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Limbaugh Will Not Forgive Or Negotiate With Companies That Pulled Advertising
business insider ^ | 3/14/12 | Laura Stampler

Posted on 03/14/2012 9:36:17 AM PDT by Nachum

As advertisers keep joining in on the Rush Limbaugh boycott, one company only lasted a week before it went back to the conservative talk show host with its tail between its legs. But Limbaugh is not ready to forgive and forget.

The Los Angeles Times reports that Sleep Train, which had advertised with Limbaugh for 25 years, asked to relaunch a "voiced endorsement" on Limbaugh's show on Thursday ... and they were turned down.

The funny thing is, Sleep Train was the first advertiser to pull its ads from Limbaugh's show. After receiving a slew of angry messages for advertising on Limbaugh's show after he called a Georgetown law student a "prostitute" for advocating for inclusion of birth control in insurance plans, the mattress company Tweeted:

We don't condone negative comments directed toward any group. In response, we are currently pulling our ads from Rush with Rush Limbaugh.

(Excerpt) Read more at businessinsider.com ...


TOPICS: News/Current Events
KEYWORDS: advertising; fluke; limbaugh; pulled; rushsponsors; sandrafluke; sleeptrain; waronrush
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Revenge is a dish best served cold
1 posted on 03/14/2012 9:36:21 AM PDT by Nachum
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To: Nachum

Good for Rush. And now let his former advertisers ply their wares on Al Gore’s Current TV which I think as 15 viewers.


2 posted on 03/14/2012 9:39:51 AM PDT by AtlasStalled
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To: Nachum

Weep Train.


3 posted on 03/14/2012 9:43:35 AM PDT by agere_contra ("Debt is the foundation of destruction" : Sarah Palin.)
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To: Nachum

I thought I heard he let Carbonite back in?


4 posted on 03/14/2012 9:46:51 AM PDT by F15Eagle (1 John 5:4-5, 4:15, 5:13; John 3:17-18, 6:69, 11:25, 14:6, 20:31; Rom10:8-11; 1 Tim 2:5; Titus 3:4-5)
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To: Nachum

He who does not like revenge has never tasted it.


5 posted on 03/14/2012 9:48:13 AM PDT by no dems (No RINO-Rom, no Kook-Daddy; Newt or Rick must win the nomination.)
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To: Nachum
This could backfire for Rush if the story is true.

You NEVER burn your bridges in the business world if you can help it.

Bad business decision from Rush if it is true. Future advertisers will keep this mind.

6 posted on 03/14/2012 9:49:17 AM PDT by trailhkr1
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To: no dems

And, the best revenge is living well.


7 posted on 03/14/2012 9:50:01 AM PDT by dagogo redux (A whiff of primitive spirits in the air, harbingers of an impending descent into the feral.)
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To: F15Eagle
I thought I heard he let Carbonite back in?

Never happened. Some freeper claimed that, but it was totally bogus.

8 posted on 03/14/2012 9:51:00 AM PDT by M. Thatcher
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To: Nachum

I think it is more about Limbaugh not trusting the advertisers that betrayed him rather than revenge. Eitherway Rush holds the cards.


9 posted on 03/14/2012 9:52:02 AM PDT by frogjerk (OBAMA NOV 2012 = HORSEMEAT)
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To: trailhkr1

Too right. However, this would be acceptable: “Hello, Sleep Number? Sure, glad to have you back. By the way, did you know that our rates have doubled?”

TC


10 posted on 03/14/2012 9:52:28 AM PDT by Pentagon Leatherneck
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To: M. Thatcher

Good to hear. I had read that Carbonite took a stock hit after their little gimmick.


11 posted on 03/14/2012 9:54:10 AM PDT by F15Eagle (1 John 5:4-5, 4:15, 5:13; John 3:17-18, 6:69, 11:25, 14:6, 20:31; Rom10:8-11; 1 Tim 2:5; Titus 3:4-5)
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To: trailhkr1

Ridiculous. I’m sure Rush knows exactly what he’s doing since he’s been successful at doing it for many years. Future advertisers should keep in mind that dumping Rush because of a few nasty liberals is not a smart move.


