Posted on 07/13/2017 2:17:48 PM PDT by 2ndDivisionVet
MILWAUKEE, WI — Penzeys Spices CEO Bill Penzey, Jr. is learning firsthand how blasting President Donald Trump is good for his bottom line.
On July 6, Penzeys Spices gave away free Mexican Vanilla Extract (with free shipping) in honor of Trump's dubious comments made in reference to Mexican immigration and his continued desire to build a definitive border wall between the U.S. and Mexico.
As Penzey learned, in just one day, his saw more orders placed than in the first 17 days of July last year combined. A 1,600 percent jump in sales caused such a stir, they had to replenish their inventory levels - just to keep up with the demand.
(TWEET-AT-LINK)
The dubious comments made by Trump came on July 6, 2015, when Trump is credited with saying "Likewise, tremendous infectious disease is pouring across the border," in reference to Mexican migrants entering the U.S.
"That form of intentional racism designed to stoke fear and anger among voters should have raised huge red flags as to why this was not a candidate fit for the highest office in the land. For reasons we have yet to get to the bottom of, those red flags were never raised, and for that we are sorry," Penzey wrote on his company's Facebook page this week.
As you can see by the two examples of tweets below, Penzey's politically-themed campaign has drawn the support of those who don't like Trump, and ire among his supporters.
(TWEETS-AT-LINK)
Proving yet again that when someone offers free stuff the rats come out of the woodwork....
Of course people “bought” the vanilla - it was free. I could “sell” a million items if they were free.
They had to buy more to keep giving it away.
Buy high, sell low!
Everyone knows that THE best vanilla is made with vanilla beans from Madagascar!
Well, this is just too bad. Penzy’s has great spices. I’ve traveled out of my way to get them. Not anymore I guess.
I think the votes are not in. I used to be a Penzey’s customer. Never again. He has a brother in the spice business that keeps politics out of his business. https://www.thespicehouse.com/
http://modernfarmer.com/2016/11/penzeys-spices-condemns-trump-attracts-rage/
Doesn’t seem like news to me that offering a free promotional drives sales as companies do it all the time. Also not surprising that a small, specialty company can pander to a small segment of the population and see a big boost from the publicity. I am sure there are a lot of wealthy, foodie liberals out there willing to throw a little business his way.
The well of Trump hate fomented by the media and other political elements is deep but companies should be wary before basing a marketing strategy on it. Depending on the customer base for their market it could cost them big in the long run. A few more companies do this and it will become passé as a fad for the wealthy liberals but backlash will develop from the pro-Trump crowd who find other businesses to patronize.
Fools they make the other 50% mad...
It’s a free country (or used to be anyway). So this male anatomy-head can run his business as he sees fit.
Not sure what this Penzey guy’s Mexican vanilla consists of, but years ago you could buy Mexican vanilla in Mexico.....that had to eventually be pulled off the shelves, because it contained RAT POISON.
Perfect reminder, for this RAT.
I noticed several years ago that the catalog customer stories were going the way of politically correct “human interest” stories featuring do-gooder virtue-signalers doing their part to save the planet, the downtrodden, et al.
I thought, yeah how much longer until alternate “families” start to appear. Sure enough. No more orders from me. At that time I checked the website and they had that certain equal sign displayed on it.
Truth does not equal lies, and what kind of weirdos are determined to push and normalize perversion while selling regular products to regular America.
Propaganda fronts are everywhere.
I've never even ever seen nor heard of this guy nor his products and wouldn't have bought them if I had seen them! I stick with what I know and don't care about the price...since you usually get what you pay for and always buy what I know to be tried and true; usually something that my family has used for many, many, many generations.
Is this company a regional thing? I've NEVER seen their products in NYC, Chicago, nor Ct. !
Not sure what this Penzey guy’s Mexican vanilla consists of, but years ago you could buy Mexican vanilla in Mexico.....that had to eventually be pulled off the shelves, because it contained RAT POISON.
Perfect reminder, for this RAT.
Yes perfect reminder for this RAT!
~Freeper formerly known as bushwon ;)
Giving away free stuff is good business as the owner insults and patronizes a portion of the customer base? The companies that have pushed social agendas while trying to increase sales have usually been burned. They just need to sell their coffee,cereal,cheap China stuff or in this case spices and just STFU and enjoy our Capitalist system in a great country.
The best spices I’ve ever gotten were from my herb garden in my own backyard.
I grow my own garlic, sage, thyme, lemon thyme, rosemary, basil, oregano, and parsley, most of which are perennials even here in Upstate NY.
There’s hardly a herb that can’t be grown here even if just for the summer, and you can cure it and dry it yourself and know exactly what’s in it.
And the price is through the roof at the moment cause of a couple bad years of the vanilla bean crop.
Who wouldn't go after free vanilla extract?
Except me who wouldn't trust anything from Mexico any more than I would trust if from China.
I have a 1/3 of my kitchen garden devoted to herbs and they dry well, in a dark closet. I grow most of the ones you do and also have chives,two different kinds of mint and lavender.
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