Beer To Be Sold In Dead Animals 110-proof beer [comes in taxidermied rodent cozy]

Telegraph.co.uk ^ | 12:51PM BST 22 Jul 2010 | Telegraph staff

[fight_truth_decay]

The stunt has been condemned by animal rights groups as "cheap marketing tactics".

Twelve bottles of The End Of History ale have been made and placed inside seven dead stoats, four squirrels and one hare

And at 55 per cent volume, its makers claim it is the world's strongest beer.

A taxidermist in Doncaster worked on the animals, which were not killed for bottling the new drink, with some having been killed on the roads.

Outfits featured on some of the animals include a kilt and a top hat.

BrewDog, of Fraserburgh, Aberdeenshire, created the ale, which is stronger than whisky and vodka.

The brewer recommend the beer should be served in a shot or whisky glass ''to be enjoyed like a fine whisky''.

A £500 a bottle super-strong ale is to be sold
inside the bodies of dead animals.
Photo: Universal News And Sport

The firm's co-founder James Watt said: ''In true BrewDog fashion, we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits.

''This is the beer to end all beers. It's an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer, one stuffed animal at a time.

[fight_truth_decay]

"I can think of no grander way to celebrate these animals than for them to be cherished by the lucky owners. .....The animals used to bottle The End Of History all died of natural causes - better to be celebrated and valued than left to rot."-- Co-founder James Watt of BrewDog

File under Great Gift Ideas.

There should be a beer or ale aptly to celebrate our ever-popular
Politicians in Washington or Notable Media Pundits.
This could be a real job creator!

FReepers test your own "cheap marketing tactics" here.

[Psycho_Bunny]

Wow. That’s not at all creepy.

[sionnsar]

Outfits featured on some of the animals include a kilt

Outrage!

Pipes and Drums of FreeRepublic ping!

This is an ultra-low-volume ping list (typically weeks to months between pings, for matters related to Highland bagpipes and Scotland).
FReepmail sionnsar if you want on or off this list.

Going to the Games? Organize a Clan FReeper get-together!

[JRandomFreeper]

Now you know what to get me for my birthday. ;)

/johnny

[bigbob]

This could be perfect for the next Obama Beer Summit:

RAT BEER!

[dynachrome]

Even tho’ you are out fishing, check this out when you get back. LOL

[DBrow]

“Using shock tactics to get attention is terribly out of date, especially when this involves exploiting or degrading animals. “

Sort of like PETA degrading women using the shock value of models nude in public?

Fascinating process to get to 55% EtOH. It’s still beer if it’s not distilled.

[tacticalogic]

Wow. That’s not at all creepy.

Could be worse. They could've put the squirrel on the other way.

[fight_truth_decay]

Oh Oh.. I knew someone would be offended, but I never guessed it would be for.... the "wearing of the kilt"~~

[SunkenCiv]

If they could fit dinner and some action in there, Scotland would have it made.

[fight_truth_decay]

..didn't Glenn Beck mention something about Root Beer?

[Ezekiel]

Condensation ping.

[RichInOC]

I’m looking forward to when they do one with a gerbil and call it “ARMAGEDDON!!!” Ale.

[Tainan]

thirsty?

[aculeus]

Weird!

[mikrofon]

Twelve bottles of The End Of History ale have been made and placed inside seven dead stoats

a/k/a Stoat Stout

[cameraeye]

Collector bottles? I'll have the Platypus collector stein. It's amazing what a man can come up with. Really you must admit, it is a great marketing idea.

[shibumi]

Hmmmmm.....

This gives me an idea for those BlogPimp pelts and carcasses we've got lying around.

(Don't ping Salamander, she's very sensitive about dead critters. Seriously.)

[Beowulf9]

From the guys who brought you Haggis...

why not use a pink elephant?

[Washi]

The way I understand it: Beer can't get to more than about 10% alcohol just by fermentation, because all of the available sugars are consumed by the alcohol producing yeast, and they die.

Wine can't get to more than about 20% alcohol just by fermentation because the yeast produce so much alcohol trying to process all of the sugars that they poison themselves to death.

So to be 55% alcohol, this stuff must be distilled or something. Can it still be called ale?