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Anheuser-Busch buys Rolling Rock
MSNBC ^ | 05/19/06 | AP

Posted on 05/19/2006 8:12:55 AM PDT by evets

Anheuser-Busch Cos., which brews Budweiser and Bud Light, said Friday it bought the Rolling Rock beer brand from InBev USA, the U.S. subsidiary of Belgian-Brazilian brewer InBev SA, for $82 million.

Under the agreement announced by the two companies, Anheuser-Busch will use the brand to expand its portfolio of products and begin brewing Rolling Rock and Rock Green Light in August.

Meanwhile, InBev said it will sell its brewery in Latrobe, Pa., to focus its U.S. business on imported beers and is currently in discussion with potential buyers.

(Excerpt) Read more at msnbc.msn.com ...


TOPICS: News/Current Events
KEYWORDS: beer; chatroom; crappybeer
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To: evets

Does this spell the end for the little "green grenades"?


101 posted on 05/19/2006 3:43:25 PM PDT by chickenlips
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To: evets

Rolling Buschweiser beer. Has a nice ring to it.


102 posted on 05/19/2006 3:45:06 PM PDT by Cementjungle
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To: Spktyr

I went with a can of Guinness. It had a little ball that I suppose is used to create foam. Actually it creates a fizzy horrible fuzz that one needs to lick through to find
any liquid . I have encountered it before in Double Diamond , Tetley and Boddington . Awful stuff.

Hockely is a dark ale, brewed in a small brewery north west of Toronto. Much like Guinness only a bit stronger and no ball . The closest English brand I have found is London Pride.

Innes and Gunn is from Scotland. Aged in oak barrels for 40 days. One bottle is satisfaction. I think it has a touch of Scotch whiskey , maybe a hint of vanilla too.


103 posted on 05/19/2006 4:48:47 PM PDT by Snowyman
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To: Owl_Eagle; brityank; Physicist; WhyisaTexasgirlinPA; GOPJ; abner; baseballmom; Mo1; Ciexyz; ...

Latrobe ping


104 posted on 05/19/2006 5:07:00 PM PDT by Tribune7
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To: ContemptofCourt

Ballantine Ale! Who wants beer when you can have a great ale?


105 posted on 05/19/2006 5:26:07 PM PDT by Mogger (Independence, better fuel economy and performance with American made synthetic oil.)
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To: martin_fierro

Rolling Rock was my first beer buzz. The thing I remember most is how thin the cans were.

They had a tendency to split open if dropped.

Happened to me more than once.


106 posted on 05/19/2006 5:32:20 PM PDT by airborne (Satan's greatest trick was convincing people he doesn't exist.)
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To: Tribune7
I went to school in Latrobe. St. Xavier's Academy, then St. Vincent's for some college.

This hurts, Bad.

Hey times Change.

I used to watch Arnold Palmer land his plane at the Latrobe Airport. Not anymore.

107 posted on 05/19/2006 5:34:36 PM PDT by AGreatPer (Better Living Through Government Interference - Democrats Platform)
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To: akorahil

As a barely legal (maybe illegal) drinker oh so long ago, we called Rolling Rock skunk piss. We drank it anyway. (Now its Yuengling)


108 posted on 05/19/2006 5:49:16 PM PDT by NEPA (Repeal the 17th)
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To: Snowyman

Try one on tap or from a bottle. There's something weird about the chemistry that makes Guinness from a can taste like crap.


109 posted on 05/19/2006 6:04:39 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: NEPA

Best cheap beer I ever had: Matt's


110 posted on 05/19/2006 6:13:01 PM PDT by AppyPappy (If you aren't part of the solution, there is good money to be made prolonging the problem.)
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To: evets

During Football season the liquor store was selling 30 packs of Rolling Rock for 18 dollars. I wasn't a huge fan of RR but when you can buy it for the same price as Bud Light I will get the RR everytime. Especially since unlike the Bud Light here RR is full strength instead of 3.2.


111 posted on 05/19/2006 6:21:04 PM PDT by Mr. Blonde (You know, Happy Time Harry, just being around you kinda makes me want to die.)
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To: SoothingDave

Losing Rolling Rock to the A-B Behemoth is one thing.


But A-B also bought a 35% stake this week in GOOSE ISLAND !!!!! Goose Island is by far Chicago's best micro and maker of the world-class Honker's Ale.


This situation will be watched closely.


112 posted on 05/19/2006 6:27:55 PM PDT by plymaniac (Hold your nose and vote)
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To: martin_fierro




Ghaaack!! Green death !! ;^)

Still, it does beat Genny beer. But not by much!




113 posted on 05/19/2006 6:47:45 PM PDT by brityank (The more I learn about the Constitution, the more I realise this Government is UNconstitutional.)
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To: evets
Sorry to hear this. I love Old Latrobe. Bud is nothing but horsepiss and leaves me unmoved. Hope they don't ruin a good niche beer with their mass-consumable urine.
114 posted on 05/19/2006 7:05:21 PM PDT by hinckley buzzard
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To: oldsalt

Rolling Rock has always been overrated, IMHO. No great loss here.


