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The Red States? Who choses the colors and why.
United Press International ^ | March 22, 2002 | Peter Roff

Posted on 03/25/2002 6:28:12 AM PST by PDR

Color scheme

WASHINGTON, March 21 (UPI) -- In Washington, punditry is big business.

For many years there have been complaints that political reporters inject their biases into their stories. Books have been written on the subject and several academics, most notably Robert Lichter of the Center for Media and Public Affairs, have become well known through efforts to prove the point empirically.

The three cable news channels -- Fox, MSNBC and CNN -- provide an around-the-clock mix of news, analysis and commentary. Many of the more recognizable journalists in American today, like Bill O'Reilly and Fred Barnes on Fox and Robert Novak and Mark Shields on CNN, spend more of their time explaining why something happened in Washington than reporting on what occurred.

They shape the attitudes of the country and can move issues to the head of the line. Anyone who doubts this would do well to study the evolution of the current debate over campaign finance regulation.

The punditocracy, as someone once labeled it, has a shorthand all its own. It uses sound bites -- little snippets of language packed with meaning -- in talking the American people. The phrase "campaign finance reform," for example, metamorphosed into a synonym for the specific legislation -- Shays-Meehan in the House and McCain-Feingold in the Senate -- being considered.

The concept and the legislation are not the same thing but, for all intents and purposes, they might as well be. Other proposed reforms, like that advocated by columnist George Will and proposed by Rep. John Doolittle, R-Calif., were ignored or labeled not serious and shunted aside.

Their push to replace the current system with one based on three principles -- no cash, no foreign money and full disclosure -- may have merit. It did not receive serious consideration, at least in part, because it diverged so dramatically from the punditocracy's definition of "campaign finance reform."

There is another shorthand, originating in the 2000 presidential post-election reporting, that gives me greater pause. It is the red state, blue state divide.

Geographically, more of America voted for George W. Bush then for Al Gore, as the Electoral College map shows. This would not change even if Gore had been declared the winner in Florida.

Electoral votes are awarded on the basis of population, not area. In would be a meaningless statistic -- except for the punditocracy's adoption of "The Red States" as a shorthand reference to the culture and politics of those won by George W. Bush. It is meant as a pejorative. But why are those states red?

The short answer is television.

The networks use color-coding to show which campaign has won what state. The Republican states generally appear red and the Democrat states appear blue. There may be no deeper meaning here. An examination of the origins of the coding scheme would no doubt show that a network type once decided "R for red, R for Republican" would be a convenient mnemonic. But, as John Morgan, one of America's leading electoral demographers says, they have it backwards.

He says five colors make up the international ideological tableau: red, pink, orange, blue and purple.

Red, as anyone familiar with the Soviet flag should realize, is the communist color. It is symbolic of the blood of the workers shed in the struggle against the capitalist system. In American slang, "red" is a pejorative word meaning a communist.

Pink is the socialist color. Merriam-Webster's Collegiate Dictionary says that pink, in it's adjective form, refers to those "holding moderately radical and usually socialistic political or economic views."

During the 2001 French municipal elections, pundits on both sides of the Atlantic Ocean predicted that a "pink wave" was in the offing, ready to propel the Socialists into power across France at the local level.

They weren't, by the way.

The Irish question aside, moderates are typically identified by the color orange.

This may have something to do with the Dutch House of Orange, from which the British restoration monarchs William and Mary came. More likely, it is that orange is, on the spectrum, a moderate color -- neither hot nor cold. As Morgan points out, it falls in between the red and blue extremes.

Blue is the conservative color. On election night in the United Kingdom, Tory candidates wear blue ribbons. In the U.S. Congress, conservative Democrats seeking to set themselves apart from the liberal party leadership formed a coalition they called "The Blue Dogs."

The last color, purple, is the color of the monarchy. Darker then blue, it is a majestic hue, favored, as Morgan points out, by royalty for the ermine-fringed cloaks they wear on formal occasions.

In the larger scheme of things, this is of little importance. However, given the earlier point about the perception and reality of ideological bias in the media, it is fair to wonder if someone is, through the chromatic inversion, trying to tell us something.

Copyright © 2002 United Press International


TOPICS: Constitution/Conservatism; Culture/Society; News/Current Events; Philosophy; Politics/Elections
KEYWORDS: bush; color; elections; gore; media; networks; redstates
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Just something to think about...
1 posted on 03/25/2002 6:28:12 AM PST by PDR
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To: PDR
In US military mapping, the US side is shown in blue: the opposing forces in red. I think General Walker, a Birch Society member, got in trouble for his "pro-blue" ideological training program back in the '60s.

BTW, I may be misremembering, but I think that in some previous TV election coverage, the GOP was shown in Blue and the Dems in Red. Maybe the 2000 coloring was just an effort at rotation?

