Posted on 03/09/2011 2:16:33 PM PST by winstonwolf33
According to Republican strategist Frank Luntz, Bill Clinton won the presidency in 1992 "because he, more than any other political figure, understood what was happening in the country at that time, and had an innate ability to communicate it right back." Luntz analyzes this victory and others in his new book Win: The Key Principles to Take Your Business from Ordinary to Extraordinary
As a longtime media strategist, Luntz has helped craft many sound bites and political phrases during his career, from "death tax" to the "Contract with America." In Win, Luntz argues that careful messaging is as essential to business as it is to politics.
"The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder," Luntz tells NPR's Neal Conan.
People "want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate," says Luntz. "But without the effective words you still lose.
**snip**
Equally powerful in both political and commercial messaging, says Luntz, are images that listeners or viewers must supply themselves. "The perfect opening is 'imagine,' " says Luntz, "because imagine allows you to communicate in the eyes or vision of the listener rather than yours."
Luntz looks to the classic George Orwell novel 1984 to illustrate the point. "Room 101 —" says Lunz, referring to the torture chamber depicted in the book, "we all have our own imagination about what that looks like. When we saw the movie, and we saw what they said Room 101 was, it didn't work for anybody. Because it's not how we imagine it," says Lunz
(Excerpt) Read more at npr.org ...
Luntz was interviewed on Michael Medved’s radio show today. He said that of the potential GOP presidential hopefuls for 2012, only Chris Cristie uses all of his six principles.
Most likely not, but perhaps Sheen read an advanced copy of WIN right before his firing, and it changed his whole philosophy of life to the point that “winning” is his new way of life.
How to win? Don’t listen to Frank Luntz.
The first time he won was with only 43% of the vote, less than Dukakis lost by in 1988. The second time he again failed to top 50%. I hardly call that a brilliant political campaign. And that was against Bob Dole, who, IMO, is in a tie for worst Republican candidate with John McCain.
They have actually.
I travel 45 weeks a year of which about 35-40 are in the US, and the first thing I do when I get a rental car is run the radio down to the left side to find NPR. It’s a bit of welcome routine in a lifestyle in which I often find myself in unfamiliar surroundings. I heard this interview as well as an appearance on the Diane Rehm Show in which he handled himself quite well against Ms. Rehm and her democrat strategist guest. I like Frank, I think he expresses himself well and is insightful except that I agree with previous posters that Ross Perot caused Clinton’s election. No one was more surprised than Bill Clinton on election night.
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