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Cadbury pulls ad campaign that 'advocates looting' [UK metal detecting]
The Guardian (UK) ^ | Monday, March 18, 2019 | Matthew Weaver

Posted on 03/27/2019 1:34:29 AM PDT by SunkenCiv

Cadbury has temporarily pulled its "real treasure hunt" ad campaign after archaeologists and the government accused it of advocating looting.

The Treasure Island ads encouraged children to "grab your metal detector and go hunting for Roman riches", but failed to warn that digging without permission is illegal. It suggested a number of sites across the UK and Ireland where "treasure's fair game".

The confectioner took the online ad site down on Monday after being inundated with messages from archaeologists who described the campaign as "irresponsible" - a view endorsed by the government. The arts minister, Michael Ellis, said the ad risked undermining rules to protect heritage.

The Advertising Standards Authority said it had received about 30 complaints and was assessing whether to launch an investigation.

Cadbury said: "Cadbury Freddo Treasures aims to inspire families to go on everyday adventures together. It was not our intention to encourage anyone to break existing regulations regarding the discovery of new archaeological artefacts and we are grateful this matter has been brought to our attention.

"We can now confirm that the webpage has been taken down and we are updating the content to focus solely on directing families to museums where existing treasures can be found."

(Excerpt) Read more at theguardian.com ...


TOPICS: History; Science; Travel
KEYWORDS: aislingtierney; boltonmuseum; cadbury; devon; fartyshadesofgreen; godsgravesglyphs; helenfarr; iantrumble; ireland; kristinakillgrove; michaelellis; riverribble; romanempire; somerset; thedetectorists; unitedkingdom
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To: SunkenCiv
The Treasure Island ads encouraged children to "grab your metal detector and go hunting for Roman riches", but failed to warn that digging without permission is illegal. It suggested a number of sites across the UK and Ireland where "treasure's fair game".

Scan...Shovel...Shut Up.

21 posted on 03/27/2019 1:39:27 PM PDT by JimRed ( TERM LIMITS, NOW! Build the Wall Faster! TRUTH is the new HATE SPEECH.)
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To: SunkenCiv

This is a bit like saying “Go get a job,” and then not giving all of the instances of making money that are either illegal or immoral. The legality and morality of it are implied, are they not?

It seems to me that treasure hunting with the family is a wonderful way to spend family time. We find arrowheads and other various stuff on the farm where we live. Good clean fun.


22 posted on 03/28/2019 5:04:53 AM PDT by refreshed (But we preach Christ crucified... 1 Corinthians 1:23)
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