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Soda: A Sin We Sip Instead of Smoke? (are Coke & Pepsi the new tobacco?)
The New York Times ^ | Feb 16, 2010 | Mark Bittman

Posted on 03/17/2010 12:32:18 PM PDT by presidio9

Is soda the new tobacco?

In their critics’ eyes, producers of sugar-sweetened drinks are acting a lot like the tobacco industry of old: marketing heavily to children, claiming their products are healthy or at worst benign, and lobbying to prevent change. The industry says there are critical differences: in moderate quantities soda isn’t harmful, nor is it addictive.

The problem is that at roughly 50 gallons per person per year, our consumption of soda, not to mention other sugar-sweetened beverages, is far from moderate, and appears to be an important factor in the rise in childhood obesity. This increase is at least partly responsible for a rise in what can no longer be called “adult onset” diabetes — because more and more children are now developing it.

Attention is being paid: Last week, the Obama administration announced a plan to ban candy and sweetened beverages from schools. A campaign against childhood obesity will be led by the first lady, Michelle Obama. And a growing number of public health advocates are pushing for even more aggressive actions, urging that soda be treated like tobacco: with taxes, warning labels and a massive public health marketing campaign, all to discourage consumption.

A tax on soda was one option considered to help pay for health care reform (the Joint Committee on Taxation calculated that a 3-cent tax on each 12-ounce sugared soda would raise $51.6 billion over a decade), and President Obama told Men’s Health magazine last fall that such a tax is “an idea that we should be exploring. There’s no doubt that our kids drink way too much soda.”

But with all the junk food and U.F.O.’s (unidentifiable food-like objects) out there, why soda? Why a tax? And, most important, would it work?

To the beverage industry,

(Excerpt) Read more at nytimes.com ...


TOPICS: Constitution/Conservatism; Editorial; Politics/Elections; US: New York
KEYWORDS: coke; foodpolice; liberalfascism; nanny; nannystate; pepsi; pufflist
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To: presidio9
I think I said that.

But really I don't GAF what you do either, "but thanks for the update all the same."

81 posted on 03/17/2010 2:06:00 PM PDT by clintonh8r (Nobody's 'bot!!)
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To: tbw2
Or will this merely result in diet soda replacing conventional soda, since Splenda and aspertame both exist and are already sold in volume?

I'd rather drink warm piss than diet soda.

82 posted on 03/17/2010 2:06:08 PM PDT by E. Pluribus Unum (Islam is a religion of peace, and Muslims reserve the right to kill anyone who says otherwise.)
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To: truthfreedom
Sucrose is broken down by certain enzymes, HFCS isn’t. The actions of the enzymes is what matters in this case.

Horse Puckey

HFCS is nearly identical in composition to table sucrose and both are broken down in the body into Fructose and Glucose in approx 1-1 ratio.


83 posted on 03/17/2010 2:07:23 PM PDT by WackySam (To argue with a man who has renounced his reason is like giving medicine to the dead.)
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To: Mase

Sucrose is broken down during digestion into fructose and glucose through hydrolysis by the enzyme sucrase, by which the body regulates the rate of sucrose breakdown. Without this regulation mechanism, the body has less control over the rate of sugar absorption into the bloodstream.

Sugar is sucrose. HFCS is not sucrose.


84 posted on 03/17/2010 2:09:46 PM PDT by truthfreedom
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To: broken_arrow1

Coke.....its the real thing


85 posted on 03/17/2010 2:11:43 PM PDT by blkmontecarlo
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To: Mase

the body responds differently to sucrose than fructose and glucose.


86 posted on 03/17/2010 2:12:54 PM PDT by truthfreedom
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To: Juana la Loca
kosher Coca-Cola is made with real sugar

Kosher for Passover Coke is made with real sugar; it's only sold around Passover and, from what I hear, sells out really fast!

87 posted on 03/17/2010 2:13:25 PM PDT by maryz
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To: WackySam

Sucrose is broken down in the body into fructose and glucose.

HFCS is not broken down into fructose and glucose by the body.
HFCS is already fructose and glucose, it doesn’t need to be broken down into them.


88 posted on 03/17/2010 2:15:58 PM PDT by truthfreedom
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To: norraad

We should just allow the importing of as much sugar as we want. I don’t really recall exactly all the complicated rules regarding sugar but it’s those rules that put the HFCS into the soda instead of sugar. Almost everywhere else in the world they still use real sugar in the soda.

Another instance of the Federal Government making our day to day lives just a little bit worse.


89 posted on 03/17/2010 2:20:48 PM PDT by truthfreedom
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To: presidio9

I don’t advocate policing such things, but I do advocate for informed consumerism to shape the market. IMO, drinking lots of soda pop contributes to eventual health problems. Just sharing some info there, you can do what you will with it.


