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Ex-Limbaugh sponsor says dropping show during Fluke controversy hurt company (carbonite)
Washington Examiner ^

Posted on 08/14/2012 3:43:00 PM PDT by spankalib

On August 1 Carbonite released its 2d Quarter 2012 results, the first full quarter after dropping Limbaugh in March. The results shocked Wall Street, as Carbonite did not meet its growth targets, causing multiple analysts to drop the target price. The stock dropped 15% in a day.

(Excerpt) Read more at washingtonexaminer.com ...


TOPICS: Business/Economy; Miscellaneous; Society
KEYWORDS: ads; carbonite; chiksaretasty; eib; fluke; limbaugh; rush; rushlimbaugh; sandrafluke; slut; talkradio; waronrush
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1 posted on 08/14/2012 3:43:12 PM PDT by spankalib
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To: spankalib

Psst! I predicted this.
Love it when I’m right...yeah, rare.
(I didn’t click Cheese, Moose, Sister lmao! because it felt gooey and smelly and wrong)


2 posted on 08/14/2012 3:46:23 PM PDT by spankalib (The downside of liberty is the need to tolerate those who despise it.)
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To: spankalib

HA ha!!!
3 posted on 08/14/2012 3:46:35 PM PDT by Chode (American Hedonist - *DTOM* -ww- NO Pity for the LAZY)
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To: spankalib
"Friend added that he was “not regretful of the decision. I think things would have been worse had we not done that.”

Sounds a lot like barrys "if we didn't eliminate 2 millions jobs, we would not have been able to create 2000".

4 posted on 08/14/2012 3:51:06 PM PDT by NoGrayZone (For evil to triumph it is only necessary for good men to do nothing.)
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To: spankalib

Dark days at carbonite.


5 posted on 08/14/2012 3:53:19 PM PDT by urbanpovertylawcenter (where the law and poverty collide in an urban setting and sparks fly)
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To: Chode

6 posted on 08/14/2012 3:55:13 PM PDT by F15Eagle (1 John 5:4-5, 4:15, 5:13; John 3:17-18, 6:69, 11:25, 14:6, 20:31; Rom10:8-11; 1 Tim 2:5; Titus 3:4-5)
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To: spankalib

Good. They deserved it.
(yes I am new but hey I’m here and I have opinions) :-)
Sandy


7 posted on 08/14/2012 3:57:29 PM PDT by Sandy Lester 2 (Yes I am new but I have opinions.....:-))
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To: spankalib
and the board of directors haven't issued this bird his walking papers because?
8 posted on 08/14/2012 4:00:02 PM PDT by jimsin
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To: Sandy Lester 2

Welcome, Sandy. Agreed. No tears for Carbonite.


9 posted on 08/14/2012 4:00:59 PM PDT by fatnotlazy
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To: Sandy Lester 2

Welcome, Sandy. Agreed. No tears for Carbonite.


10 posted on 08/14/2012 4:01:02 PM PDT by fatnotlazy
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To: Sandy Lester 2

Welcome to FR! It’s usually safe to have opinions on here.
:)
Just be yourself.

The free market speaks peeps!
Notice how it “shocked” Wall Street?
buncha dummies!


11 posted on 08/14/2012 4:01:54 PM PDT by spankalib (The downside of liberty is the need to tolerate those who despise it.)
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To: F15Eagle
pretty much...
12 posted on 08/14/2012 4:06:35 PM PDT by Chode (American Hedonist - *DTOM* -ww- NO Pity for the LAZY)
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To: jimsin

man that’s a beautiful picture!
Might become a meme!


13 posted on 08/14/2012 4:07:55 PM PDT by spankalib (The downside of liberty is the need to tolerate those who despise it.)
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To: Sandy Lester 2

Welcome, Sandy. Spot on!


