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KRISPY KREME HAS GONE OUT OF KONTROL
New York Post ^ | 11/23/04 | Richard Wilner

Posted on 11/23/2004 12:59:52 AM PST by kattracks

Carb-conscious Americans continued to flatten Krispy Kreme Doughnuts, as the onetime Wall Street darling yesterday posted a loss of $3 million in the third quarter.

That bad news sent the stock reeling 16 percent — or to just above the $7 price of a dozen assorted sweet things.

The struggling doughnut chain has lost more than 75 percent of its market value since last year as people have suddenly stayed away from the glazed treats in droves, and opted for healthier snacks.

As a result, each Krispy Kreme store has seen $10,000 a week in revenue waddle out the door, a drop of some 16 percent.


(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Culture/Society; Extended News; News/Current Events
KEYWORDS: atkins; atkinsdiet; carbohydrates; carbs; cop; cops; diabetes; diet; donuts; dough; eatmorekrispykreme; fat; fatsos; krispykreme; nyse; obesity; patrolman; police; policemen; stockexchange; stockmarket; wallstreet
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To: kevkrom
... I can't see a soy flour donut tasting any good at all...

Soy anything tastes nasty.

101 posted on 11/23/2004 8:06:11 AM PST by BigSkyFreeper (Congratulations President-Re-Elect George W. Bush!)
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To: Katya

I find the DD donuts repulsive, and the lattes are bad too.

But they apperently have much better management than KK.


102 posted on 11/23/2004 8:15:09 AM PST by eno_ (Freedom Lite, it's almost worth defending.)
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To: kattracks

Maybe it was the dozen free donuts they gave away at every Royal's home game when the Royals got 12 or more hits. Oops, come to think of it, the Royal's didn't get 12 hits all season. Oh well.


103 posted on 11/23/2004 8:20:56 AM PST by bereanway
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To: RandallFlagg
UGH! Splenda.

Hey, don't knock it too hard. It's better than sodium saccharine (which is 1,000 times sweeter than sugar) and aspartame (which you cannot cook).

Splenda is nothing less than a godsend for us diabetics and pancreatic cancer survivors.

104 posted on 11/23/2004 8:25:37 AM PST by Prime Choice (I like Democrats, too. Let's exchange recipes.)
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To: BigSkyFreeper
Soy anything tastes nasty.

I dunno. Soy sauce is good. Especially mixed with wasabi and used on sushi. :o)

105 posted on 11/23/2004 8:27:11 AM PST by Prime Choice (I like Democrats, too. Let's exchange recipes.)
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To: Prime Choice
Splenda is nothing less than a godsend for us diabetics and pancreatic cancer survivors.

I got my diabetic grandmother switched to Splenda. It's all she ever uses in baking and in her breakfast cereal.

Matter of fact, I'm not a diabetic and I think Splenda tastes just as good as pure sugar. Even the sugar-free candies she buys tastes as good as the sugar-loaded candy to me.

106 posted on 11/23/2004 8:34:10 AM PST by BigSkyFreeper (Congratulations President-Re-Elect George W. Bush!)
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To: Cobra64

The low carb fad is ending. IMO the low carb fad is not Krispy Kreme's problem, and the end of the low carb fad will not cure it. KK's problem is that Krispy Kreme donuts are just a fad, and the Krispy Kreme fad is dying too. The donuts are really just pure sugar, as another poster has said.


107 posted on 11/23/2004 8:42:55 AM PST by Flash Bazbeaux ("I'll have the moo goo gai pan without the pan, and some pans.")
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To: kattracks

108 posted on 11/23/2004 8:50:11 AM PST by killjoy (My kid is the bomb at Islam Elementary!)
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To: Labyrinthos

That's true. I also think that Krispy Kreme benefited from what I call "Coors" syndrome. When it was only available in limited markets, it was mysterious, and people talked about Krispy Kreme doughnuts the same way they talked about Coors when it was hard to find in some areas of the country (remember Smokey and the Bandit?). Once it was available everywhere, people realized it was just another doughnut.


