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McDonald's Latest Sales Are Worse Than Expected
Forbes ^ | 9 March 15 | Staff

Posted on 03/09/2015 4:13:51 PM PDT by SkyPilot

McDonald's MCD +0.6% worldwide sales fell a more than expected 1.7% in February, marking nine consecutive months of declines.

This comes a week after new CEO Steve Easterbrook assumed the top job. Easterbrook, who has said he considers himself an ‘internal activist,’ is faced with reviving the lagging sales that cost previous CEO Don Thompson his job.

U.S. sales fell 4%, as the fast food giant continues to face heavy competition from fast casual chains like Chipotle and Panera.

“Consumer needs and preferences have changed,” said the company in a statement. “McDonald’s current performance reflects the urgent need to evolve with today’s consumers, reset strategic priorities and restore business momentum.”

Last week, McDonald’s announced it would start to phase out the use of chickens that are raised with human antibiotics.

Sales in Asia, where the company is still being punished by customers following a food safety scandal last year, declined by 4.4%. “Rebuilding brand trust by strengthening McDonald’s quality and value perceptions is one of APMEA’s top priorities for 2015,” the company said.

Total sales were partially offset by a 0.7% gain in Europe sales, where the company saw strength in the U.K. and Germany but still faces headwinds in Russia.

The 1.7% worldwide sales decline reported by McDonald’s was much worse than estimates of a 0.3% decline, according to analysts polled by research firm Consensus Metrix, and is telling of how much work the company has left to do under Easterbrook. Last month the company reported a 1.8% decline.

Shares of McDonald’s declined 1% to $96.14 in premarket trading and are up 5% over the last 12 months.

(Excerpt) Read more at forbes.com ...


TOPICS: Business/Economy; Culture/Society; Extended News; News/Current Events
KEYWORDS: black; economy; fastfood; ghetto; gimmedosenuggets; mcdonalds; mcdonaldsblack365; recession; thatsrayciss; trends
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To: SkyPilot

Now what are we going to do with those millions of “unaccompanied” toddlers with tattoos that the Kenyan invited in?


61 posted on 03/09/2015 5:17:23 PM PDT by FlingWingFlyer (Illegal aliens are far superior to Americans. - So say the 'RATS and RINOs.)
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To: SkyPilot

I’ve been a McDonald’s customer dang near from their inception. Either my taste or their food has morphed for the worse. A Big Mac, if fresh and hot , used to be fantastic. Now it’s hard to get anything out of that place that either fresh or hot.


62 posted on 03/09/2015 5:18:17 PM PDT by Fester Chugabrew (Even the compassion of the wicked is cruel.)
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To: SkyPilot

Hey, I have an idea: The Throwback Menu! Make the fries and burgers EXACTLY like you did 30 years ago. Exact ingredients. Exact size and portions. Exact quality.


63 posted on 03/09/2015 5:19:23 PM PDT by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
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To: SkyPilot
Twice a day, I go into the McDonald's on 8th Ave outside of Penn Station. I always get a large black coffee for a buck. That's all I ever get. I wouldn't take their food for free, but the coffee is very good and cheap.

This particular McDonalds is next to a methadone clinic. It's a freak show of messed up people, who have their own little drama going on all day - in-fighting amongst the strung out, with alliances shifting daily. A normal coffee order, other than mine, is a medium 12&12 coffee - that's a coffee with 12 creams and 12 sugars.

Good cheap coffee and a free freak show - I'm lovin' it.

64 posted on 03/09/2015 5:19:46 PM PDT by dead (I've got my eye out for Mullah Omar.)
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To: dead

McDonalds should compete by opening up a methadone clinic next door.


65 posted on 03/09/2015 5:21:49 PM PDT by johniegrad
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To: freedumb2003

I used work there...and walk over and eat at Noodles...you know...the Worlds Finest Chocolate is sold right across the street from Maxiums....the Greek restaurant. ..oh ...good times...