14 posted on 08/14/2012 4:09:44 PM PDT by Huskrrrr
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To: Sandy Lester 2
Sure, opinions are great, but does Sandy Lester 1 know you're posting now? :^)
15 posted on 08/14/2012 4:11:52 PM PDT by Flycatcher (God speaks to us, through the supernal lightness of birds, in a special type of poetry.)
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To: spankalib

But, but, but, Carbonite has been sponsoring NPR ever since Carbonite and Rush parted ways. Does this mean the liberal elites are not the powerful economic force that productive Americans are? Who would have guessed?


16 posted on 08/14/2012 4:13:04 PM PDT by Pollster1 (Freedom is never more than one generation away from extinction. - Ronald Reagan)
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To: F15Eagle

I love your visuals.
Really, that one says it all.

Just voting with my pocketbook is all I’m doing.
Say!
How’s Chik fil A
doing these days?

I’m eating there at least once a week.
eat more chikn
lmao


17 posted on 08/14/2012 4:14:30 PM PDT by spankalib (The downside of liberty is the need to tolerate those who despise it.)
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To: Sandy Lester 2

ROFLMA.....

Sandy, Welcome to FreeRepublic. I’m laughing because that is the safest first post I have ever seen.

How’s the water?

Glad to have you.


18 posted on 08/14/2012 4:16:08 PM PDT by Tenacious 1 (The Click-&-Paste Media exists & works in Utopia, riding unicorns & sniffing pixy dust.)
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To: Pollster1

Npr + carbonite...
it’s radioactive right?

Ain’t touching that stuff.


19 posted on 08/14/2012 4:20:19 PM PDT by spankalib (The downside of liberty is the need to tolerate those who despise it.)
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To: spankalib

Carbonite?

Is this like Snapple?


20 posted on 08/14/2012 4:22:43 PM PDT by IbJensen (Since light travels faster than sound, some people appear bright until you hear them speak.)
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To: spankalib

If you read the article, Carbonite thinks it would of been worse if they stayed with Limbaugh. Then another guy says that Carbonite is lying. So basically, just believe what you want to believe.


21 posted on 08/14/2012 4:26:09 PM PDT by turn_to
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To: spankalib





"Oh no!! My atheism-driven attack failed miserably!!

Adam goes after a man carrying a cross just to point out that he is an atheist - on Good Friday

22 posted on 08/14/2012 4:27:33 PM PDT by F15Eagle (1 John 5:4-5, 4:15, 5:13; John 3:17-18, 6:69, 11:25, 14:6, 20:31; Rom10:8-11; 1 Tim 2:5; Titus 3:4-5)
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To: IbJensen

I’m not sure, but I think Snapple was bought out by another company and they wouldn’t advertise on Rush...hurt the snapple brand a lot..


23 posted on 08/14/2012 4:28:02 PM PDT by goat granny
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To: spankalib

Hope he also feels the sting of realizing he was duped by a liberal lie.


24 posted on 08/14/2012 4:32:46 PM PDT by Amagi (Chief Justice John Roberts is a traitorous weasel.)
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To: spankalib

Amazon S3 (which I use as the backend for Linux deja dup) http://aws.amazon.com/s3/ rocks and I’m backing up about 20 Gig a month for about 3 and a half bucks a month.

There’s something to be said for the deja dup approach

Déjà Dup is a simple backup tool. It hides the complexity of backing up the Right Way (encrypted, off-site, and regular) and uses duplicity as the backend.


25 posted on 08/14/2012 4:38:54 PM PDT by 2 Kool 2 Be 4-Gotten
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To: Sandy Lester 2

Welcome. Just so you know, newbies are required to make the coffee runs when asked.


26 posted on 08/14/2012 4:42:20 PM PDT by Raycpa
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To: IbJensen

yeah, I think it’s like snapple
lmao
where you feel that snap feeling inside?

Yeah. Like that.

Why we hafta fight so hard against stupid is bc there’s so many of them.
SHIELD WALL BROTHERS!