109 posted on 11/23/2004 8:55:44 AM PST by Richard Kimball (Four more years)
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To: Flash Bazbeaux

I always thought they were overpriced and over hyped...and nothing special to write home about...that might have something to do with it....


110 posted on 11/23/2004 8:57:26 AM PST by Knitting A Conundrum (Act Justly, Love Mercy, and Walk Humbly With God Micah 6:8)
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To: RockinRight; discostu

I've lost 12 lbs in 4 weeks by doing two things. One, I eat any broth-based soup I want for lunch, as much as I want. Two, any green salad for dinner, with any meat on the salad that isn't fried. I will be adding an hour walk every day as soon as it stops raining!

Good luck! The first few weeks are the hardest, then, as discostu said, your stomach does shrink and it gets easier.


111 posted on 11/23/2004 9:36:40 AM PST by StrictTime (Schadenfreude is my birthright!)
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To: kattracks

All Krispy Kreme has to do is come out with a "Doughnut Diet" and give a free copy of the diet to customers with their one dozen purchase. Their stock would go back up again in no time.


112 posted on 11/23/2004 10:08:32 AM PST by tomball
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To: Virginia
Krispy Kreme donuts are the best! It's impossible to overrate them.

Yes, but it is possible to overprice them - which is what KK has done.

113 posted on 11/23/2004 10:19:56 AM PST by Cooter
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To: Cobra64
The argument investment analysts use is Atkins but in fact if you ask a more cosmopolitan consumer, the product just doesn't taste that good or it is too expensive.
114 posted on 11/23/2004 10:24:42 AM PST by Final Authority
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To: Caipirabob

I was in SEAR school in the Navy. Way back in 1968. We had nothing to eat for a full 7 day week. We were suppose to find food in the California desert and mountains. Sear school had been in this same location for 20 years or so. You can imagine not too many critters were left for consumption.
We ate bugs, ants, cacti, where we could find one. My group of four found a rattler. We killed it and skinned it, then gutted it. It was very dry and a fire watch was on. We couldn't cook it. It was cut in sections of 4. I gobbled down my section. Not bad. Not good either. It smelled like fish and tasted like rubberized chicken, but that didn't matter. After I ate it, it was like someone had given me a shot of energy in my arm. Wow.
You would be surprised how quickly you would eat roaches and ants, when you have absolutely 0 food for energy.
I lost 12 lbs. that week.


115 posted on 11/23/2004 10:38:10 AM PST by auggy (http://home.bellsouth.net/p/PWP-DownhomeKY /// Check out My USA Photo album & Fat Files)
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To: StopDemocratsDotCom
these donuts were always overrated in my opinion

I hate to kick a donut company when it is down but I have to agree with you. For the best donuts...


116 posted on 11/23/2004 10:42:45 AM PST by BJungNan (Stop Spam - Do NOT buy from junk email.)
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To: discostu

I buy salads. Eat them with my order of super-size fries. Oh. Scratch that. My order of large fries.


117 posted on 11/23/2004 12:54:15 PM PST by samtheman
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To: samtheman

Some people buy them, but the rate is pretty low. When I was there a mid-volume store averaged 2500 customers a day and sold about 50 salads a day. Salads were the least popular "main dish" and the only things that did worse overall were the cookies and grapefruit juice. Even the wildly unpopular McD and its replacement the McLean sold better. And I haven't seen any numbers coming out of McHell indicating salads are any more popular now than they were back then. The core of the burger joint customer base aren't salad eaters, and when they do want a salad they don't go to burger joints. And chasing the sald eating crowd hasn't been good for business for them.


118 posted on 11/23/2004 1:03:46 PM PST by discostu (mime is money)
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To: kattracks

The solution is obvious: meat donuts!


119 posted on 11/23/2004 1:05:08 PM PST by BJClinton (Honk if you love peace and quiet.)
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To: StopDemocratsDotCom

It was tulip bulbs. Popular stock, no particular reason except follow the lemmings.


120 posted on 11/23/2004 1:07:10 PM PST by RightWhale (Destroy the dark; restore the light)
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