Free Republic 2nd Qtr 2024 Fundraising Target: $81,000 Receipts & Pledges to-date: $26,157
32%  
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Keyword: advertising

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  • And Now Let Us Gasp In Astonishment At What Just Happened To The Newspaper Business

    09/17/2012 6:11:36 AM PDT · by DManA · 81 replies
    Business Insider ^ | 9/15/12 | Henry Blodget
    Below, via Mark J. Perry and Bill Gross, is a chart we've run before. It shows inflation-adjusted newspaper advertising revenue over the past 60 years. Thanks to the precipitous decline in the last ~7 years, the industry is now back to where we it was in 1950. And it's only slightly better off when you factor in online revenue. Read more: http://www.businessinsider.com/newspaper-advertising-collapse-2012-9#ixzz26jSCZVzI
  • Complaints about automated calls up sharply [like "Credit Services"]

    09/16/2012 8:22:59 AM PDT · by Cincinatus' Wife · 54 replies
    Houston Chronicle ^ | September 16, 2012
    So much for silence from telemarketers at the cherished dinner hour, or any other hour of the day. Complaints to the government are up sharply about unwanted phone solicitations, raising questions about how well the federal "do-not-call" registry is working. The biggest category of complaint: those annoying prerecorded pitches called robocalls that hawk everything from lower credit card interest rates to new windows for your home. Robert Madison, 43, of Shawnee, Kan., says he gets automated calls almost daily from "Ann, with credit services," offering to lower his interest rates. "I am completely fed up," Madison said in an interview....
  • Dr Pepper's new 'evolution' ad: Offensive to Christians?

    09/14/2012 6:29:53 PM PDT · by blueyon · 73 replies
    The Week ^ | 9/14/2012 | ???The Week????
    A seemingly harmless ad campaign has landed the popular soft drink in hot water with Christian fundamentalists who don't believe we came from apes The image: Dr Pepper found itself in the midst of a theological debate this week, when it posted an ad called "Evolution of Flavor" on its Facebook page (see the offending graphic below). The ad, which depicts an ape completing its evolution into man upon discovering a can of Dr Pepper, has angered Christians who don't believe in the theory posited by Charles Darwin 150 years ago
  • Times Co. Said to Reach Preliminary Deal to Sell About.com (Dinosaur Media DeathWatch™)

    08/09/2012 7:12:18 AM PDT · by abb · 11 replies
    The New York Times ^ | August 8, 2012 | Christine Haughney
    The New York Times Company, which has been shedding assets and focusing on its core newspaper and Web site, is preparing to sell another of its properties. The company has a letter of intent to sell the About Group, the unit that includes the About.com online resource guide, to Answers.com, a question-and-answer site, for $270 million, a person familiar with the deal said on Wednesday. It is not clear when the deal will close because financing has not yet been secured. When the Times Company originally purchased About.com in 2005 for just over $400 million, analysts questioned how compatible About.com...
  • The New York Times Is Now Supported by Readers, Not Advertisers

    07/29/2012 12:18:29 PM PDT · by Hojczyk · 33 replies
    NYMag.com ^ | July 26,2012 | Joe Coscarell
    Advertising revenue continues to sink at the New York Times Company, which reported a second-quarter net loss of $88.1 million today. But a glimmer of hope can be seen in circulation revenue, which has actually gone up through print subscription price increases and the online paywall. At the company's big three papers — the Times, International Herald Tribune, and Boston Globe — print and digital ad dollars dipped 6.6 percent to $220 million, while circulation revenue was up 8.3 percent to $233 million. The historical rebalancing, which occurred at the News Media Group for the first time in Q1, may...
  • Newsweek may cease print edition (Dinosaur Media DeathWatch™)

    07/25/2012 10:47:29 AM PDT · by abb · 34 replies
    Politico ^ | July 25, 2012 | Dylan Byers
    Newsweek may cease its print publication by the end of this year, according to IAC chief Barry Diller, who as of this week owns the majority stake in the company. During a conference call with analysts this morning, Diller suggested that the magazine would eventually transition to an online-only publication, and that changes would begin to take place as early as this Fall. "The transition will happen,” Diller said. "The transition to online from hard print will take place. We’re examining all of our options." UPDATE: IAC spokesperson Justine Sacco emails to clarify: [Diller] was speaking about the weekly print...
  • Judge backs blogger over anti-Islam NYC bus ads [Pam Geller]

