Posted on 10/12/2012 9:08:40 PM PDT by Jet Jaguar
Republican nominee Mitt Romney and his allies are banking heavily on a high-risk, high-reward media strategy in the final weeks of the campaign, hoping that burying President Obama in ads will give them a crucial edge on Election Day.
Ad purchases in the presidential race doubled or in some cases tripled last week in swing states such as Colorado, Florida, Iowa and Virginia, tracking data show. The surge is being driven by Romney and well-funded allies, who decided against running more ads earlier in the campaign in favor of a big bang at the end.
Restore Our Future, a super PAC dedicated to helping Romney, has booked $14 million worth of ads in nine states for the final week of October — more than it spent on ads during the month of September. The group is also ramping up its spending, airing a mix of ads criticizing Obama and extolling Romney in Florida, Iowa, Michigan, Ohio and Virginia.
Charles R. Spies, the super PAC’s treasurer, said conservative groups “have been very effective in leveling the playing field” with Obama. “That effort will continue at an increasing level going forward,” he said.
The GOP effort has gained momentum with Romney’s advance in the polls since the first presidential debate in Denver, where Obama turned in a widely panned performance. The Oct. 3 event sparked an influx of donations to Romney’s campaign and to conservative groups supporting him, giving them more resources for the final push, strategists said.
(Excerpt) Read more at washingtonpost.com ...
Hmmmmm, looks like the “carpet bombing” has the WaPo a little worried. What they are seeing is true leadership in action. Hahahaha
Seems reasonable as the campaigns are WAY too long (by years) and many don’t decide until they are in the booth.
Obama needs to spend more money trying to win Arizona... his supporter tell me it’s “in play” so he can blow his wad there instead of swing states like Florida. bwahahaha.
(Not to be confused with Barry the muslim and his allies from overseas who are ILLEGALLY contributing millions and millions.)
Typical Post. LOL
What the heck is “high risk” about airing a lot of ads?
Maybe they mean it was risky to hold off the big guns until now? But Mitt’s leading the polls and carpet-bombing with ads now has little downside, aside from overall voter fatigue with the volume of ads, But that goes for both sides.
Where were these jerkwads last month when Obama was running ads in the college football games every five minutes?
Are we seeing Shock and Awe in action here?
Candidates spending millions to get votes that have already been cast may be the obituary of this election season..
I have to say, I was wrong about Romney. This campaign stayed patient and didn’t panic. The leadership Romney has show THROUGH his campaign (since before the primaries) has been nothing but impressive. He has won me over with his actions and deeds. I doubt he is the total conservative that would be my ideal President, but we need a leader, even if I won’t agree with him on every issue.
What’s really sad is the number of people whose votes can be swayed by 30 second tv commercials
When I was studying politics, I think the assertion was that the average voter needed to see your ad 8 times in the previous week in order to vote for you. Saturation sticks your name and sound bite into their minds.
They forgot to mention Joe Biden’s dynamic debate performance!
It’s not Colorado, but look at the absentee ballot requests on Ohio. They are very telling. The democrat requests are way down. The Republican requests are way up.
This was Jerry Brown’s strategy in California when he beat multi-millionaire Meg Whitman.
She basically spent $150 million of her own money over a long campaign season and Jerry waited until the last month and he won.
Romney’s strategy from the start was to dropkick Obama at the end. The only pitfalls now (barring an October surprise) would be the next two debates.
yep, my thoughts exactly.
It’s time for the grown ups to take back the wheel from the affirmative action idiot that nearly blew up the entire world in a few short years.
I think the next debate is really the last oe that will matter. It is town hall - definite wild card right there. Third debate is foreign policy only. People will sleep through that one.
Romney’s strategy is to let you come, challenge him, and then deliver a vastly intensified licking toward the end, it’s how he campaigned for governor of Massachusetts, and it’s also how he’s doing it now. Frankly, I have my disagreements, but now is less about finding some ideal candidate for every issue as opposed to one who is competitive, which we frankly really need right now in this highly partisan, smear-happy atmosphere.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.