What the Republicans did, cleverly, was to establish effective "memes" in the minds of the public and the pundits... Bush became the "winner" of a dead heat, in the midst of an incomplete recount, when a premature victory was declared on her own unnecessary deadline by his Florida campaign co-chairwoman, who also held the crucial post of secretary of state... [I]t was clearly a shameless ploy to slam the door before the election escaped. A meme was born. The other effective GOP meme was the mantra, "we counted, and counted again, and then a third time." These words were chanted...