27 posted on 08/14/2012 4:43:34 PM PDT by spankalib (The downside of liberty is the need to tolerate those who despise it.)
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To: goat granny

We only bought it because it was a Limbaugh sponsor. When they bailed out, so did we.


28 posted on 08/14/2012 4:47:18 PM PDT by IbJensen (Since light travels faster than sound, some people appear bright until you hear them speak.)
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To: 2 Kool 2 Be 4-Gotten

wELCOME!
though, I understood nothing
of your post.
I think it was a wrong thread kindof thing, STILL
your skillz
are evident. FR truly is amazing.


29 posted on 08/14/2012 4:49:13 PM PDT by spankalib (The downside of liberty is the need to tolerate those who despise it.)
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To: spankalib
From the CEO:

... there was a lot of noise, I mean we had a huge spike in web traffic around that time just because of all the interest in the whole subject. And it took close to a month for that to sort of die down. And meanwhile our metrics were, we really couldn’t see what was going because there was so much noise around the website that we had no idea what the ultimate impact was going to be.


30 posted on 08/14/2012 4:53:33 PM PDT by VeniVidiVici (Congrats to Ted Kennedy! He's been sober for two years now!!)
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To: spankalib
1TB external hard drive, $55

Acronis auto-backup software...free after rebate

Telling Carbonite to shove it up their Obama....Priceless.

31 posted on 08/14/2012 4:55:29 PM PDT by RckyRaCoCo (I prefer liberty with danger to peace with slavery, IXNAY THE TSA!)
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To: spankalib
I saw this story the other day and started looking for a carbonite backup. So far backblaze looks good as a replacement.

The Carbonite CEO said it hurt more than he realized. Well, if Carbonite gives refunds, it's gonna hurt a little more when I cash in my nearly 2 years left on my subscription.

32 posted on 08/14/2012 5:00:38 PM PDT by scripter ("You don't have a soul. You are a soul. You have a body." - C.S. Lewis)
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To: spankalib

It was nuts on their FB page.
There were a few of us there advising they ignore the complainers.
If they’d have shut down the FB page and rode it out,
they would soon have realized that the storm was naught but a tempest in a teapot.

No sympathy for them.


33 posted on 08/14/2012 5:01:48 PM PDT by kanawa
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To: goat granny
I’m not sure, but I think Snapple was bought out by another company and they wouldn’t advertise on Rush...hurt the snapple brand a lot..

Snapple was purchased by Quaker Oats in December 1994 in an acquisition termed "one of the worst flops in corporate merger history."

Soon after doing so, Quaker changed the manufacturing process in ways that made Snapple (which I loved dearly) indistinguishable from weak Kool-Aid. The per-bottle price was not decreased, even though what used to be obviously tea (even had bits of tea leaves floating around in it sometimes) to something that was obviously colored water with a little bit of flavor thrown in.

I and numerous others stopped drinking the stuff within a week or two of the change. Within a couple of quarters the moans and groans from Quaker were audible all over the country. It was kind of satisfying really, although a cold bottle of the old Raspberry Snapple would have been a lot more satisfying.

I don't know when they dropped Rush as an advertiser, but I think it was round about that time.

Quaker dumped Snapple in 1997, 27 months after buying them. In so doing, they burned up $1.4 billion of their shareholder's money.

34 posted on 08/14/2012 5:02:15 PM PDT by Steely Tom (If the Constitution can be a living document, I guess a corporation can be a person.)
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To: spankalib

If I was on the Board of this publicly traded company, that CEO would be fired, like, yesterday.
No “golden parachute” - - just a kick in the ass.


35 posted on 08/14/2012 5:10:45 PM PDT by Lancey Howard
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To: kanawa

No sympathy
for willful stupidity.
In my heart
that’s ok for now with my redeemer and I.

I mean, I forgive them and all, even they do not know, bc i figure that’s what HE would want me to do...
just now, and I have an eternity to learn this better, it’s not some final word and all, but for now?
Best I can do with his help.
Good better best
NEVER let it rest.
Till the good is better,
and
the better’s best, what i say!


