feel angry or misled."

Ahhh, I can't blame anybody else. I should have known better. I was taught better. I just came down with a bad case of "I know everything" and turned my back on my upbringing.

Although, the rhetoric certainly was persuasive -- if you didn't know anything and had no life experience. The most interesting thing to me was the way the attendance at so-called "anti-war" rallies dropped off after they ended the draft. Guess the war was okay if you didn't have to go.

"the rage I feel toward this breed of humanity who belonged in a psycho ward and took a lot of others with them."

I've been ridiculed a few times even on FR for trying to point out the role the KGB played in all that. Don't ever let anybody tell you there weren't both home-grown and imported communists involved, or that the KGB didn't spend a good deal of money making it worse.

"How sad to see the Sheehan gang attempt a repeat performance. They have all the idiocy of the 60s without the glamor."

And without KGB funding.

"Forget Donovan or Jefferson Airplane. What comes to mind is the Who (my favorite band) singing about "teenage wasteland"

Yeah, but you couldn't walk up and down Haight Street without hearing "Somebody to Love" and "Sunshine Superman." Among that crowd, "Magic Bus" was the Who's biggie. Buffalo Springfield, "For What It's Worth," Beatles, "All You Need is Love," Country Joe and the Fish, "I Feel Like I'm Fixin' to Die Rag." Woodstock was later.


98 posted on 09/26/2005 5:11:39 PM PDT by dsc
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To: Clemenza

"(actually a criticism of the left, btw)"

It was a topic of conversation when Paul McCartney sang, "But if you want money for people with guns and hate, don't you know that you can count me out," and John Lenon leaned in with a leer and hissed, "In."

I guess a lot of people didn't think he was serious, but there was scuttlebut that his funding of terrorism was what eventually got him killed.


99 posted on 09/26/2005 5:15:14 PM PDT by dsc
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To: dsc

I thought that it was Catcher in the Rye that got him killed.


100 posted on 09/26/2005 5:16:47 PM PDT by Clemenza (Giuliani endorsed Clinton and Cuomo)
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