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'Nobody imagined it would go on this long': Bud Light sales continue to plummet over Mulvaney backlash
NBC ^ | 5/23/2023 | Rob Wile

Posted on 05/23/2023 3:18:28 PM PDT by Right Wing Vegan

"Nobody imagined it would go on this long," Schuhmacher said. He continued: "It seems random — it struck a nerve. I've never seen anything to compare it to, in all of the [consumer packaged goods] industry. It’s a real shock."

(Excerpt) Read more at nbcnews.com ...


TOPICS: Culture/Society; Front Page News; Miscellaneous; News/Current Events; Politics/Elections
KEYWORDS: backlash; beer; budlight; mulvaney; mulvaneybacklash; queerbeer; stupidisasstupiddoes
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To: airborne

Whats that old 60s song? The first ones now will latter be last—the times they are a changing. AB blew it big time—go woke—go broke.


61 posted on 05/23/2023 4:23:10 PM PDT by Forward the Light Brigade ( Ride to the sound of the Guns!)
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To: Right Wing Vegan

Oh LOOK. More free front page news for a ginormous company.


62 posted on 05/23/2023 4:23:31 PM PDT by jdt1138 (Where ever you go, there you are.)
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To: CFW
I also agree that they will just rebrand the Bud Light beer, introduce it to the market at a reduced price in hopes to draw in those previous drinkers, and gradually raise the price once people have gotten in the habit of buying that brand of beer.

Stud lite? Lol

63 posted on 05/23/2023 4:23:55 PM PDT by Religion and Politics
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To: Bullish
It’s shitty tasting beer anyway.

Days now ancient ago when inclined to imbibe, I could not tolerate "beer" or liquor made with grain adjuncts. Had to be either craft beer or straight

64 posted on 05/23/2023 4:23:55 PM PDT by Right Wing Vegan (Conservatism's last hope, last recourse, in fact last expedient, against the libertarian hordes.)
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To: Bullish

rye.


65 posted on 05/23/2023 4:24:26 PM PDT by Right Wing Vegan (Conservatism's last hope, last recourse, in fact last expedient, against the libertarian hordes.)
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To: Right Wing Vegan

Guess what.

(Your beer happens to suck. Yuengling is good beer. They won’t be back, sucka.)


66 posted on 05/23/2023 4:27:50 PM PDT by OKSooner (Let us eat, drink, and be merry...)
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To: Right Wing Vegan

I eagerly hope for and await the total and utter demise of Transheuser Busch. There’s such a plethora of much better beer out there.


67 posted on 05/23/2023 4:28:26 PM PDT by Da Coyote
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To: Right Wing Vegan

Which is more important....
1) selling stock or
2) selling product

You might get someone to buy stock, but if you don’t sell product, then the investors will sell their stock.

Marketing 101, Don’t piss off your customer base.
If you do, crawl on your belly to get them back.

These people screwed up on a massive scale. Their own arrogance has killed them.


68 posted on 05/23/2023 4:32:46 PM PDT by joe fonebone (And the people said NO! The End)
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To: crusty old prospector

Keep it up, folks. No more easy punishments...only complete destruction of woke companies will do from now on.


69 posted on 05/23/2023 4:38:40 PM PDT by joma89 (Buy weapons and ammo, folks, and have the will to use them.)
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To: Da Coyote

Agreed. I went back to the local microbrew and found they had tons of new stuff. I stopped buying Goose Island and will never purchase it again.


70 posted on 05/23/2023 4:40:00 PM PDT by joma89 (Buy weapons and ammo, folks, and have the will to use them.)
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To: Right Wing Vegan
"Nobody imagined it would go on this long," Schuhmacher said.

Why not?

71 posted on 05/23/2023 4:42:58 PM PDT by Jim Noble (You Don't Need a Weatherman to Know Which Way the Wind Blows)
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To: Right Wing Vegan

I don’t drink the stuff, but for those who did, make the pao go much longer, like forever.


72 posted on 05/23/2023 4:43:39 PM PDT by aquila48 (Do not let them make you "care" ! Guilting you is how thery control you. )
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To: Right Wing Vegan

All I have to say is, “Paulaner Oktoberfest” from Munich. Available locally.


73 posted on 05/23/2023 4:48:29 PM PDT by HandyDandy (dominus vobiscum)
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To: mosaicwolf

Ditto.


74 posted on 05/23/2023 4:52:28 PM PDT by Mr. Lucky
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To: Right Wing Vegan

It has been funny watching them try to respond. First the emergency Clydesdale ad. Then the camouflage cans. Next is support for veterans or whatever that gimmick is. And no one is falling for it.


75 posted on 05/23/2023 5:01:12 PM PDT by KarlInOhio (Democrats' version of MAGA: Making America the Gulag Archipelago )
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To: Right Wing Vegan

The family owned distributors (the few left) got crapped on.


76 posted on 05/23/2023 5:08:19 PM PDT by wjcsux (On 3/14/1883 Karl Marx gave humanity his best gift, he died. )
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To: Right Wing Vegan

Hensley distributing company ( owned by Cindy McCains family) finally got what they deserved.


77 posted on 05/23/2023 5:10:59 PM PDT by wjcsux (On 3/14/1883 Karl Marx gave humanity his best gift, he died. )
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To: Right Wing Vegan

Target will cover those losses, fer sure!


78 posted on 05/23/2023 5:13:37 PM PDT by Mark (DONATE ONCE every 3 months-is that a big deal?)
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To: Right Wing Vegan
This article is hilarious. Some desperate journolist got this guy to go on the record and he managed tosay nothing they could use to punch down on conservatives.

In fact he framed it as a paradigm shift: "I've never seen anything to compare it to, in all of the [consumer packaged goods] industry. It’s a real shock."; and every single #MSM article before this has avoided framing this in historical terms of brand degredation elimination.


79 posted on 05/23/2023 5:13:55 PM PDT by StAnDeliver (Tanned, rested, and ready.)
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If someone wanted to take this next-level, all they would have to do is buy a ticket to some DM event, get a Bud Light from the bar, and put it in his hands and take a pic.

Double down.

You could crater the brand, take anything that starts with "Bud" with it (in fact, double down by putting a Budweiser can in his hands), just do. not. let. up.

80 posted on 05/23/2023 5:25:21 PM PDT by StAnDeliver (Tanned, rested, and ready.)
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