2 posted on 03/25/2002 6:34:19 AM PST by BohDaThone
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To: PDR
Red = red-blooded American.;^)
3 posted on 03/25/2002 6:35:03 AM PST by CobaltBlue
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To: PDR
It is something I HAVE thought about. I decided a long time ago that the networks were uncomfortable with using red to denote Democrats because of the association of that color with communism and socialism. It is just a little too close to the truth, and makes them uneasy.
4 posted on 03/25/2002 6:37:37 AM PST by San Jacinto
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To: PDR
I could be wrong, but I belive the party in the White House gets blue on election night and the opposition gets red.

If this is the case, in 2004 Bush states will be blue.

5 posted on 03/25/2002 6:39:52 AM PST by Phantom Lord
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To: PDR
But, as John Morgan, one of America's leading electoral demographers says, they have it backwards.
This would be the same John Morgan who predicted, based on his demography talents, that Bush would beat Clinton and then that Dole would beat Clinton.
6 posted on 03/25/2002 6:39:56 AM PST by drjimmy
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To: drjimmy
Morgan predicted that, in a head-to-head, Bush would be Clinton but that with Perot in he mix, Bush would likely lose. And Morgan never predicted the Dole would beat Clinton.
7 posted on 03/25/2002 6:42:37 AM PST by PDR
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To: Phantom Lord
You're correct.
8 posted on 03/25/2002 6:42:53 AM PST by jpl
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To: PDR

I never bought off on the Red for Republicans B.S.  To me Socialism is as Red as Communism.  The Democrats should wear it with pride.

Freepers too easily bought off on the Red, IMO.  We have to learn to call the ba--ards on every piece of tripe they seek to pass off.

9 posted on 03/25/2002 6:44:48 AM PST by DoughtyOne
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To: San Jacinto
I agree with you, so that means I believe your answer is right! On the other hand, there are three colors in the American flag. If red is a problem, why didn't someone choose white, the alternate color? Blue and white works for me.
10 posted on 03/25/2002 6:45:12 AM PST by Bernard Marx
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To: PDR
This is from an online column by Arianna Huffington from April 29, 1996:
While Democrats have the polls on their side, Republicans have found a star demographer, John Morgan, who predicts a Dole win and a Republican gain of 15 to 18 seats in the House and three to four in the Senate. He is almost invariably introduced with the awe-inspiring comment that in 1994 he predicted Republicans would win 52 seats. And they did. No one mentions that in 1992 he predicted with equal certainty a Bush victory. Mark Lubbers, who runs Anthem, a Fortune 500 health-care management company, remembers Morgan speaking to its top 100 executives back then: "He came to our headquarters in Indianapolis," he told me, "and assured us that the president would be comfortably re-elected."
11 posted on 03/25/2002 6:47:33 AM PST by drjimmy
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To: BohDaThone
Yes, I remember a quote the night either Reagan or Nixon won - "The map is starting to look like a Republican swimming pool". I can't remember which anchor said it.
12 posted on 03/25/2002 6:49:14 AM PST by I still care
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To: PDR
I am not sure this matters very much. I noticed some years back that the Republican Women's Clubs and the Republican women in Congress seem to have adopted red as their color.
13 posted on 03/25/2002 6:49:48 AM PST by HoustonCurmudgeon
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To: BohDaThone
"BTW, I may be misremembering, but I think that in some previous TV election coverage, the GOP was shown in Blue and the Dems in Red."

Not mis-remembering at all; I recall the same.

14 posted on 03/25/2002 6:51:55 AM PST by Redbob
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To: PDR
Interestingly, the countries that made up the British Empire were shown as red on British maps. It took me a while to realize that this was what characters in pre-1940 English novels were talking about, and not the spread of communism.
15 posted on 03/25/2002 6:53:02 AM PST by proxy_user
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To: Bernard Marx
because white doesn't look like anything-it doesn't stand out. There is nothing wrong with red. It's a beautiful color and part of the American flag.
16 posted on 03/25/2002 6:55:30 AM PST by arielb
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To: Redbob
i think the colors changed in the early hours of nov.8 2000.
17 posted on 03/25/2002 6:56:13 AM PST by Rustynailww
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To: drjimmy
Nonsense... you cannot believe most of what AH writes... and as to Bush v. Clinton, it depends on when Morgan made the remarks -- was Perot in the race at the time he said it or not.
18 posted on 03/25/2002 6:59:48 AM PST by PDR
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Comment #19 Removed by Moderator

To: San Jacinto
I decided a long time ago that the networks were uncomfortable with using red to denote Democrats because of the association of that color with communism and socialism. It is just a little too close to the truth, and makes them uneasy.

But, it's all right to make you and me uncomfortable. Then they wonder why we don't watch them?

20 posted on 03/25/2002 7:03:50 AM PST by Slyfox
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