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Heineken removes 'Lighter is Better' ad following online racial backlash
NBC "News" ^ | March 26, 2018 | by Chandelis R. Duster

Posted on 03/27/2018 9:11:04 AM PDT by Oldeconomybuyer

Heineken has removed a television ad following a wave of online criticism slamming the commercial as "terribly racist."

In a 30-second ad promoting the beer company’s "Lighter is Better" campaign for its light beer, a bartender slides a bottle of beer past several customers to reach a woman in the distance.

As several people online noticed, during the commercial the beer passes by customers who are darker-skinned while the woman who receives the beer in the end is noticeably fairer-skinned.

Heineken has removed the ad from TV and online rotation and acknowledged that it “missed the mark.”

“For decades, Heineken has developed diverse marketing that shows there’s more that unites us than divides us,” a spokesperson for Heineken said in an email to NBC News. “While we feel the ad is referencing our Heineken Light beer, we missed the mark, are taking the feedback to heart and will use this to influence future campaigns."

(Excerpt) Read more at nbcnews.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: beer; piss; racism; sjw; socialmedia
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To: Oldeconomybuyer
while the woman who receives the beer in the end is noticeably fairer-skinned.

She appears to be some kind of hispanic or asian. Apparantly not dark enough for the SJWs

21 posted on 03/27/2018 9:25:43 AM PDT by PGR88
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To: Road Warrior ‘04

In Atlanta (Brown Town), Negroes darker than a brown paper bag are excluded from elite Negro society. No one more racist. Everything is about color.


22 posted on 03/27/2018 9:26:46 AM PDT by bk1000 (I stand with Trump)
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To: Oldeconomybuyer

"...????..I thought all of the actors were all minorities...no?"

23 posted on 03/27/2018 9:27:05 AM PDT by Doogle (( USAF.68-73..8th TFW Ubon Thailand....never store a threat you should have eliminated)))
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To: Oldeconomybuyer; newgeezer

1John 1:5 This is the message which we have heard from Him and declare to you, that God is light and in Him is no darkness at all.


24 posted on 03/27/2018 9:28:23 AM PDT by DungeonMaster (...the light has come into the world, and men loved darkness rather than light...)
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To: Flick Lives

Chance the Rapper thinks its racist to say lighter is better about light beer. He says it is racist. Of course, everything is racist to a rapper.

Snow. Paper. Styrofoam. Aspirin.


25 posted on 03/27/2018 9:28:34 AM PDT by PSUGOP
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To: Oldeconomybuyer

Are there any sane places left in this world that I can escape to?


26 posted on 03/27/2018 9:28:39 AM PDT by aquila48
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To: DungeonMaster

Alright, try this instead....
Say It Loud, I’m Black And I’M Proud


27 posted on 03/27/2018 9:30:08 AM PDT by gathersnomoss
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To: TexasGator
And don't forget sheriff Bart
28 posted on 03/27/2018 9:30:16 AM PDT by Michael.SF. (California: drive illegally, you lose your license, here illegally, they give you one.)
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To: TexasGator
According to OJ and Tiger, lighter is better.

And don't forget Michael Jackson ...

29 posted on 03/27/2018 9:30:58 AM PDT by BlueLancer (Black Rifle Coffee - Freedom, guns, tits, bacon, and booze!)
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To: Oldeconomybuyer

You've got to be kidding!

How on earth do you market white chocolate today?

30 posted on 03/27/2018 9:31:12 AM PDT by BlessedBeGod (To restore all things in Christ~~Appeasing evil is cowardice~~Francis is temporary. Hell is forever.)
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To: Oldeconomybuyer

In almost any non-white society, the lightest skin sits at the top of the food chain.


31 posted on 03/27/2018 9:31:40 AM PDT by VietVet876
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To: BlessedBeGod
How on earth do you market white chocolate today?

Maybe they could use Eminem as a spokesperson.
32 posted on 03/27/2018 9:33:58 AM PDT by dfwgator
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To: Oldeconomybuyer

I guess blonde beers are racist too. That’s OK, I prefer dark beers.


33 posted on 03/27/2018 9:36:28 AM PDT by Defiant (I may be deplorable, but I'm not getting in that basket.)
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To: Oldeconomybuyer

I will heavily indulge this weekend in support if Heiny . .


34 posted on 03/27/2018 9:38:31 AM PDT by ßuddaßudd (>> M A G A << "What the hell kind of country is this if I can only hate a man if he's white?")
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To: Oldeconomybuyer

.... 'Lighter is Better'

use common sense , please

............

35 posted on 03/27/2018 9:39:55 AM PDT by Koracan
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To: Oldeconomybuyer

She’s Asian! When will that backlash start?


36 posted on 03/27/2018 9:42:04 AM PDT by windowdude
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To: Oldeconomybuyer
" "Lighter is Better" apparently so.....

Elected by Pamala Harris for Maryland governor.

37 posted on 03/27/2018 9:43:02 AM PDT by yoe
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To: windowdude

BTW< Heineken tastes like ass smells.


38 posted on 03/27/2018 9:44:13 AM PDT by windowdude
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To: All

I quess I’m not a racist since skin color never entered my mind when I read their slogan.


39 posted on 03/27/2018 9:45:43 AM PDT by JonPreston
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To: Oldeconomybuyer

“... For decades, Heineken has developed diverse marketing that shows there’s more that unites us than divides us,” a spokesperson for Heineken said in an email to NBC News ...

Heineken withdrew its sponsorship of the NYC & Boston Saint Patrick’s Day Parades after deciding they were not ‘inclusive’ because of the Irish Catholic Hibernians (who organized these parades) refusal to let homos march under assorted queer banners.

They had never banned fags from marching, they simply asked that they would not make it a politically based spectacle, thereby dishonoring the great Saint’s Feast Day.

Screw Heineken, and screw the gay priders!


40 posted on 03/27/2018 9:48:44 AM PDT by heterosupremacist (Resistance to tyrants is obedience to God. - (Thomas Jefferson)
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