Posted on 08/27/2017 2:27:19 PM PDT by SoFloFreeper
Advertisers are turning to gay couples and ethnic minorities to sell their products
Advertisers are so worried about being accused of racism or homophobia they are shying away from using images of white people and straight couples.
Marketing departments are even putting diversity above relevance to their target audience to avoid accusations of bigotry, a survey of 500 companies has found.
A third of advertisers questioned said they had used fewer white models and heterosexual couples over the past year. More than a third of these said they were taking this approach to “prevent perceived discrimination”.
The findings are likely to trigger accusations of political correctness but show a marked change in attitudes in the advertising industry, which has until recently had a reputation for under-representing ethnic minorities.
Brands that have featured gay couples include Lloyds, which ran…
(Excerpt) Read more at thetimes.co.uk ...
Unbelievably broken.
Something that makes sense only to Ivy League MBAs.
Looks like America’s college campuses are not the only ones that have an abundance of snowflakes.
Cowards.
If muzzies take over europe they get their nukes.
Just saying.
Eng;and is about 4% black.
Based on watching Dr. Who, you would think it was filmed in Oakland or high black concentration place (interestingly few Latinos and the only Asians are an occasional hot Asian chick). You would also think you don’t have a chance with any hot White chick since they are all hooked up (and I use that term purposefully).
So this new trend I find unsurprising as it is not new at all.
I meant “all hooked up with Black dudes.”
The same thing is happening in American advertising.
I see it here, too. Every commercial practically. Look at the game show hosts now. Or the “reporters” on the national “news” broadcasts.
Sometimes it gets so numerous my wife and I look at each other and say “is this only who watches prime time anymore”? The tokenism and blatant prejudice is obvious.
Thankful for FF
Too bad I have to “Register” with them to read the article. I guess I won’t be reading the article.
And to add a little spice and emphasis to their PC bona fides here in the States, advertisers always make any white male look or act like a complete idiot.
It’s FAR beyond what would be proportional to the population - it’s as if marketers are doing advertising reparations to avoid complaints from SJWs.
I wonder if they’ll bring back Darkie toothpaste.
That’s exactly what it is . . . You’d think blacks were all buddy=buddy with everyone, hangin out in bars, watchin games, livin next door. As you said the numbers are way out of proportion and quite frankly, how many Latinos and Asians do you see? Hardly any.
It’s about who bitches the loudest and intimidates the weaklings that work in TV/advertising.
All part of the effort to eliminate normal people.
practicing discrimination to prevent discrimination? Now that’s Liberal Logic for you.
Straight whites everywhere are shunning advertisers. We don’t listen like we are supposed to anymore.
And men are generally depicted as incompetent buffoons.
The same has been happening in the USA for a long time. Which likely disaster in the near future will end the rotten paradigm?
Bond and debt collapse bringing the great and wondrous shrinkage of government soon?
Nuclear war between countries?
World oil demand surpassing production?
It’s only a matter of a little time. They’re going to lose, and they know it. That’s why they’re getting so hysterical.
They can do that in the U.K. since it isn’t a major sunscreen market ...
That could have been written about the US as well.
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