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Inside Jeb Bush's $150 Million Failure
Politico ^

Posted on 02/20/2016 8:38:18 PM PST by TigerClaws

Jeb Bush, the Republican establishment’s last, best hope, began his 2016 campaign rationally enough, with a painstakingly collated operational blueprint his team called, with NFL swagger, “The Playbook.” On page after page kept safe in a binder, the playbook laid out a strategy for a race his advisors were certain would be played on Bush’s terms – an updated, if familiar version of previous Bush family campaigns where cash, organization and a Republican electorate ultimately committed to an electable center-right candidate would prevail. Story Continued Below

The playbook, hatched by Sally Bradshaw, Mike Murphy and a handful of other Bush confidants in dozens of meetings during the first half of 2015 and described to POLITICO by some of Bush’s closest and most influential supporters, appealed to the Bush family penchant for shock-and-awe strategy. The campaign would commence with six months of fundraising for the “Right to Rise” super PAC and enough muscle to push aside Mitt Romney. There would be a massive, broad-based organizational effort to plant roots in March states at a time when other campaigns were mired in Iowa and New Hampshire. The plan outlined Bush’s positive, future-focused message with an emphasis on his decade-old record of accomplishment as Florida governor.

Read more: http://www.politico.com/magazine/story/2016/02/jeb-bush-dropping-out-set-up-to-fail-213662#ixzz40m4APy8R

(Excerpt) Read more at politico.com ...


TOPICS: Culture/Society; News/Current Events; Political Humor/Cartoons; Politics/Elections; US: Florida; US: Iowa; US: New Hampshire; US: New York; US: Ohio; US: South Carolina; US: Texas
KEYWORDS: 2016election; 2016gopprimary; bencarson; election2016; florida; iowa; jebbush; jebbush2016; johnkasich; marcorubio; mikemurphy; millionaires; miserablefailure; newhampshire; newyork; ohio; politico; sallybradshaw; southcarolina; tedcruz; texas; trump
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Trump took down one family dynasty.

On to the next one. Hillary is going to get TRUMPED!

1 posted on 02/20/2016 8:38:18 PM PST by TigerClaws
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To: TigerClaws

The Playbook had a much better chance of success had the racial pandering pages never seen the light of day

Whoever was responsible for those should be permanently banned from politics


2 posted on 02/20/2016 8:41:00 PM PST by A_Former_Democrat (If you're "offended" by "Merry Christmas" then you have much bigger issues)
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To: TigerClaws

If ever there was a monumental failure of the GOP consultant class, this is it.

The first consultant that met Jeb should have begged him not to run. After that it was a forgone disaster.


3 posted on 02/20/2016 8:43:54 PM PST by headstamp 2
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To: TigerClaws

I agree. Mr. Trump smashed the Clinton myth and defeated the Bush family. Prayers are answered. My person wish is for Kasich to be president, since has loyalty to the Constitution and a good heart.


4 posted on 02/20/2016 8:47:14 PM PST by Falconspeed ("Keep your fears to yourself, but share your courage with others." Robert Louis Stevenson (1850-94))
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To: TigerClaws

Spending like only a professional politician could do...


5 posted on 02/20/2016 8:47:49 PM PST by goodnesswins (Alinsky.....it's what's for dinner)
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To: TigerClaws

GOP establishment’s post-mortem on Jeb.

No one wanted him.


6 posted on 02/20/2016 8:47:54 PM PST by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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To: TigerClaws

“Most critically, the playbook...contained nothing about Donald Trump, who would spend the next excruciating year turning Bush into his personal patrician piñata.”

His personal patrician piñata, TOO FUNNY...and oh, so true.


7 posted on 02/20/2016 8:48:26 PM PST by BobL (Who cares? He's going to build a wall and stop this invasion.)
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To: headstamp 2

I’d say Mike Murphy is happy .. he failed miserably and yet made a ton of money off Jebbie ..he’s laughing all the way to the bank ...we owe Murphy a big thanks for his stellar work though


8 posted on 02/20/2016 8:48:35 PM PST by Neu Pragmatist (Will Cruz endorse Trump or Jeb? That is the question... Vote Trump)
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To: TigerClaws

” OH THE HUMANITY”.


