The True Face of the North Face [Clothing line]

https://www.newsweek.com ^ | BY LEE HABEEB | 3/16/21 AT 6:03 PM EDT

[Red Badger]

It started with a nice gesture. Adam Anderson, the CEO of Innovex Downhole Solutions, wanted to buy his employees a Christmas gift. So he ordered 400 North Face jackets and asked that their corporate logo be included.

Then came the bad news. The North Face company would sell Innovex the jackets but wouldn't include the energy company's logo. The reason? Innovex was an oil and gas company, and it would be a bad thing for North Face's public image to associate itself with the industry.

Not happy with that answer, Anderson struck back with some public relations of his own. It turns out the vast majority of North Face's apparel—its hoodies, snow pants, coats and many other items in its product line, like backpacks and tents—are made with polyester, polyurethane and nylon, all of which come from petroleum. Even its fancy fleece jackets are made of polyester.

"The irony in this statement is that your jackets are made from oil and gas products the hardworking men and women of our industry produce," Anderson noted in a letter he sent to Steve Rendle, CEO of VF Corp. (which includes the North Face brand), on LinkedIn. "I think this stance by your company is counter-productive virtue signaling, and I would appreciate you re-considering this stance."

Anderson wasn't finished. "We should be celebrating the benefits of what oil and gas do to enable the outdoors lifestyle your brands embrace," Anderson concluded. "Without Oil and Gas there would be no market for nor ability to create the products your company sells."

Anderson's letter went viral. The North Face PR team went underground. Their real-life dependency on oil wasn't part of their global branding efforts.

[21twelve]

I always get a kick out of the protestors massing around an oil rig as it is heading off to sea - all in their plastic kayaks!

[Red Badger]

I feel bad for the employees because I would assume most are not virtue signaling fidiots and just want to make a living making and selling a product.

They hire like minded people...................