    07/20/2012 3:07:10 PM PDT · by Hunton Peck · 8 replies
    Associated Press ^ | Jul 20, 2012, 3:55 PM EDT | unattributed
    An anti-Islam activist has won a preliminary round in her First Amendment fight to place New York City bus ads calling enemies of Israel "savages." Federal Judge Paul Engelmayer in Manhattan says he agrees with blogger Pamela Geller. He says the Metropolitan Transportation Authority should not have rejected Geller's ad. Geller is the executive director of the American Freedom Defense Initiative. She publishes...
  • Truth In Liberal Advertising

    07/10/2012 11:06:59 AM PDT · by The Looking Spoon · 4 replies
    The Looking Spoon ^ | 7-10-12 | The Looking Spoon
  • Visa Olympic commercial reminds me of 9/11 WTC jumpers. Very bad taste, IMO.

    07/08/2012 2:03:50 PM PDT · by DallasBiff · 55 replies
    YouTube ^ | 7/8/12
    The commercial starts with diver David Boudia climbing up the Burj Dubai, and jumping off, with his reflection shown as the way the 9/11 jumpers were, and then he hits the water, and others were following him in their dives, only that they lived and the crowd celebrates.
  • GoDaddy Abandons Sexy Danica Patrick Ads (video)

    06/15/2012 8:36:28 AM PDT · by smokingfrog · 48 replies
    nasdaq ^ | 15 June 2012 | Patrick Jones
    GoDaddy is abandoning its sexy advertisements in favor of more conservative, business-like spots. Danica Patrick, who has appeared in 10 Super Bowl commercials for the company, says she supports the shift.
  • (New Orleans) Times-Picayune lays off more than 200 employees (Dinosaur Media DeathWatch™)

    06/13/2012 6:03:35 AM PDT · by abb · 15 replies
    The (New Orleans) Times-Picayune ^ | June 13, 2012 | Jaquetta White
    Managers at The Times-Picayune informed more than 200 members of the newspaper staff Tuesday that their last day at the company will be Sept. 30. The Times-Picayune, according to company executives, is shrinking its overall staff - including news, advertising, circulation and other departments - by 32 percent, or 201 employees. Employees who were not laid off were offered new jobs beginning this fall with Nola Media Group or Advance Central Services Louisiana, two new companies that will oversee news coverage and production and distribution, respectively, for The Times-Picayune and its affiliated website nola.com. The layoffs come as part of...
  • The next "Anti-Obama" commercial

    06/12/2012 4:01:43 AM PDT · by conservativesister · 11 replies
    I saw the ads yesterday about Obama saying the private sector is doing fine and the rebuttal from the private sector about being out of work, losing homes and money. The next ad should be "his 100 golf outings and her vactions" on the taxpayer's dime while the "private sector" Americans don't even have money for vacation. That would really resonate and put in perspective the out of touch the White House residents: Obama's that just seem to be "movin' on up!"
  • New Orleans Paper Said to Face Deep Cuts and May Cut Back Publication (Dinosaur Media DeathWatch™)

    05/24/2012 4:26:41 AM PDT · by abb · 19 replies
    The New York Times ^ | May 24, 2012 | David Carr
    The New Orleans Times-Picayune, which distinguished itself amid great adversity during Hurricane Katrina and its aftermath, is about to enact large staff cuts and may cut back its daily print publishing schedule, according to two employees with knowledge of the plans. Newhouse Newspapers, which owns the Times-Picayune, will apparently be working off a blueprint the company used in Ann Arbor, Mich., where it reduced the frequency of the Ann Arbor News, emphasized the Web site as a primary distributor of news and in the process instituted wholesale layoffs to cut costs. A request for comment late Wednesday night from the...
  • Los Angeles Times to discontinue LA, its Sunday magazine (Dinosaur Media DeathWatch™)

    05/16/2012 5:38:39 PM PDT · by abb · 23 replies
    Los Angeles Times ^ | May 16, 2012 | Alana Semuels
    The Los Angeles Times said its Sunday magazine, facing tough challenges, will cease publication. LA, Los Angeles Times Magazine will print its final issue June 3, Kathy K. Thomson, president and chief operating officer, said in an email Tuesday to employees. The magazine came out weekly until 2008, when the paper's editorial department stopped publishing it. The Los Angeles Times Media Group then put out the magazine in a monthly format. "The entire magazine industry has been faced with a very challenging environment," Thomson wrote. "We are not immune to the challenges." In 2010, U.S. News & World Report switched...
  • The Washington Post Co.’s Self-Destructive Course (Dinosaur Media DeathWatch™)

