When Target, Inc. attempted to spread good will in the San Francisco Bay area—a market it was entering—the department store chain encountered resentment of its efforts to refurbish a public school library—from the librarian. target remodel library “I want my son to come home from school telling me what he has learned about whales or poems or the water cycle, not about Target’s mascot Bullseye or where we should shop,” school librarian Rachel Cloues writes in the summer issue of the magazine Rethinking Schools. While many parents might sympathize with this sentiment, it should be noted that it comes only...