Skip to comments.Cook Your Lunch on The Asphalt: An Interesting, yet Disturbing Reality (Global Warming Menu)
Posted on 06/15/2014 11:28:49 AM PDT by nickcarraway
There is no better way to grab attention by launching a marketing campaign that involves interaction with people, done in public places.
This is exactly what WWF Paraguay is doing.
In order to raise awareness on global warming issues, WWF Paraguay launches Global Warming Menu an on-the-road event featuring cooking for lunch done on the asphalt.
What? Yes, you heard that right. WWF Paraguay team cooks meals on the asphalt and serve them. They look nice. No stove required. Its an interesting event in itself but the big question is why?
Paraguay is one of the hottest countries on the earth and its capital, Asuncion, is one of the hottest cities in the world. You may argue that temperature has always been this high in the past, but when you destroy 80 percent of native forest in the past 50 years, that will have an impact on the earth temperature in one way or another.
This is a serious problem. Global warming is a big issue and to raise awareness, organizations need to become more creative in their persuasion. WWF Paraguay has done it pretty well just have a look at the comment section of the YouTube video: There are pros and cons and conflicting opinions about global warming, which means that the campaign is a success in term of raising awareness on global warming.
What businesses can learn from WWF Paraguay is this: Talking without action is useless. It doesnt put your message across to your audience effectively. You need to demonstrate your message. Lesson learned. How about you? What do you think of the video?
An aluminum oven IMHO, does the job better than asphalt. Just make sure to take into account the time it takes to let the Sun heat it up.
They do not care if it was this warm in the past... the whole point is the drama queening.
I prefer my car roof. No bending!!
This is what makes it nice for us “roadkill” crowd. You can take it home to the family already prepared and ready to eat.
Not much good for a midnight snack though.
Or use the natural method...dung...like they do in places like Afghanistan.
We did that 60 years ago growing up in India. Temps in my town reached 115 F in summer regularly. Nothing new here.
My parents used a common practice in India to hang curtains in a door made of some fine roots of a tree. Water was sprinkled on the curtains and the breeze coming in cooled the air. The roots had a pleasant fragrant smell to boot. Afternoons were for relaxing, playing cards and siesta time.
Scouts Out! Cavalry Ho!
... I remember when I was a wee kidling .... before Global Warming was so serious .... way back when Global Cooling and the coming Iceage was inevitable .... we used to fry eggs on the pavement in the summertime..... probably for the last time we feared ... because there would be no more summers left for us to do it. Many decades later people are still doing it. This time it’s as evidence to prove Global Warming.
Sheesh. Sounds like a plus to me. Harness that solar energy. :>}
Or Christmas dinner
Southern Paraguays climate is humid, with rainfall distributed fairly evenly throughout the year. In the east, near the Brazilian border, it averages an abundant 2000mm a year, declining to about 1500mm near Asunción. Since elevations do not exceed 600m, temperatures are almost uniformly hot in summer the average high in December, January and February is 35°C (95°F), with daily temperatures ranging between 25°C and 43°C (77°F to 109°F). Winter temperatures are more variable and can reach freezing or hover at 6°C (42°F), though the average high in July, the coldest month, is 22°C (71°F).
Arizona has a dry climate, with little rainfall. Temperatures vary greatly from place to place, season to season, and day to night. Average daily temperatures at Yuma, in the southwestern desert range from 43° to 67°F (6° to 19°C) in January, and from 81° to 106°F (27° to 41°C) in July. At Flagstaff, in the interior uplands, average daily January temperatures range from 14° to 41°F (10° to 5°C), and average daily July temperatures range from 50° to 81°F (10° to 27°C). The maximum recorded temperature was 128°F (53°C), registered at Lake Havasu City on 29 June 1994; the minimum, 40°F (40°C), was set at Hawley Lake on 7 January 1971.
Now I’m hungry !
If geological records are correct, 10,000 years from now, it will be much colder there, more temperant. At 40 degrees north and south, those latitudes will be under a mile of ice, or more.
You have been able to do that here in Texas since the dinosaurs roamed the Earth.
Back in the early 70’s a Bay Area news station fried an egg on the sidewalk during the hot summer, and I have seen it done many times since then when oohs and ahhs are better than uninteresting facts. This is all just political theater.
Crap. Us too. Guess we’re just gonna have to fry us up some eggs on the driveway. A little tough since it’s a paver driveway. :>}