12 posted on 03/14/2012 9:54:41 AM PDT by beandog (Just because I don't care doesn't mean I don't understand)
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To: trailhkr1

Rush is right, I am listening to him now.


13 posted on 03/14/2012 9:54:52 AM PDT by Big Horn (Rebuild the GOP to a conservative party)
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To: AtlasStalled

Companies like Sleep Train are fools. Yes, they may have gotten complaints but those complaints will go away. Now, however, people will remember what Sleep Train did, for a long time.


14 posted on 03/14/2012 9:56:45 AM PDT by RC2
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To: trailhkr1

Do you really think avid supporters of Rush care about Sleep Train? Or so many of the other products? Really?
The advertisement, nationally - voice endorsed products are a matter of listener loyally, pure and simple.

Whether the voice-endorsed products are Sleep Train, Chocolate Strawberries, or Carbonite, the listeners don’t care, really. They care about what Rush thinks about the products. And, therein my friend, is the crux of Sleep Train’s problem.


15 posted on 03/14/2012 9:57:08 AM PDT by Gaffer
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To: Nachum

Somebody please post a list of these companies.

I want to put them on my For Ever And Ever Boycott List.


16 posted on 03/14/2012 9:57:20 AM PDT by samtheman
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To: F15Eagle
Good to hear. I had read that Carbonite took a stock hit after their little gimmick.

Yes. And another stock hit yesterday, while the rest of the market rose. As Instapundit put it, "They chose poorly."

17 posted on 03/14/2012 9:59:00 AM PDT by M. Thatcher
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To: Nachum

it’s time to return the favor... the left has been doing it for years

any company that advertises on a program or channel that provides progressive propaganda that attacks America, conservatives, or is an affront to Christian values... should be contacted, explained what they did wrong, and inform them you will start boycotting their product... and will make sure to contact 10+ friends to encourage them to do the same.

this is exactly what the left has been doing for years. it’s time to strike back.

we out number them... MAKE IT HURT


18 posted on 03/14/2012 9:59:46 AM PDT by sten (fighting tyranny never goes out of style)
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To: Gaffer

Rush listeners are very loyal

They stopped buying Shnapple when they pulled their advertising, and Shnapple lost $millions and their stock price plummetted


19 posted on 03/14/2012 10:00:23 AM PDT by Mr. K (If Romney wins the primary, I am writing-in PALIN)
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To: samtheman

I know that I’d seen that Legal Zoom was one of the companies. I logged in (used them before) and contacted them. I told them they were DEAD, DEAD, effing DEAD to me from here on out. I won’t even consider using them again.

Never got an answer back - on a subscribed account....screw them. Screw their service. They do not exist for me any more.


20 posted on 03/14/2012 10:00:52 AM PDT by Gaffer
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To: Big Horn; beandog

Don’t step on feet on your way up as as you may have to kiss them on your way down. Rush is wrong on this.


21 posted on 03/14/2012 10:01:45 AM PDT by trailhkr1
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To: Mr. K

Even worse, Rush launched his own competing product....SNAPPLE effed up royally.


22 posted on 03/14/2012 10:03:36 AM PDT by Gaffer
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To: Nachum

I don’t think rush grasps the unintended consequences of this. It goes far beyond the advertisers that deal with his show. This new age of the perpetually offended, both liberal and conservative is surely going to dissuade advertisers from spending their money on anything or anyone even remotely political.


23 posted on 03/14/2012 10:04:14 AM PDT by Melas (u)
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To: Nachum

“As advertisers keep joining in on the Rush Limbaugh boycott,...”

Really, advertisers are continuing to leave?

Seeing Sleep Train and Carbonite get served a severe lesson in economics and human behavior, I’m guessing not too many companies want to be next in line.


24 posted on 03/14/2012 10:04:17 AM PDT by lurk
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To: trailhkr1

Rush handled it artfully. He told his audience that the advertisers didn’t want the audience anymore. Now they don’t have them. You are right that future advertisers will keep this fiasco of bad PR in mind.


