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Sofa-Friendly iPad Reading Could Eat Into Primetime TV's User Attention
Fast Company website ^ | January 13, 2011 | Kit Eaton

Posted on 01/14/2011 5:53:42 PM PST by RayChuang88

The iPad is changing how folks read stuff online--no surprise if you think how different a gizmo it is to a PC. But a new study shows it's moving online reading into primetime TV hours, which is big news. Is evening reading coming back, just in a digital style?

The study comes from internal data acquired by ReadItLater, a web service that lets users bookmark web content for perusal at a different time. Though you may think this slightly colors the dataset, the way this service works gives the company unique access to time-coded data on how iPad users (and traditional computer users) read content online.

(Excerpt) Read more at fastcompany.com ...


TOPICS: Books/Literature; Computers/Internet; Music/Entertainment; TV/Movies
KEYWORDS: ade2fhil2mo2r3st3u; computers; ilovebillgates; ipad; iwanthim; iwanthimbad; microsoftfanboys; pages; television
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What I find very interesting is that the iPad--a superb media consumption device--is beginning to affect prime time TV viewing. Why just watch some people call the "idiot box" when you can read web sites, magazines, newspapers and even books on the device?

With the rumored 2G iPad with its improved display and better multimedia capabilities coming possibly in April 2011, this trend could REALLY accelerate. I'm definitely in the market for the 2G iPad, especially with the much large display it becomes a lot more useful as a media consumption device than the iPod touch I have now.

1 posted on 01/14/2011 5:53:49 PM PST by RayChuang88
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To: RayChuang88

This will anger the TV gods.


2 posted on 01/14/2011 5:56:13 PM PST by the invisib1e hand
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To: RayChuang88

What are these rumored impovements in the ipod 2 - better multimedia capabilities? Are they going to put Flash 10.1 on it. The Android 2.2 has Flash 10.1, and it works well. Are there other formats the ipod can’t currently play? Presumably the new ipod will have hdmi out so the ipod can be connected with the big tv. Many androids costing around $250 have the hdmi out currently with the ability to play all sorts of movie formats over to the tv.


3 posted on 01/14/2011 6:02:43 PM PST by truthfreedom
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To: RayChuang88

Some day we will be able to sit back and turn on PJTV or Free Republic TV or whatever else straight from the web.


4 posted on 01/14/2011 6:09:32 PM PST by GeronL (How DARE you have an opinion!!)
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To: RayChuang88

I sit on my sofa every night with my iPad on my lap and the tv on, am doing so now. I watch very little tv anymore even though it is on.


5 posted on 01/14/2011 6:16:43 PM PST by sheana
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To: RayChuang88

I just got a Kindle as a Christmas gift and yes, it will eat into what little prime time I watch, especially since I can watch most of “my” shows within the week online.

If I read a review for a book and it sounds good, or want blogs delivered to my pc, all I have to do is go to amazon and request/purchase it. It takes less than 30 seconds for a book to be delivered to my Kindle. On a night like tonight, I might have caught part of 20/20, but I just bought the book club book and will start tonight instead of stopping by the bookstore on the way home from church on Sunday.


6 posted on 01/14/2011 6:17:51 PM PST by PrincessB (Drill Baby Drill.)
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To: PrincessB

Of course, this only happened with the ipad. ;) Hasn’t been happening steadily over the past 10 years.


7 posted on 01/14/2011 6:25:00 PM PST by BenKenobi
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To: truthfreedom
Are they going to put Flash 10.1 on it. The Android 2.2 has Flash 10.1, and it works well. Are there other formats the ipod can’t currently play? Presumably the new ipod will have hdmi out so the ipod can be connected with the big tv.

There is NO WAY that Flash will be part of the iPad. The iPad doesn't handle Java, I believe. There are 30-pin dongles already to hook up the iPad/iPod Touch to a big screen.
8 posted on 01/14/2011 6:26:45 PM PST by Dr. Sivana (There is no salvation in politics.)
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To: sheana

Actually, I’m already doing something similar with my little 4G iPod touch—I can get the latest news from FoxNews.com and CNN.com’s websites designed for mobile users.


9 posted on 01/14/2011 6:27:50 PM PST by RayChuang88 (FairTax: America's economic cure)
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To: RayChuang88

Yeah before I got the iPad I used my iPhone.


