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Beer To Be Sold In Dead Animals 110-proof beer [comes in taxidermied rodent cozy]
Telegraph.co.uk ^ | 12:51PM BST 22 Jul 2010 | Telegraph staff

Posted on 07/22/2010 5:45:33 PM PDT by fight_truth_decay

The stunt has been condemned by animal rights groups as "cheap marketing tactics".

Twelve bottles of The End Of History ale have been made and placed inside seven dead stoats, four squirrels and one hare

And at 55 per cent volume, its makers claim it is the world's strongest beer.

A taxidermist in Doncaster worked on the animals, which were not killed for bottling the new drink, with some having been killed on the roads.

Outfits featured on some of the animals include a kilt and a top hat.

BrewDog, of Fraserburgh, Aberdeenshire, created the ale, which is stronger than whisky and vodka.

The brewer recommend the beer should be served in a shot or whisky glass ''to be enjoyed like a fine whisky''.

A £500 a bottle super-strong ale is to be sold
inside the bodies of dead animals.
Photo: Universal News And Sport

The firm's co-founder James Watt said: ''In true BrewDog fashion, we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits.

''This is the beer to end all beers. It's an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer, one stuffed animal at a time.

(Excerpt) Read more at telegraph.co.uk ...


TOPICS: Business/Economy; Chit/Chat; Food; Pets/Animals; Society
KEYWORDS: animalrights; beer; brewdog; current; deadanimals; napl
"I can think of no grander way to celebrate these animals than for them to be cherished by the lucky owners. .....The animals used to bottle The End Of History all died of natural causes - better to be celebrated and valued than left to rot."-- Co-founder James Watt of BrewDog

File under Great Gift Ideas.

There should be a beer or ale aptly to celebrate our ever-popular
Politicians in Washington or Notable Media Pundits.
This could be a real job creator!

FReepers test your own "cheap marketing tactics" here.

1 posted on 07/22/2010 5:45:35 PM PDT by fight_truth_decay
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To: fight_truth_decay

Wow. That’s not at all creepy.


2 posted on 07/22/2010 5:47:59 PM PDT by Psycho_Bunny (Hail To The Fail-In-Chief)
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To: Tainan; mstar; Twotone; Knitting A Conundrum; ThanhPhero; Julia H.; DuncanWaring; snuffy smiff; ...
Outfits featured on some of the animals include a kilt

Outrage!

Photobucket - Video and Image Hosting
Pipes and Drums of FreeRepublic ping!

This is an ultra-low-volume ping list (typically weeks to months between pings, for matters related to Highland bagpipes and Scotland).
FReepmail sionnsar if you want on or off this list.

Going to the Games? Organize a Clan FReeper get-together!

3 posted on 07/22/2010 5:50:36 PM PDT by sionnsar (IranAzadi|5yst3m 0wn3d-it's N0t Y0ur5:SONY|TV--it's NOT news you can trust)
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To: Psycho_Bunny
Now you know what to get me for my birthday. ;)

/johnny

4 posted on 07/22/2010 5:52:11 PM PDT by JRandomFreeper (Gone Galt)
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To: fight_truth_decay

This could be perfect for the next Obama Beer Summit:

RAT BEER!


5 posted on 07/22/2010 5:52:16 PM PDT by bigbob
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To: GOP_Raider

Even tho’ you are out fishing, check this out when you get back. LOL


6 posted on 07/22/2010 5:53:26 PM PDT by dynachrome (Barack Hussein Obama yunikku khinaaziir!)
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To: fight_truth_decay

“Using shock tactics to get attention is terribly out of date, especially when this involves exploiting or degrading animals. “

Sort of like PETA degrading women using the shock value of models nude in public?

Fascinating process to get to 55% EtOH. It’s still beer if it’s not distilled.


7 posted on 07/22/2010 5:54:17 PM PDT by DBrow
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To: Psycho_Bunny
Wow. That’s not at all creepy.

Could be worse. They could've put the squirrel on the other way.

8 posted on 07/22/2010 5:54:58 PM PDT by tacticalogic ("Oh bother!" said Pooh, as he chambered his last round.)
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To: sionnsar
Oh Oh.. I knew someone would be offended, but I never guessed it would be for.... the "wearing of the kilt"~~
9 posted on 07/22/2010 5:56:05 PM PDT by fight_truth_decay
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To: sionnsar

If they could fit dinner and some action in there, Scotland would have it made.