25 posted on 03/14/2012 10:06:25 AM PDT by beefree
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To: Nachum

Limbaugh I am sure has forgiven them, however that does not in anyway mean he has to reactivate the advertising contracts.


26 posted on 03/14/2012 10:06:32 AM PDT by svcw (CLEAN WATER & Education http://www.longlostsis.com/PI/MayanHelp2012.html)
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To: Melas
I don’t think rush grasps the unintended consequences of this. It goes far beyond the advertisers that deal with his show. This new age of the perpetually offended, both liberal and conservative is surely going to dissuade advertisers from spending their money on anything or anyone even remotely political.

Thank you!! And yes, from what I have been reading advertisers are going to start pulling their ad money form any show that is political, liberal or conservative.

27 posted on 03/14/2012 10:07:03 AM PDT by trailhkr1
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To: trailhkr1

Well...

For the most part that is true.

If a customer has cheated you or tried hard to cheat you through the courts I don’t want them back period. I don’t want to be cheated again or learn new ways on how it is done.

If that’s not the problem and its legal, then just charge enough more to make it worth its while, don’t say no. Let the customer decide if they want to do it or not.


28 posted on 03/14/2012 10:07:24 AM PDT by DB
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To: Nachum
My guess is that Rush is probably most ticked at those companies that pulled advertising and also made nasty PR statements. He may look differently on those advertisers who just kept it about business.

That's what I'd suggest, at any rate.

29 posted on 03/14/2012 10:07:26 AM PDT by Bruce Campbells Chin
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To: trailhkr1

Nope, Rush is 100% correct on this. Rush is not the one who stepped on their feet on the way up. Rush is already up and I doubt he’s going to ever have to kiss anybody’s feet, other than his wife.

Rush could quit anytime he wanted to.


30 posted on 03/14/2012 10:09:55 AM PDT by beandog (Just because I don't care doesn't mean I don't understand)
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To: M. Thatcher

The thing is they can get local spots in that time slot on most stations. It’s not as effective especially cost wise but it can be done.


31 posted on 03/14/2012 10:11:00 AM PDT by prisoner6 (Right Wing Nuts bolt the Constitution together as the loose screws of th e Left fall out!)
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To: Gaffer

Yes, and SNAPPLE is the parent company that owns Dr. Pepper, who recently won a lawsuit against (and killed out) Dublin Dr. Pepper. Being from Dublin, Texas, I will never drink another Snapple product or another Dr. Pepper.


32 posted on 03/14/2012 10:12:10 AM PDT by texas_mrs
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To: trailhkr1
Don’t step on feet on your way up as as you may have to kiss them on your way down. Rush is wrong on this.

On the way up? Rush is already at the top. It's the advertisers who chose poorly, as they betrayed the best ally they had.

Rush could walk away from broadcasting today, and would live out the rest of his life as a very, very wealthy person. He's already off the top of the ladder.

33 posted on 03/14/2012 10:13:33 AM PDT by Windflier (To anger a conservative, tell him a lie. To anger a liberal, tell him the truth.)
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To: trailhkr1

Rush wants you to know that he has four new advertisers that he is voicing over for commercials this afternoon. I think he knows what he’s doing.


34 posted on 03/14/2012 10:14:59 AM PDT by beandog (Just because I don't care doesn't mean I don't understand)
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To: trailhkr1

Advertisers will run adds wherever their customers are and the money is. The lesson for any company is don’t play in politics unless your business is politics. And if you are determined to then prepared for the consequences because politics will take precedence over what’s best for the company and its bottom line.


35 posted on 03/14/2012 10:15:51 AM PDT by DB
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To: trailhkr1
This could backfire for Rush if the story is true.

You NEVER burn your bridges in the business world if you can help it.

Bad business decision from Rush if it is true. Future advertisers will keep this mind.

Nice try, newbie.....

36 posted on 03/14/2012 10:16:24 AM PDT by SW6906 (6 things you can't have too much of: sex, money, firewood, horsepower, guns and ammunition.)
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To: M. Thatcher

That’s awesome. Too bad for the employees of Sleep Train. Their boss is derailing his own company.


