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The Man Who Would Make Food Obsolete
The Atlantic ^ | 4/28/2014 | Rick Morin

Posted on 04/29/2014 1:43:32 PM PDT by nickcarraway

Rob Rhinehart invented Soylent—a beverage that he claims contains all necessary nutrients—as a food replacement. The first batch is shipping this month.

“I was 6 or 7,” Rob Rhinehart began, “and I guess my mother was serving salad. I was looking down at a plate with these leaves on it. I could look outside and see leaves on the trees, and it just seemed a little weird. It seemed a little primitive - like something an animal would do. On this nice plate, in this nice house, why would I eat this thing that grows on trees? I thought, ‘We can do better.’”

“Better,” for the now 25-year-old Rhinehart, is Soylent, a beige beverage that he claims contains every nutrient the body needs. With tongue firmly in cheek, he named it after the ubiquitous food substitute Soylent Green found in the dystopian science fiction movie of the same name. For 30 days, the software engineer turned kitchen chemist consumed nothing but Soylent and reported his progress on a blog. With the help of an enthusiastic online community, he honed his formula, raised $3 million from investors, and is now bringing his product to the market.

I sat down with Rob at a Mexican restaurant in Los Angeles in January to talk about the future of food. He drank black coffee while I sipped Soylent from a chilled metal thermos he had brought.

* * *

This is pretty good. It tastes a bit like unsweetened custard.

What I’ve found is that a lot of people who like the idea, like the taste, and a lot of people who don’t like the idea are repelled by the taste. Because it has so little intrinsic taste, it pretty much comes from your expectation.

(Excerpt) Read more at theatlantic.com ...


TOPICS: Business/Economy; Food; Health/Medicine
KEYWORDS: cyberutropia; food; nutrition

1 posted on 04/29/2014 1:43:32 PM PDT by nickcarraway
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To: nickcarraway

Do we have to embrace EVERY plotline for EVERY dystopian novel out there?


2 posted on 04/29/2014 1:46:14 PM PDT by Lazamataz (Early 2009 to 7/21/2013 - RIP my little girl Cathy. You were the best cat ever. You will be missed.)
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To: nickcarraway

The stuff may keep you alive, but it is no substitute for steak and potatoes.


3 posted on 04/29/2014 1:49:03 PM PDT by Blood of Tyrants (Haven't you lost enough freedoms? Support an end to the WOD now.)
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To: nickcarraway

4 posted on 04/29/2014 1:49:42 PM PDT by NYer ("You are a puff of smoke that appears briefly and then disappears." James 4:14)
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To: Lazamataz

Wait till we get Edward G Robertson lookalike check in LOL!


5 posted on 04/29/2014 1:50:50 PM PDT by SevenofNine (We are Freepers, all your media bases belong to us ,resistance is futile)
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To: Lazamataz

Well we have achieved 1984 and Idiocracy thanks to modern American exceptional ism it was time to move on.


6 posted on 04/29/2014 1:51:04 PM PDT by Norm Lenhart (How's that 'lesser evil' workin' out for ya?)
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To: nickcarraway

This guy’s either got the closest shave I’ve ever seen or the Soylent Green is eating at him from the inside out.

Caveat emptor.


7 posted on 04/29/2014 1:52:03 PM PDT by SharpRightTurn (White, black, and red all over--America's affirmative action, metrosexual president.)
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To: nickcarraway

Flaw #1 - The body is too complex to be sure that eating/drinking the same thing every day will give you everything you WANT. The human body can survive on very little nutrients so it NEEDS very little. However, thriving is a different story. And thriving is what you WANT.

Flaw #2 - Eating is pleasurable for a variety of reasons. This is the equivalent of reducing sex to a petri dish. Sure, it’s the same result but none of the pleasure.


8 posted on 04/29/2014 1:54:25 PM PDT by varyouga
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To: NYer

9 posted on 04/29/2014 1:55:18 PM PDT by Vigilanteman (Obama: Fake black man. Fake Messiah. Fake American. How many fakes can you fit in one Zer0?)
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To: nickcarraway

Good for him, may he enjoy it and live a long and healthy life. I want to eat something that is identifiable as having been hanging from a plant or having scurried around on 4 legs or having flapped its wings.


10 posted on 04/29/2014 2:17:16 PM PDT by I want the USA back (Media: completely irresponsible. Complicit in the destruction of this country.)
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To: nickcarraway

So are prison kitchens on their way out, too?


11 posted on 04/29/2014 2:17:30 PM PDT by .45 Long Colt
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To: nickcarraway

While I don’t think I’d want to live on something like this I’m curious about its value as a storable emergency food resource.


12 posted on 04/29/2014 2:34:14 PM PDT by Junk Silver
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To: varyouga; Lazamataz
Flaw #2 - Eating is pleasurable for a variety of reasons. This is the equivalent of reducing sex to a petri dish. Sure, it’s the same result but none of the pleasure.

I'm not sure. You might want to get Laz's opinion of that.

13 posted on 04/29/2014 3:48:21 PM PDT by upchuck (Support ABLE, the Anybody But Lindsey Effort. Yes, we are the ABLE!!)
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To: nickcarraway
repelled by the taste.

A little salt, a little pepper and lots of Tabasco sauce will add flavor to even the most repulsive of drinks..........

14 posted on 04/29/2014 3:52:57 PM PDT by Hot Tabasco (Under Reagan spring always arrived on time.....)
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To: varyouga
Eating is pleasurable for a variety of reasons. This is the equivalent of reducing sex to a petri dish. Sure, it’s the same result but none of the pleasure.

You've obviously had someone cooking for you for most of your life..................

Live on your own for a number of years and you might change your mind..........LOL!

15 posted on 04/29/2014 3:56:35 PM PDT by Hot Tabasco (Under Reagan spring always arrived on time.....)
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To: SharpRightTurn

All the phytoestrogens are turning him into a girl.


16 posted on 04/29/2014 4:12:49 PM PDT by Salamander (Minstrel In The Gallery)
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To: nickcarraway

LILO liquid in liquid out


17 posted on 04/29/2014 4:37:08 PM PDT by TigersEye (Stupid is a Progressive disease.)
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To: Hot Tabasco

Well, I’ve lived on my own for over a decade but 90% of my meals are made by someone else.


18 posted on 04/29/2014 4:43:19 PM PDT by varyouga
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To: I want the USA back

Don’t forget the fish!

Personally, I wouldn’t drink anything this guy makes. He looks creepy.


19 posted on 04/29/2014 4:49:07 PM PDT by VerySadAmerican
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To: TigersEye

“LILO liquid in liquid out”

Exactly! If people started buying this stuff like crazy, I’d be buying up a lot of Kimberly-Clark stock (makers of Depends and Huggies).

They are going to need them badly.


20 posted on 04/29/2014 5:05:51 PM PDT by CapnJack
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To: CapnJack

Bookmark


21 posted on 04/29/2014 9:10:20 PM PDT by publius911 ( At least Nixon had the good g race to resign!)
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To: greeneyes

Garden listers may be interested in this one.


22 posted on 04/30/2014 7:38:17 AM PDT by Augie
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To: Augie

Feel free to post it again on Friday in case anyone wants to read it. As someone who has studied nutrition quite a bit, I find some of his answers to be totally off base, but it was interesting.


23 posted on 04/30/2014 6:15:18 PM PDT by greeneyes (Moderation in defense of your country is NO virtue. Let Freedom Ring.)
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