115 posted on 05/19/2006 7:09:09 PM PDT by OKSooner
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To: evets
Rolling rock...wasn't even known in Ca. not too long ago. total word of mouth. there weren't even commericals in the west till a couple years ago.

Better than Bud, Bud tastes like water to me. Yucch.

116 posted on 05/19/2006 7:09:52 PM PDT by mr. mojo risin (I trained my puppy on the LA Times.)
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To: netmilsmom

I find this not surprising at all. I personally recall my friends and I figuring out that it referred to the 33 words, back around 1967.


117 posted on 05/19/2006 7:13:28 PM PDT by hinckley buzzard
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To: Mannaggia l'America
As long as they keep their grubby hands off of Yuengling...
Ditto that... IMO, Yuengling is by far the best Pennsylvania brew. Their lager is a great tasting draft beer for buying pitchers at the bar. I don't know of any mass produced domestic lager that is better. Yuengling Black and Tan is also a great choice.
I used to drink RR sometimes back in PA. I found it too light and thin and never cared for as it much. (I would still drink it over miller and bud.) I know it's the beer of choice for a lot of people in Western PA. On the west coast I can get RR but not Yuengling. I would much rather have it the other way around.
118 posted on 05/19/2006 7:20:08 PM PDT by Fish_Keeper
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To: Fish_Keeper
IMO, Yuengling is by far the best Pennsylvania brew. Their lager is a great tasting draft beer for buying pitchers at the bar. I don't know of any mass produced domestic lager that is better. Yuengling Black and Tan is also a great choice.

Lager is the old standby around here. But I had a party two weeks ago and decided to get a case of Yuengling's Lord Chesterfield Ale, just for the heck of it. I never had it before, and I thought it was pretty good.

The company has had a nice turnaround. When I was a kid, Yuengling was one of the "cheap" beers and it transitioned into a mid-priced to premium beer.

119 posted on 05/19/2006 8:30:40 PM PDT by Mannaggia l'America
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To: evets

This is sad news. I have Rolling Rock on tap in my house. To me, it makes me think of home in PA and I like the taste - not too light, not too heavy.

This is really going to hurt that little town. Too bad Arnold couldn't come in and save the day.

Don't blame AB for purchasing it, blame InBev for selling it. They don't realize what they've done.


120 posted on 05/20/2006 5:08:49 AM PDT by FlJoePa (Success without honor is an unseasoned dish; it will satisfy your hunger, but it won't taste good.)
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To: evets
Furthermore (even though these are now extinct 8 oz. returnables), this is what my fridge will resemble come late July:
121 posted on 05/20/2006 5:55:38 AM PDT by FlJoePa (Success without honor is an unseasoned dish; it will satisfy your hunger, but it won't taste good.)
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To: Ditto; evets
From this link:

Anheuser-Busch, the nation’s largest brewer, said it will begin producing Rolling Rock and Rock Green Light in August at its Newark, N.J., facility, one of 12 breweries across the country.

It's JUST SAD.

122 posted on 05/20/2006 8:30:49 AM PDT by They'reGone2000 (<---and it's BUSH'S FAULT!)
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To: FlJoePa
Does anyone remember ordering Rocks by the case at the 'Skeller?


123 posted on 05/20/2006 8:34:21 AM PDT by They'reGone2000 (PSU '72)
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To: They'reGone2000

Rolling Rock really wasn't a very good beer.

I guess the best in that category is Michelob.


Rolling Rock had a cool label and bottle is all. And the horse was kind of cool too.


124 posted on 05/20/2006 8:45:18 AM PDT by floridaobserver
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To: floridaobserver

Schlitz, the beer that made Milwaukee famous. Budweiser would have been smarter to buy that brand name and revive it.

Who really cares about Rolling Rock unless you are from Pennsylvania?

.


125 posted on 05/20/2006 8:49:44 AM PDT by floridaobserver
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To: floridaobserver

And if Schlitz isn't available, there is always Blatz.


126 posted on 05/20/2006 8:50:39 AM PDT by floridaobserver
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To: They'reGone2000
"Does anyone remember ordering Rocks by the case at the 'Skeller?"

Are you talking about the Skeller in D.C.? If so, yes. Wonder if it's still there?

127 posted on 05/21/2006 6:54:56 AM PDT by AGreatPer (Better Living Through Government Interference - Democrats Platform)
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To: AGreatPer
No, it's the ALL AMERICAN RATHSKELLER in Happy Valley (State College, PA).
128 posted on 05/21/2006 9:04:56 AM PDT by They'reGone2000 (PSU '72)
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To: They'reGone2000
"No, it's the ALL AMERICAN RATHSKELLER in Happy Valley (State College, PA)."

Now this is wierd. I remember that one too. Fun place. Like 40 different brands of beer. That was unusual at the time.

BTW, there was one in D.C. too. It was just around the corner from Georgetown U, where else.

129 posted on 05/21/2006 2:14:57 PM PDT by AGreatPer (Better Living Through Government Interference - Democrats Platform)
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