37 posted on 03/14/2012 10:16:45 AM PDT by F15Eagle (1 John 5:4-5, 4:15, 5:13; John 3:17-18, 6:69, 11:25, 14:6, 20:31; Rom10:8-11; 1 Tim 2:5; Titus 3:4-5)
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To: trailhkr1

You do realize that he has a $400,000,000 contract? He is not on his way to the top, he is the top. If you were an actual listener of his, you would understand this by now.


38 posted on 03/14/2012 10:17:14 AM PDT by beefree
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To: trailhkr1

>>>You NEVER burn your bridges in the business world if you can help it.

SleepTrain Blew up the bridge. Rush is choosing not to rebuild. Good for him.


39 posted on 03/14/2012 10:18:45 AM PDT by Keith in Iowa (Willard Romney, purveyor of the world's finest bullmitt. | FR Class of 1998 |)
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To: Nachum

Sleep Train (and Carbonite) “acted stupidly”.


40 posted on 03/14/2012 10:19:08 AM PDT by exit82 (Democrats are the enemies of freedom. Be Andrew Breitbart.)
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To: M. Thatcher

Heard a lifelock ad on his show yesterday. Could be confusion?


41 posted on 03/14/2012 10:19:32 AM PDT by READINABLUESTATE ("We must hang together, gentlemen...else, we shall most assuredly hang separately." - Franklin)
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To: trailhkr1

Rush is “on his way up”?!!? LOL!!!


42 posted on 03/14/2012 10:20:33 AM PDT by SW6906 (6 things you can't have too much of: sex, money, firewood, horsepower, guns and ammunition.)
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To: trailhkr1

Wrong. The advertisers burned the bridges, not Limbaugh. They were the cheating spouse...now kicked out of the house and will not be let back in.


43 posted on 03/14/2012 10:21:28 AM PDT by Niteranger68 (Quit poking holes in the life raft!)
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To: trailhkr1

Please call the multimillionaire number one talk show host for over 20 years Rush Limbaugh right now and warn him! I’m sure he’ll appreciate your advice.


44 posted on 03/14/2012 10:22:08 AM PDT by free me (heartless)
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To: trailhkr1

BZZZZ! Wrong answer!

New advertizers know who we are and what we’re about and likely have the same values. (P.S. Hey Liberals, our values doesn’t include racism, either!)

Rush isn’t going anywhere and will be fine.


45 posted on 03/14/2012 10:24:17 AM PDT by Ladysmith (The evil that's happening in this country is the cancer of socialism...It kills the human spirit.)
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To: SW6906
Rush is “on his way up”?!!? LOL!!!

I know he is on the top.

46 posted on 03/14/2012 10:24:33 AM PDT by trailhkr1
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To: trailhkr1

Rush is not the product of the mainstream media, therefore they have no power over him.

If they build you up, they can tear you down.

Rush has a very long waiting list of advertisers. A friend has been trying for years to get an ad on his show.


47 posted on 03/14/2012 10:25:01 AM PDT by READINABLUESTATE ("We must hang together, gentlemen...else, we shall most assuredly hang separately." - Franklin)
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To: trailhkr1

“Future advertisers will keep this mind.”

I hope they do keep it in mind: Don’t screw over your host through liberal knee-jerk reactionary business decisions or else you may find yourself left out in the cold.


48 posted on 03/14/2012 10:26:37 AM PDT by CodeToad (I'm so right-wing if I lifted my left leg I'd go into a spin.)
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To: RC2
Companies like Sleep Train are fools. Yes, they may have gotten complaints but those complaints will go away. Now, however, people will remember what Sleep Train did, for a long time.

More importantly, those doing the complaining are not Limbaugh listeners, nor Sleep Train customers.

49 posted on 03/14/2012 10:28:02 AM PDT by The_Victor (If all I want is a warm feeling, I should just wet my pants.)
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To: trailhkr1
Future advertisers will keep this mind.

That's the point. He's able to pick and choose his sponsors, and leftist prima donnas are excess baggage.

50 posted on 03/14/2012 10:30:57 AM PDT by BlatherNaut
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