10 posted on 07/22/2010 6:00:33 PM PDT by SunkenCiv ("Fools learn from experience. I prefer to learn from the experience of others." -- Otto von Bismarck)
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To: bigbob
..didn't Glenn Beck mention something about Root Beer?


11 posted on 07/22/2010 6:02:47 PM PDT by fight_truth_decay
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To: fight_truth_decay; Slings and Arrows; null and void; dead; aculeus; martin_fierro; ...

Condensation ping.


12 posted on 07/22/2010 6:10:12 PM PDT by Ezekiel (The Obama-nation began with the Inauguration of Desolation.)
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To: fight_truth_decay

I’m looking forward to when they do one with a gerbil and call it “ARMAGEDDON!!!” Ale.


13 posted on 07/22/2010 6:17:57 PM PDT by RichInOC (No! BAD Rich! (What'd I say?))
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To: Stoat

thirsty?


14 posted on 07/22/2010 6:41:45 PM PDT by Tainan (Cogito, ergo conservatus)
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To: Ezekiel

Weird!


15 posted on 07/22/2010 6:52:37 PM PDT by aculeus
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To: Ezekiel
Twelve bottles of The End Of History ale have been made and placed inside seven dead stoats

a/k/a Stoat Stout

16 posted on 07/22/2010 6:57:13 PM PDT by mikrofon (End of the Road[kill] Ale)
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To: aculeus
Collector bottles? I'll have the Platypus collector stein. It's amazing what a man can come up with. Really you must admit, it is a great marketing idea.
17 posted on 07/22/2010 7:16:21 PM PDT by cameraeye (A happy kufir!)
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To: humblegunner; Eaker; Allegra; 50mm; TheOldLady; Larry Lucido
Hmmmmm.....

This gives me an idea for those BlogPimp pelts and carcasses we've got lying around.

(Don't ping Salamander, she's very sensitive about dead critters. Seriously.)
18 posted on 07/22/2010 7:52:24 PM PDT by shibumi (Pablo, wily, clever and detractive as all get out!)
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To: fight_truth_decay

From the guys who brought you Haggis...

why not use a pink elephant?


19 posted on 07/22/2010 8:01:17 PM PDT by Beowulf9
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To: fight_truth_decay
The way I understand it: Beer can't get to more than about 10% alcohol just by fermentation, because all of the available sugars are consumed by the alcohol producing yeast, and they die.

Wine can't get to more than about 20% alcohol just by fermentation because the yeast produce so much alcohol trying to process all of the sugars that they poison themselves to death.

So to be 55% alcohol, this stuff must be distilled or something. Can it still be called ale?

20 posted on 07/22/2010 8:37:19 PM PDT by Washi
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To: fight_truth_decay

Huckabeer.


21 posted on 07/22/2010 8:50:49 PM PDT by Gator113 (God save the Republic.....)
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To: Ezekiel; MeekOneGOP; Conspiracy Guy; DocRock; King Prout; Darksheare; OSHA; martin_fierro; ...
Oooooo-kay.


22 posted on 07/22/2010 11:52:05 PM PDT by Slings and Arrows (You can't have IngSoc without an Emmanuel Goldstein.)
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To: Beowulf9

Pink elephants are hard to come by these days, though they’ve not always been endangered. ;o)


23 posted on 07/22/2010 11:55:27 PM PDT by dixiechick2000 (Remember November...I can see it from my house!)
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To: Slings and Arrows

One word........ick.


24 posted on 07/22/2010 11:56:03 PM PDT by dixiechick2000 (Remember November...I can see it from my house!)
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To: dixiechick2000

I don’t really get this one myself.


25 posted on 07/23/2010 12:10:24 AM PDT by Slings and Arrows (You can't have IngSoc without an Emmanuel Goldstein.)
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To: Slings and Arrows

You don’t? Thank goodness it’s not just me! lol


26 posted on 07/23/2010 12:14:03 AM PDT by dixiechick2000 (Remember November...I can see it from my house!)
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To: dixiechick2000
Smiley - Confused
27 posted on 07/23/2010 12:24:13 AM PDT by Slings and Arrows (You can't have IngSoc without an Emmanuel Goldstein.)
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To: Stoat

“You’re not gonna believe this” ping.