10 posted on 01/14/2011 6:34:29 PM PST by sheana
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To: RayChuang88

My dad would never touch a computer. Got him an iPad for christmas and he is having a ball with it.


11 posted on 01/14/2011 7:34:31 PM PST by isthisnickcool (Sharia? No thanks.)
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To: Dr. Sivana

I don’t have any of these gadgets, but it’s looking like the functionality of these Android devices is getting to the point that I want one. I think I probably would prefer a sub $200 device that’s pretty much a full computer - full internet with flash, that I could fit in a jacket / sweatshirt pocket. These iphones ipads have always been cool but they’ve always lacked the functionality. The Motorola Xoom won some best in show award at CES. I’m sure that the Xoom would meet my needs, but, since I really don’t need one, I’ll wait till theres a generic one with the same functionality for $200.

I really don’t like Apples attitude toward Flash, and their attitude about a lot of things. Is that a 3rd party cord, does this have hdmi?


12 posted on 01/14/2011 7:54:14 PM PST by truthfreedom
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To: Swordmaker

ping.


13 posted on 01/14/2011 8:47:36 PM PST by conservatism_IS_compassion (DRAFT PALIN)
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To: RayChuang88

You can read books on the iPad but it sucks after a while as eye strain kicks in. The Kindle is much better for reading books.

The iPad is good for multiple uses and I am seriously thinking of getting one and I am definitely not an Apple fanboy.


14 posted on 01/14/2011 9:14:58 PM PST by packrat35 (America is rapidly becoming a police state that East Germany could be proud of!)
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To: PrincessB

My wife is a major book reader and I tried to convince her to get a Kindle for past 2 years. Got her one for Christmas and she is already hooked on it.

She went out and got the case herself and loves being able to have books delivered in 30 seconds or less, along with having 15 books on it already and available to read at will.


15 posted on 01/14/2011 9:19:05 PM PST by packrat35 (America is rapidly becoming a police state that East Germany could be proud of!)
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To: NautiNurse; Nick Danger

iPad ping


16 posted on 01/14/2011 9:34:30 PM PST by nutmeg (The 111th Congress: Worst. Congress. Ever.)
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To: packrat35
You can read books on the iPad but it sucks after a while as eye strain kicks in. The Kindle is much better for reading books.

With the rumors that the 2G iPad will get a higher-resolution display (either 1280x768 or 1280x960), that means the text will be much easier to read since with higher resolution you can better use font anti-aliasing effects to make them look better, similar to the ClearType font display technology Microsoft used since Windows XP. I've seen how this anti-aliasing technology works with the Barnes & Noble Color Nook reader and the results are amazing: incredibly clear typefaces on a color LCD screen.

17 posted on 01/15/2011 4:15:56 AM PST by RayChuang88 (FairTax: America's economic cure)
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To: PrincessB

I bought my wife a kindle reader for Christmas. I am on my third Vince Flynn Novel as we speak. Ant Vince Flynn readers out there??


18 posted on 01/15/2011 4:45:07 AM PST by Dave278 (Keep your change I will keep my freedom!!)
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To: RayChuang88; ~Kim4VRWC's~; 1234; 50mm; Abundy; Action-America; acoulterfan; AFreeBird; Airwinger; ..
Oh, the HORROR! The iPad is threatening to restore literacy at the expense of Television! PING!

Please! No Flame Wars!
Discuss technical issues, software, and hardware.
Don't attack people!

Don't respond to the Anti-Apple Thread Trolls!
PLEASE! IGNORE THEM!!!


Apple iPad Ping!

If you want on or off the Mac Ping List, Freepmail me.

19 posted on 01/15/2011 9:01:47 AM PST by Swordmaker (This tag line is a Microsoft product "insult" free zone.)
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To: Swordmaker
The iPad is threatening to restore literacy at the expense of Television!

I'm not as sanguine unless Apple increases the screen resolution of the touchscreen on the iPad to 1280x768 or 1280x960 so on-screen fonts can be rendered more cleanly for a better long-term reading experience. I've seen the Barnes & Noble Color Nook and the font quality on the color screen is just phenomenal.

20 posted on 01/15/2011 11:00:17 AM PST by RayChuang88 (FairTax: America's economic cure)
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