36 posted on 08/14/2012 5:16:37 PM PDT by spankalib (The downside of liberty is the need to tolerate those who despise it.)
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To: spankalib

Good screw carbonite for making a bad business decision based on fleeting emotion. Let them endure the consequences.


37 posted on 08/14/2012 5:18:09 PM PDT by Secret Agent Man (I can neither confirm or deny that; even if I could, I couldn't - it's classified.)
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To: Lancey Howard

Yesterday will come on, in too many morrows for our satisfaction brother, since they ain’t that smart.
I take comfort in our truth.
Truth is that which does not change.
However slow it appears, it will out. I have faith in that, though it pains me so greatly right now in this physical sheath that I carry.


38 posted on 08/14/2012 5:27:40 PM PDT by spankalib (The downside of liberty is the need to tolerate those who despise it.)
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To: F15Eagle
My Body, My Choice, Your Money.

Hi: I'm a rich college slut that can't keep my legs closed for more that three hours at a time. Therefore, I demand that you tax payers pay for all the condoms that I need so that I may continue being a slut.

After all, being the slut I am, and speaking for all the other sluts out there, WE should be protected by the ADA act. Being a slut is not easy. It requires hard work. Thus it is a health issue needing enforcement under 0pansyCARE. If you disagree with me, or the 0pansySlutsForTheUSA, then you are a racist, hate 0pansy, and are nothing more than those, clinging to your guns and religion haters of society.

Long live the sluts. Oh yeah, sluts like me also like abortions too. WooHOO, 0bammy is great. Long live 0bammy. (this sentence was s/)

Redshawk: This could be true. 0pansy wants it true.

39 posted on 08/14/2012 5:29:10 PM PDT by redshawk (0pansy is a Liar and Hates.........he just hates!)
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To: IbJensen

It is now! Ha Ha Ha


40 posted on 08/14/2012 5:44:15 PM PDT by DeepInTheHeartOfTexas
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To: spankalib

It’s not over for them either. I am still waiting for my subscription to expire so that I can tell them why I am not renewing. I can’t be the only one.


41 posted on 08/14/2012 5:52:23 PM PDT by rbbeachkid (Get out of its way and small business can fix the economy.)
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To: spankalib

I was going to get Carbonite but after they dumped on Rush, I dumped them, and Sears, and PapaJohn’s pizza, and Select-Comfort Mattress, and several other former advertisers.

Hey cowards, this is called “CONSUMER PAYBACK” AND PAYBACK IS A BITCH ON THE BOTTOM LINE.


42 posted on 08/14/2012 6:00:08 PM PDT by MadMax, the Grinning Reaper
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To: MadMax, the Grinning Reaper

cee ya, wouldn’t wana be ya
to all
thanks/....
keep being the economic FORCE THAT YOU SO OBVIOUSLY AY ARE
!


43 posted on 08/14/2012 6:21:41 PM PDT by spankalib (The downside of liberty is the need to tolerate those who despise it.)
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To: rbbeachkid

I just turned the back up off & deleted the installed software.


44 posted on 08/14/2012 6:41:43 PM PDT by listenhillary (Courts, law enforcement, roads and national defense should be the extent of government)
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To: Sandy Lester 2

Welcome aboard. Hang onto your hat, the next three months will be quite exciting. ;-)


45 posted on 08/14/2012 6:50:33 PM PDT by Stonewall Jackson ("I must study politics and war that my sons may have liberty to study mathematics and philosophy.")
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To: Pollster1
Carbonite dumped Rush and signed on to NPR?
I did not know that!

I vaguely felt sorry for the company, Carbonite, thinking one stupid marketing executive made a really bad spot decision regarding PC issues that had nothing to do with their core business.
But they then doubled down on the bad marketing decision in the market! LOL!

ROTFLMAO! Were they looking to advertise on Air America before they finally settled on NPR?

For a tech company, they are demonstrably not very savy, are they?ROTFLMAO!