28 posted on 07/23/2010 12:36:00 AM PDT by Fire_on_High (Stupid should hurt.)
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To: Slings and Arrows

Great! Now I can free up all that space in the freezer that is presently being taken up with beer steins and pint glasses.


29 posted on 07/23/2010 3:17:46 AM PDT by TheOldLady (Milk carton: Picture of my tagline.)
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To: TheOldLady

L’chaim!


30 posted on 07/23/2010 3:23:41 AM PDT by Slings and Arrows (You can't have IngSoc without an Emmanuel Goldstein.)
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To: shibumi

You can just ping Salamader, and it’ll all be all right.


31 posted on 07/23/2010 3:34:03 AM PDT by TheOldLady (Milk carton: Picture of my tagline.)
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To: fight_truth_decay
"The firm's co-founder James Watt said: ''In true BrewDog fashion, we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits."

That's called "being decadent," James, you nut bucket.

32 posted on 07/23/2010 3:38:01 AM PDT by TheOldLady (Milk carton: Picture of my tagline.)
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To: cameraeye
Really you must admit, it is a great marketing idea.

Riiiiiiiight.

It will make a great Mad Men episode ... in season 100.

33 posted on 07/23/2010 4:30:37 AM PDT by aculeus
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To: Slings and Arrows; Revolting cat!; JoeProBono; Daffynition; Lucky9teen
Can I get my Tecate in a frog?


34 posted on 07/23/2010 7:14:28 AM PDT by a fool in paradise (I wish our president loved the US military as much as he loves Paul McCartney.)
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To: Slings and Arrows; Revolting cat!; JoeProBono; Daffynition; Lucky9teen
Can I get my Lone Star in a 'dillo?


35 posted on 07/23/2010 7:15:09 AM PDT by a fool in paradise (I wish our president loved the US military as much as he loves Paul McCartney.)
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To: DBrow
Sort of like PETA degrading women using the shock value of models nude in public?

Or putting up billboards alleging that Rudy Giuliani got prostate cancer from eating meat?

36 posted on 07/23/2010 7:50:40 AM PDT by Mr. Silverback (Anyone who says we need illegals to do the jobs Americans won't do has never watched "Dirty Jobs.")
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To: fight_truth_decay

37 posted on 07/23/2010 7:52:46 AM PDT by Joe 6-pack (Que me amat, amet et canem meum)
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To: fight_truth_decay

So which recycle bin do they go in?


38 posted on 07/23/2010 7:57:09 AM PDT by dbwz (DISSENT IS PATRIOTIC)
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To: tacticalogic; Gator113

You two have to fight it out for post of the thread. Keep it clean, no clinching.


39 posted on 07/23/2010 8:04:38 AM PDT by Mr. Silverback (Anyone who says we need illegals to do the jobs Americans won't do has never watched "Dirty Jobs.")
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To: Mr. Silverback

LOL...

Cheers to all....


40 posted on 07/23/2010 8:50:15 AM PDT by Gator113 (God save the Republic.....)
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To: a fool in paradise

You’ve had enough.


41 posted on 07/23/2010 10:28:46 AM PDT by Slings and Arrows (You can't have IngSoc without an Emmanuel Goldstein.)
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To: a fool in paradise

42 posted on 07/23/2010 4:14:39 PM PDT by Daffynition (There is no other cheese.)
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To: Stoat
We have *...seven dead stoats* .... looking for a stoatenbrau ....


43 posted on 07/23/2010 4:18:28 PM PDT by Daffynition (There is no other cheese.)
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To: fight_truth_decay; sionnsar

Bringing new meaning to the term “skunk beer”.


44 posted on 07/23/2010 5:34:06 PM PDT by Born Conservative ("I'm a fan of disruptors" - Nancy Pelosi)
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To: dbwz

the compost pile


45 posted on 07/23/2010 6:00:28 PM PDT by fight_truth_decay
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To: Daffynition

Is there a larger version with stuffed bulldogs and hounds?


46 posted on 07/26/2010 1:54:53 PM PDT by a fool in paradise (I wish our president loved the US military as much as he loves Paul McCartney.)
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To: a fool in paradise

47 posted on 07/27/2010 5:17:50 AM PDT by Daffynition (There is no other cheese.)
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