Skip to comments.Anheuser-Busch buys Rolling Rock
Posted on 05/19/2006 8:12:55 AM PDT by evets
Anheuser-Busch Cos., which brews Budweiser and Bud Light, said Friday it bought the Rolling Rock beer brand from InBev USA, the U.S. subsidiary of Belgian-Brazilian brewer InBev SA, for $82 million.
Under the agreement announced by the two companies, Anheuser-Busch will use the brand to expand its portfolio of products and begin brewing Rolling Rock and Rock Green Light in August.
Meanwhile, InBev said it will sell its brewery in Latrobe, Pa., to focus its U.S. business on imported beers and is currently in discussion with potential buyers.
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Does this spell the end for the little "green grenades"?
Rolling Buschweiser beer. Has a nice ring to it.
I went with a can of Guinness. It had a little ball that I suppose is used to create foam. Actually it creates a fizzy horrible fuzz that one needs to lick through to find
any liquid . I have encountered it before in Double Diamond , Tetley and Boddington . Awful stuff.
Hockely is a dark ale, brewed in a small brewery north west of Toronto. Much like Guinness only a bit stronger and no ball . The closest English brand I have found is London Pride.
Innes and Gunn is from Scotland. Aged in oak barrels for 40 days. One bottle is satisfaction. I think it has a touch of Scotch whiskey , maybe a hint of vanilla too.
Rolling Rock was my first beer buzz. The thing I remember most is how thin the cans were.
They had a tendency to split open if dropped.
Happened to me more than once.
This hurts, Bad.
Hey times Change.
I used to watch Arnold Palmer land his plane at the Latrobe Airport. Not anymore.
As a barely legal (maybe illegal) drinker oh so long ago, we called Rolling Rock skunk piss. We drank it anyway. (Now its Yuengling)
Try one on tap or from a bottle. There's something weird about the chemistry that makes Guinness from a can taste like crap.
Best cheap beer I ever had: Matt's
During Football season the liquor store was selling 30 packs of Rolling Rock for 18 dollars. I wasn't a huge fan of RR but when you can buy it for the same price as Bud Light I will get the RR everytime. Especially since unlike the Bud Light here RR is full strength instead of 3.2.
Losing Rolling Rock to the A-B Behemoth is one thing.
But A-B also bought a 35% stake this week in GOOSE ISLAND !!!!! Goose Island is by far Chicago's best micro and maker of the world-class Honker's Ale.
This situation will be watched closely.
Ghaaack!! Green death !! ;^)
Still, it does beat Genny beer. But not by much!
Rolling Rock has always been overrated, IMHO. No great loss here.
Better than Bud, Bud tastes like water to me. Yucch.
I find this not surprising at all. I personally recall my friends and I figuring out that it referred to the 33 words, back around 1967.
Lager is the old standby around here. But I had a party two weeks ago and decided to get a case of Yuengling's Lord Chesterfield Ale, just for the heck of it. I never had it before, and I thought it was pretty good.
The company has had a nice turnaround. When I was a kid, Yuengling was one of the "cheap" beers and it transitioned into a mid-priced to premium beer.
This is sad news. I have Rolling Rock on tap in my house. To me, it makes me think of home in PA and I like the taste - not too light, not too heavy.
This is really going to hurt that little town. Too bad Arnold couldn't come in and save the day.
Don't blame AB for purchasing it, blame InBev for selling it. They don't realize what they've done.
Anheuser-Busch, the nations largest brewer, said it will begin producing Rolling Rock and Rock Green Light in August at its Newark, N.J., facility, one of 12 breweries across the country.
It's JUST SAD.
Rolling Rock really wasn't a very good beer.
I guess the best in that category is Michelob.
Rolling Rock had a cool label and bottle is all. And the horse was kind of cool too.
Schlitz, the beer that made Milwaukee famous. Budweiser would have been smarter to buy that brand name and revive it.
Who really cares about Rolling Rock unless you are from Pennsylvania?
And if Schlitz isn't available, there is always Blatz.
Are you talking about the Skeller in D.C.? If so, yes. Wonder if it's still there?
Now this is wierd. I remember that one too. Fun place. Like 40 different brands of beer. That was unusual at the time.
BTW, there was one in D.C. too. It was just around the corner from Georgetown U, where else.