Thanks Pollster1, I needed to hear the rest of the story!

46 posted on 08/14/2012 6:51:32 PM PDT by sarasmom
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To: spankalib

This analysis was a bit more scathing.

Rush to Judgment Hurt Carbonite

Bill Gunderson
08/06/12 - 12:49 PM EDT
NEW YORK (TheStreet) — There should be two requirements to be a CEO:
1) Every CEO should take a course in basic economics.

2) Every CEO should pass that course.

Shareholders at the data back-up company Carbonite(CARB) are surely regretting their CEO did not meet these requirements.

Carbonite is the company that, on a Saturday night five months ago, announced it was dumping Rush Limbaugh as a place to advertise. Rush said something of which CEO David Friend did not approve.

Do you remember what it was? Exactly. (It was about Georgetown University student Sandra Fluke, whom Limbaugh referred to as a “slut.”)

This move of the company’s was dumb on so many levels it is hard to figure out where to begin.

Let’s start with the Econ 101 course. Carbonite’s advertising with Rush was based on one thing only: If the company spent $100 on ads, it made more than that in profits.

Today, thanks to sophisticated analytics, every company like Carbonite knows exactly how many sales result every time an ad runs. The company’s quarterly reports from earlier this year acknowledged the vast majority of its sales came from people who listed to Rush.

Pulling ads under these circumstances was dumb.

Then the CEO made it worse: He made it clear he was part of an effort to remove Rush from the airwaves.

If you say the Pope is the anti-Christ, don’t be surprised if Catholics stop doing business with you.

Every Carbonite shareholder is entitled to ask CEO Friend: “Why did you throw our money away picking fights with a person whom millions count on for information about the world in general and Carbonite in particular?”

In March, when Carbonite stock tumbled 12% almost right away following the cancellation, Friend had no answer other than mumbling something about customers were going to cancel anyway.

During an Aug. 1 conference call, we learned the truth: Sales at Carbonite crashed much worse than anyone at the company imagined. And it is not over yet. Hundreds of thousands, if not millions, of Rush listeners are like a ticking time bomb, just waiting for their contracts with the company to expire so they can get dump the people who wanted to dump Rush.

Mozy is just as good, if not better. Consumers know that.

Apparently the CEO of Carbonite did not.

Then he made it worse, again: He said it took the company months to gather the metrics to figure out the change in sales from dropping Rush.

There is no kind and gentle way to put this: Everyone knew that was not true. Metrics from the web — where the company’s sales take place — are almost real-time. If people stop buying at noon, you know it by 1 p.m.

And he said it took months?

That is why Carbonite took a 15% dive last week when the real results of the CEO’s misplaced political activism came out. The stock is down 20% over the last five days and down 31% since the beginning of the year.

Here’s the takeaway: If you own shares in a company where the CEO is using your money to make political enemies with people who are making you money, maybe you should take away your investment and put it in a company where the CEO passes the third test: Is he sane?

As for Rush, his ratings have never been better.


47 posted on 08/14/2012 6:55:51 PM PDT by listenhillary (Courts, law enforcement, roads and national defense should be the extent of government)
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To: Steely Tom

such things bring a smile to my face....these corps. never learn not to diss 20,000,000. listeners...


48 posted on 08/14/2012 6:56:31 PM PDT by goat granny
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To: spankalib; scottjewell; ebb tide; Sirius Lee; lilycicero; MaryLou1; glock rocks; JPG; ...
+

Freep-mail me to get on or off my pro-life and Catholic List:

Add me / Remove me

Please ping me to note-worthy Pro-Life or Catholic threads, or other threads of general interest.


49 posted on 08/14/2012 7:01:57 PM PDT by narses
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To: Raycpa

I make a perfect cup of coffee, and treats as well to go with.


50 posted on 08/14/2012 8:44:16 PM PDT by Sandy Lester 2 (Yes I am new but I have opinions.....:-))
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