Posted on 11/10/2004 9:41:03 AM PST by MisterRepublican
Angry parents and grandparents are letting Verizon Communications know they don't like a new Verizon DSL commercial that makes fun of fathers.
Glenn Sacks, a nationally syndicated radio talk show host, urged his listeners to call Verizon, after learning about a TV ad that shows a father trying, but failing, to help his young daughter with her homework.
The daughter, annoyed by her father, looks to her mother for intervention. The mother tells the father to go wash the dog, orders him to leave the daughter alone, and then yells at him when he is slow to comply, Sacks said.
Sacks told listeners that he "doesn't think Verizon means any harm." But he said it appears that the company - like some others -- has developed a "moral blind spot towards disparaging males."
According to Sacks, "Research shows how indispensable fathers are to their children's well-being....it is tremendously damaging to convince kids that their father is an idiot or that fathers are worthless."
(Excerpt) Read more at cnsnews.com ...
Or, it could be that many of these women feel dependant or inferior, and so they respond to ads that portray a fantasy of superiority. i.e., they like to be flattered.
The purchase is then an "expression" of their fantasised independance, or intellectial superiority, or family dominance, or whatever specific issue is implied by the nuances of the interactions portrayed in the ad.
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