66 posted on 03/09/2015 5:21:52 PM PDT by BCW (ARMIS EXPOSCERE PACEM)
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To: catnipman

At the exact prices! That’ll get ‘em in :-)


67 posted on 03/09/2015 5:22:13 PM PDT by Jane Long ("And when thou saidst, Seek ye my face; my heart said unto thee, Thy face, LORD, will I seek")
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To: SkyPilot

It’s not the cheapest fastest place to eat anymore. And people can’t afford it as often as they used to.


68 posted on 03/09/2015 5:24:24 PM PDT by uncitizen (Mark Levin: "Jeb Bush? No way Jose!")
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To: SkyPilot

When I go through the drivethru at Chik-Fil-A I am greeted by someone who speaks clear English, is polite and thanks me for my business. When I go to Mickey D I am greeted by grunts and growls (if at all) and I have to pointedly thank them (not that it seems to matter). I like McDonalds’ breakfast mcmuffins but little else there, whereas everything at Chik-Fil-A is tasty. Conclusion: on the rare occasions I buy fast food my business tends toward Chik-Fil-A.


69 posted on 03/09/2015 5:25:29 PM PDT by Some Fat Guy in L.A. (Still bitterly clinging to rational thought despite it's unfashionability)
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To: Jane Long

“At the exact prices! That’ll get ‘em in :-)”

Welllll, that WOULD be a pretty good offer for the first 24 hours of the new Throwback Menu introduction!


70 posted on 03/09/2015 5:28:17 PM PDT by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
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To: SkyPilot
Not only is the food and service horrible, but the company has been "ghettoized."

Once again, you post derogatory comments about McD applicable to your neighborhood, not mine.

71 posted on 03/09/2015 5:31:07 PM PDT by steve86 (Prophecies of Maelmhaedhoc OÂ’Morgair (Latin form: Malachy))
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To: PJ-Comix

they coat the fries with a starch powder so that they don’t soak up as much oil and they changed the oil so there’s no beef fat in it.

the burgers are disgusting. the buns are nothing special.

the former ceo spent most of his time marketing to blacks. which many here noticed and how could you not? they were marketing image, not better food. the food is low grade bottom barrel. you end up with stuff that is never nicely prepared and looking as good as the fake photo food in commercials or picture ads.


72 posted on 03/09/2015 5:32:30 PM PDT by Secret Agent Man (Gone Galt; Not averse to Going Bronson.)
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To: dead

See....that’s what you call making the best out of what life gives ya.

And you made me spew a bite of my left over, hand ground, muenster and jack cheese grilled burger all over the carpet.

Thank God for dogs.


73 posted on 03/09/2015 5:32:43 PM PDT by Vigilantcitizen
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To: SkyPilot

They advertised to make it into a black restaurant. They’ve been doing it for years now.


74 posted on 03/09/2015 5:33:04 PM PDT by SaraJohnson
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To: PJ-Comix

If they would go back to their old fries I’d go there for them.


75 posted on 03/09/2015 5:33:58 PM PDT by piasa (Attitude adjustments offered here free of charge)
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To: LostInBayport

ronald mcdonald on meth. he’s broke bad.


76 posted on 03/09/2015 5:34:29 PM PDT by Secret Agent Man (Gone Galt; Not averse to Going Bronson.)
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To: Extremely Extreme Extremist

No way man
We want tofu crap
Soy buggers
Moochelle tacos


77 posted on 03/09/2015 5:35:33 PM PDT by Joe Boucher
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To: piasa

Was that because Bloomberg dictated to take out the transfats?


78 posted on 03/09/2015 5:36:47 PM PDT by nascarnation (Impeach, convict, deport)
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To: SaraJohnson

the former fired ceo was black. the ad push to blacks was his doing. and youmsee how well it worked. urban mcd’s are war zones.


79 posted on 03/09/2015 5:40:16 PM PDT by Secret Agent Man (Gone Galt; Not averse to Going Bronson.)
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To: PJ-Comix

I hear from people that they took tran fat out of fries that reason to be more healthier


80 posted on 03/09/2015 5:41:44 PM PDT by SevenofNine (We are Freepers, all your media bases belong to us ,resistance is futile)
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