    05/11/2012 1:20:21 PM PDT · by abb · 18 replies
    Columbia Journalism Review ^ | May 11, 2012 | Ryan Chittum
    The Washington Post Company‘s dismal quarterly earnings release last week was received with something of a shrug—more of the same. But the report is worse than the reaction suggests and raises fundamental questions about the Post’s strategy, not just for the newspaper, but for the whole company. If you hadn’t heard, the Washington Post Company is basically a for-profit college/SAT-prep firm that sidelines as a cable-TV provider and newspaper publisher. The august Washington Post (I’ll italicize Post here when referring to the newspaper and won’t when referring to its parent) contributed just 15 percent to its namesake company’s revenue in...
  • Washington Post Still in Sad, Strange Decline (Dinosaur Media DeathWatch™)

    05/08/2012 8:57:43 AM PDT · by abb · 32 replies
    New York Magazine ^ | May 7, 2012 | Joe Coscarelli
    Late last week the hallowed Washington Post announced a first-quarter operating loss of $22.6 million as print ads sank 17 percent year-over-year and online revenue dipped 7 percent, too. Weekday circulation is now under 500,000, falling almost 10 percent, while the company's onetime moneymaker, the education unit Kaplan, lost some millions as well. Journalists at the paper are well aware of the problems and last month had a dark-sounding "secret meeting" to talk things out. Adweek reports that ten of the paper's top staffers met with president and general manager Steve Hills over sandwiches to chat "about the challenges that...
  • New York Times Confirms Non-Newsroom Layoffs (Dinosaur Media DeathWatch™)

    05/07/2012 1:22:37 PM PDT · by abb · 30 replies
    JimRomenesko.com ^ | May 4, 2012 | Jim Romenesko
    I received multiple tips late Thursday about layoffs at the New York Times, including this report: More than 50 people were laid off on the corporate side. The layoffs include George Freeman, one of their well-known in-house lawyers. The worry is this is just the begginning of cuts — and that the company is putting pressure on the unions. Several of the people who were laid off were minorities, including African Americans and Hispanics. Another tipster says of Freeman: He was “one of the two go-to guys on news-department legal matters, from story vetting to fighting First Amendment cases. The...
  • Are Hannity, Rush, and the big talkers playing us for $$$? (vanity)

    05/01/2012 8:41:51 PM PDT · by teg_76 · 131 replies
    Do you ever get the feeling that Rush and Hannity don't really care who wins, just as long as their dollars keep rolling in from us tea party saps. Besides Mark Levin, what prominent talker has gone out on a limb and endorsed true conservative candidates? Everyday we have to here Hannity interview the John McCains of the world. If he truly believed in the conservative movement, wouldn't he be out there trumpeting Richard Mourdock and Don Stenberg like Levin is? As for Rush, he is more interested in commercializing the tea party movement with his "Two if by tea"...
  • About Those Anti-Smoking Commercials

    04/22/2012 10:10:28 AM PDT · by relictele · 29 replies
    Vanity | 22 Apr 2012 | Self (Vanity)
    By now most have viewed at least one of the HHS anti-smoking commercials featuring victims of various cancers and other ailments caused - they say - by smoking and tobacco use. It's a cliche but still true: these are our tax dollars at work. Your government commissioned these ads and purchased the airtime with your cash. HHS Secretary Sebelius and her minions risk another sort of medical problem - namely, rotator cuff injuries from patting themselves on the back for foisting these grotesque, voyeuristic images on an unsuspecting, undeserving public. This isn't a tear in the eye of Iron Eyes...
  • Alternatives to donor based, ie, freepathon business model?

    I've checked with an ad agency. We can probably raise the funds we need to operate FR at our current level and at the current market price for online advertising if we run a banner ad at the top of every page and at least one rectangular ad in the above the fold body of the page and a couple rectangular ads in the sidebar. If that doesn't generate enough revenue, we can also run pop ups or pop unders and we can even run audio and video ads if need be. But of course, if we go full bore...