Posted on 08/30/2006 4:26:14 AM PDT by Yossarian
CBS News Unveils New Couric Web Ad Campaign
New York, August 30, 2006
(CBS) CBS News announced Wednesday a new internet-based advertising campaign to promote the premier of Katie Couric as the new anchorwoman of "The CBS Evening News". CBS News President Sean McManus made the following statement:
"We here at CBS News - which, if you haven't heard, is the new home of Katie Couric - want to reach out to former audience members who, in a bout of confusion, seem to now prefer highly questionable internet based news sources rather than the traditional trusted evening news broadcast. We would also like to recognize the dramatic weight loss and overall makeover made recently by Ms. Couric in preperation for her taking the anchor chair of 'The CBS Evening News'." (This fantastic change in appearance is documented on the web at this link.)
"At the same time, CBS wants to stress a continuity with the long proud history of the our News division: from from the ever-reassuring Walter Cronkite, to the go-getter Dan Rather, to the entertaining pairing of Dan with lounge singer Connie Chung, and back to the stoic solo Dan Rather, ruling the newsroom like an angry Texas Bull in an hot rodeo ring. This advertising campaign will also reassure our existing viewers that the CBS News standard of honesty will be upheld, no matter who is sitting in our hallowed anchor chair."
McManus finished with the following: "CBS will premier this new campain on FreeRepublic.com, as frankly, it's where we go to see what's really happening in the world before we "broaden the perspective" of the news using our vast and bias-free experience."
The web banner ad is as follows:
Normally I would have no problem with airbrushing and taking away weight, but this is suppose to be a serious news anchor who should be stressing forthrightness. Also, she's replacing a guy fired for falsifying stories.
Couric, the day George Bush won.
You know, they did a good job of airbrushing her figure down, but an amazing job of getting rid of her "man hands".
She has "man hands"!
HAHA! Like listening to Little Orphan Annie radio shows while using an Ovaltine decoder ring.
Talk about luddites. This man's news is simply passe.
YEAH! What you say!!
(Ah, dude, the article was satire....)
That's not 'perky'... ;)
Oh man, is this ever gonna be a train wreck!
Ha! Good one!
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