Posted on 04/14/2023 2:24:23 PM PDT by SeekAndFind
After alienating "fratty" customers and hiring biological male Dylan Mulvaney to promote Bud Light, resulting in a $5 billion loss over the past few days, Anheuser-Busch CEO Brendan Whitworth is finally weighing in.
"As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew, We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere."
"We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," he continued. "My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage."
"I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others," Whitworth concluded. "Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation."
Meanwhile, no word from Bud Light Vice President of Marketing Alissa Heinerscheid over her decision to destroy the brand.
Alissa Heinerscheid, Bud Light’s VP of Marketing, doubles down on her extreme woke strategy to promote the “declining” American beer brand to “young people”, while smearing her former customers as “fratty and out of touch”.
How’s that working out for you, lady? @budlight pic.twitter.com/zNYKbMnZnu— Old Row (@OldRowOfficial) April 9, 2023
Where does this global company get off with waving the American flag to paper over this massive marketing mistake & loss of equity value? I can’t imagine a better way to be seen as the douchebag of the century.
huge clydesdale road apple
Yuengling Beer owned by patriotic Americans
What a profile in courage
They should do a commercial with the Clydesdales wearing tutus.
A-B spends a crap ton of money buying shelf space in the big retailer stores. They literally pay to keep the competition off the shelf.
Go into Publix, Kroger et al. You ever wonder why there is 15 feet of A-B and 2 feet of anything else? Anyone in the industry knows that A-B pays a premium for redundant shelf space in order to deny others that space.
Most, if not all, suppliers pay the stores to get shelf space. But A-B is the 600 pound gorilla in the beer section.
Check out the photos of Dylan in this Fox News report.
Dylan is suffering from shaving pimples.
No apology, no firing = not one F*ck for the customers.
i.e tone deaf
I guess American needs to shout a little louder.
A statement that makes no statement about the central issue.
I was in Walmart, they had a huge middle of the aisle display of Bud/Bud Light for $19.95/30 pack. That sounds like a significant mark down. There wasn’t a dent in the pile.
PS It was near ASU.
The CEO is trying to wrap himself in the flag.
Clown.
How to apologize, without apologizing.
It’s what they do.
Still no Anhauser-Busch in our home.
Replace the Clydesdales with pink little ponies. Maybe use the big horses to pull gay wagons in gay pride week parades? If you go Gay—Go all the way!
So he basically said nothing about it. Wow.
Now the world knows how popular the gay, lesbian, and tranny movement REALLY is.
Maybe their next commercial can feature that Biden administration official who likes to steal suitcases full of women's clothing at airports.
Oh come on Bud. Just $5 Billion. You can lose more than Biden if you just tried a bit more.
Money talks. Alissa Heinerscheid will be gone by the end of May.
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