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Adults are buying toys for themselves, and it’s the biggest source of growth for the industry
NBC ^ | Dec 19 2022 | Sarah Whitten

Posted on 12/21/2022 2:23:53 PM PST by euram

There are two things keeping the toy industry afloat right now: inflation and a consumer group known as “kidults.”

These kids at heart are responsible for one-fourth of all toy sales annually, around $9 billion worth, and are the biggest driver of growth throughout the industry, according to data from the NPD Group.

(Excerpt) Read more at nbcnews.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: adults; toys
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1 posted on 12/21/2022 2:23:53 PM PST by euram
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To: euram

What do toy trains and women’s breasts have in common?

They are meant for kids, but their Dads always want to play with them.


2 posted on 12/21/2022 2:24:41 PM PST by dfwgator (Endut! Hoch Hech!)
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To: euram

Kidults, on the other hand, are a coveted consumer because they are often willing to spend more money than others on items for themselves.

“Right now, adult toy buyers are the reason for growth in the toy business,” Larian said.


Push news from the toy industry.


3 posted on 12/21/2022 2:28:01 PM PST by PeterPrinciple (Thinking Caps are no longer being issued but there must be a warehouse full of them somewhere.)
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To: euram

Makes me think of Pawn Stars. https://www.youtube.com/watch?v=igZibpUWF5g


4 posted on 12/21/2022 2:28:21 PM PST by EvilCapitalist (81 million votes my ass.)
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To: PeterPrinciple

I got hooked on those restoration videos, where they take these old rusted out Tonka Toys and restore them. It’s amazing to watch them turn out looking brand new.


5 posted on 12/21/2022 2:29:55 PM PST by dfwgator (Endut! Hoch Hech!)
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To: euram

I bought myself two toys: a Sonos ARC sound bar and a Ryobi battery-powered snowblower.

Maybe this isn’t what they mean by “toys”?


6 posted on 12/21/2022 2:32:14 PM PST by ProtectOurFreedom (If you're not part of the solution, you're just scumming up the bottom of the beaker!0)
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To: euram

Here we’ve just getting past the “tripledemic,” when a new cutesy term gets coined. Honestly, when I become king, there’s going to be hell to pay for people who come up with these


7 posted on 12/21/2022 2:32:20 PM PST by j.havenfarm (22 years on Free Republic, 12/10/22! more then 6500 replies and still not shutting up!)
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To: euram

Truly pathetic.


8 posted on 12/21/2022 2:33:14 PM PST by Bigg Red (Trump will be sworn in under a shower of confetti made from the tattered remains of the Rat Party.)
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To: euram

Since these Kidults are broke and still living with their parents, the toys better come with a steady supply of D-Cell Batteries.


9 posted on 12/21/2022 2:35:33 PM PST by srmanuel
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To: euram

I acquired a drone with GPS and a 3400 foot range. What a hoot this gadget is.


10 posted on 12/21/2022 2:37:31 PM PST by Wilderness Conservative (Nature is the ultimate conservative)
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To: euram

Adult toys? Don’t Google it ...


11 posted on 12/21/2022 2:40:48 PM PST by bankwalker (Repeal the 19th ...)
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To: dfwgator

Har.

Har har.

HAHAHAHAHAHAHA!


12 posted on 12/21/2022 2:41:39 PM PST by NorthWoody (Half of all people are below average, and half of those are in the bottom 25%.)
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To: euram

https://en.wikipedia.org/wiki/Kidult

A kidult is an adult whose interests or media consumption is traditionally seen as more suitable for children.[1] It can also mean a parent who acts childish with their children, but does not take on their duties as a disciplinarian.[citation needed]

Similar portmanteau terms for such people are rejuvenile[2] and adultescent.[3] A related concept is that of Peter Pan syndrome, where a person is reluctant to grow emotionally after childhood.[4]


13 posted on 12/21/2022 2:41:46 PM PST by PeterPrinciple (Thinking Caps are no longer being issued but there must be a warehouse full of them somewhere.)
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To: Wilderness Conservative
I acquired a drone with GPS and a 3400 foot range.

Sweet!

A DJI?

I've got a pair o' Parrots and they're nothing but fun.

14 posted on 12/21/2022 2:42:00 PM PST by humblegunner
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To: Wilderness Conservative

I wanted a restored 1936 Cadillac for Christmas. The wife bought a mug with a picture of a 1956 Chevy instead.


15 posted on 12/21/2022 2:43:01 PM PST by Fai Mao (Stop feeding the beast, and steal its food!)
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To: euram
This has been happening for a while. I worked in IT all my life, and something clicked in the 90’s when all the political correctness crap started. A small percentage of males would bring their toys into the office to decorate their cubes. Dolls basically, but I think they call them figurines or action figures. That seemed to increase in popularity over time.

My father wouldn’t let me play with GI Joe as a kid. He was emphatic that it was a doll and dolls were for girls. The nearest thing I had to an action figure were those little plastic cowboys and Indians, and army men. I’m looking forward to see my grandson play with his Christmas gifts this year. I’m giving him Lincoln Logs and a big pack of cowboy and Indians. My daughter is fine with that and I assume his friends won’t have problems. They are army brats at Ft. Bragg. Unfortunately, I couldn’t find cowboys and Muslims for him to play with.

16 posted on 12/21/2022 2:43:37 PM PST by ConservativeInPA (Stupidly is a moral problem, not an intellectual problem. )
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To: dfwgator

I have an old rusted Tonka dump truck in my shed. I’m not sure I want it to look brand new, but then again, I could probably be convinced if the price was right.


17 posted on 12/21/2022 2:44:30 PM PST by FamiliarFace (I got my own way of livin' But everything gets done With a southern accent Where I come from. TP)
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To: euram

18 posted on 12/21/2022 2:45:47 PM PST by dfwgator (Endut! Hoch Hech!)
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To: dfwgator

Those are cool videos. Big Tonkas down to tiny Matchbox. It’s fun to see a toy that’s been put through the ringer refurbished into a display piece!


19 posted on 12/21/2022 2:46:25 PM PST by BradyLS (DO NOT FEED THE BEARS!)
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To: ConservativeInPA

I can assure you, we girls thought GI Joe was way cooler than Ken any day of the week.


20 posted on 12/21/2022 2:47:00 PM PST by FamiliarFace (I got my own way of livin' But everything gets done With a southern accent Where I come from. TP)
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