9 posted on 02/20/2016 8:50:36 PM PST by WENDLE (Trump is not bought . He is no puppet.)
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To: TigerClaws

They had it all, except a candidate.


10 posted on 02/20/2016 8:50:56 PM PST by Free in Texas (Member of the Bitter Clingers Association.)
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To: headstamp 2
Barbara Bush had good instincts when she said that we don't need another Bush prior to his 2016 candidacy.

"I think it's a great country. There are a lot of great families, and it's not just four families or whatever. There are other people out there that are very qualified and we've had enough Bushes," she said.

Donors and consultants would have been wise to listen, although the type of people that donated to Jeb are now out of pocket, so there's that...

11 posted on 02/20/2016 8:51:23 PM PST by Textide (Lord, grant that I may always be right, for thou knowest I am hard to turn. ~ Scotch-Irish prayer)
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To: TigerClaws

“The entire premise of Bush’s candidacy, these insiders tell POLITICO, was an epic misread of a GOP base hostile to any establishment candidate, especially one with his baggage-weighted last name.”

They STILL don’t get it. His name actually didn’t hurt him, but his AMNESTY STANCE absolutely killed him.

It’s ASTOUNDING to think they STILL have not figured this out.


12 posted on 02/20/2016 8:51:56 PM PST by BobL (Who cares? He's going to build a wall and stop this invasion.)
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To: BobL

Jeb was out of touch.

His arrogant boast he didn’t need the base to win the nomination proved his undoing.

And he couldn’t even make it to the general election.

The Bush-Clinton matchup the media and Beltway pundits were salivating for won’t happen.


13 posted on 02/20/2016 8:52:36 PM PST by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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To: Falconspeed

Kasich??? He supports Common Core, expanded Medicare, loves the invasion of the US for its cheap labor, and starves local governments while the state sponges up money for deep-pocket donors. He’s really bad news.


14 posted on 02/20/2016 8:52:44 PM PST by grania
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To: goldstategop
GOP establishment’s post-mortem on Jeb.
No one wanted him.

It was the wrong time for Jeb. the voters are looking for a major shakeup in Washington.

15 posted on 02/20/2016 8:53:51 PM PST by oldbrowser (The republican party is the voters, not the politicians.)
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To: TigerClaws

Bush FAIL!
Hopefully Hillery fail


16 posted on 02/20/2016 8:56:06 PM PST by The Mayor (Honesty means never having to look over your shoulder.)
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To: The Mayor
We had enough of the Bush Family

Finally ding dong the witch is dead

17 posted on 02/20/2016 9:00:16 PM PST by scooby321
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To: AdmSmith; AnonymousConservative; Arthur Wildfire! March; Berosus; Bockscar; cardinal4; ColdOne; ...
The playbook, hatched by Sally Bradshaw, Mike Murphy and a handful of other Bush confidants in dozens of meetings during the first half of 2015 and described to POLITICO by some of Bush's closest and most influential supporters, appealed to the Bush family penchant for shock-and-awe strategy.
Schoch and Awwwww.

18 posted on 02/20/2016 9:00:34 PM PST by SunkenCiv (Here's to the day the forensics people scrape what's left of Putin off the ceiling of his limo.)
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To: TigerClaws

Dear Jeb!

We want a refund. The product was defective.

Signed,

Your Suckers


19 posted on 02/20/2016 9:04:42 PM PST by bigbob ("Victorious warriors win first and then go to war" Sun Tzu.)
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To: TigerClaws

HaHaHaHa....When Politico says it, it must be true. HaHa..Nonsense. Politico is just jummping on the bandwagon, they hate anything Republican, ANYTHING.


20 posted on 02/20/2016 9:05:14 PM PST by Fungi
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