90 posted on 03/17/2010 2:25:56 PM PDT by Rennes Templar
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To: presidio9
Are Coke & Pepsi the new tabacco ?

No, because Atlanta is the headquarters of Coca Cola.

The DemRats aren't going to attack their base....

91 posted on 03/17/2010 2:30:09 PM PDT by happygrl (Continuing to predict that 0bama will resign)
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To: truthfreedom
Sucrose is broken down in the body into fructose and glucose. HFCS is not broken down into fructose and glucose by the body. HFCS is already fructose and glucose, it doesn’t need to be broken down into them.

Yes, HFCS is a mixture of the fructose and glucose and doesn't need enzymes to split them. This is meaningless to the discussion as normal table sugar is broken down into the same fructose/glucose mixture prior to entering the blood stream where they are then metabolized in the same way.
92 posted on 03/17/2010 2:32:49 PM PDT by WackySam (To argue with a man who has renounced his reason is like giving medicine to the dead.)
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To: truthfreedom
Without this regulation mechanism, the body has less control over the rate of sugar absorption into the bloodstream.

Huh? Just how slow do you think this process is? Sucrase rapidly breaks down these bonds prior to absorption. As a matter of fact, HFCS and sucrose sport the same GI (55~60). If the rate of absorption is so different between these two products, how can they offer the same GI and satiety profiles? (See Post #58.

You're buying into an argument that cannot withstand scientific scrutiny. You're not alone. There's a lot of confusion out there being fomented by people who hope that creating alarm will generate grants to further support them.

There is some legitimate research being done with respect to HFCS and carbonyls. This could be a legitimate concern if what's being suggested proves to be true. But that's just a theory at this point so let's stick to what we know to be factual. Your body cannot distinguish fructose and glucose from HFCS from glucose and fructose from hydrolyzed sucrose. Anyone who says otherwise is wrong.

93 posted on 03/17/2010 2:36:58 PM PDT by Mase (Save me from the people who would save me from myself!)
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To: truthfreedom
the body responds differently to sucrose than fructose and glucose

Huh x 2?

You realize, don't you, that sucrose is comprised of 50% fructose and 50% glucose? HFCS is also made up of fructose and glucose in almost identical proportions.

94 posted on 03/17/2010 2:38:49 PM PDT by Mase (Save me from the people who would save me from myself!)
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To: truthfreedom
the body responds differently to sucrose than fructose and glucose.

No it doesn't- unless you have a Sucrase-isomaltase deficiency.
95 posted on 03/17/2010 2:43:17 PM PDT by WackySam (To argue with a man who has renounced his reason is like giving medicine to the dead.)
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To: Mase

Well, the body kicks sucrase into action when sucrose is involved.

The body does not kick sucrase into action when sucrose is not involved.

That’s pretty different to me.

Try putting out a fire with hydrogen gas and oxygen gas.
I’ll take water for that, even though water is merely hydrogen and oxygen.

Much in the same way that water is merely hydrogen and oxygen, sucrose is merely fructose and glucose.


96 posted on 03/17/2010 2:46:32 PM PDT by truthfreedom
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To: truthfreedom
You're simply making a distinction without a difference. I have no idea why but you do seem interested in the subject so I would suggest buying a book called Understanding Nutrition by Whitney and Rolfes.

It provides a solid and easily understood overview of human nutrition and can prevent you from buying into much of the nonsense you find on the internet today. It should also (hopefully), in the future, prevent you from attempting to make analogies that are not analogous in any way.

97 posted on 03/17/2010 3:25:31 PM PDT by Mase (Save me from the people who would save me from myself!)
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To: presidio9; Eric Blair 2084; GOP_Lady

Bootlegging Dr. Peppers! Awwwwwww, yeeeeeahhhh!


98 posted on 03/17/2010 3:45:38 PM PDT by Tolerance Sucks Rocks (I am Ellie Light.)
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To: presidio9

“you’ve never been a fan of it so your arguments are irrelevant
to this thread”.
You’re a fan of soda so your arguments for it are irrelevant to this thread.
I never said “it rots your stomach”, I said, (probably incorrectly) that it hinders digestion.
HOWEVER, it provably does wear away enamel on teeth, and THAT whether I stated it or not, was my main point.
But, hey, thanks for educating a biochemical peon like me.
And thanks for monitoring the threads so closely and determing what is relevant to say and what isn’t/
Ain’t free speech great?


99 posted on 03/17/2010 3:47:45 PM PDT by supremedoctrine ("Every election is like an advance auction sale of stolen goods"--H.L.Mencken)
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To: Juana la Loca

I’m not wild about those Mexican cokes, guess I’m too used to HFCS, but I have friends that won’t drink anything else. Being in Texas, Mexican cokes are plentiful.


100 posted on 03/17/2010 3:57:38 PM PDT by tuffydoodle (Shut up voices, or I'll poke you with a Q-Tip again.)
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