Free Republic

Check out the new ad campaign for Docker's khakis. Picture below.

There is something quite special about the new Levi's campaign from Wieden & Kennedy. It is an exquisitely wrought example of design, language, mood and spirit (indomitable spirit, to be precise). It is also visually and tonally consistent across all media platforms. And it is obviously grounded in research that discovered a romantic and idealistic tug among the target audience for the good ol' American pioneering imperative. The flawless integration of design, strategy and theme, however, isn't what makes the campaign so special. What makes it special is that, more likely than not -- at least in the U.S. --...

I guess this is from a Walt Whitman poem.

SAN FRANCISCO, May 28, 2009 (LifeSiteNews.com) - Levi Strauss & Co., the jeans manufacturer that has long been a leader in corporate support for the homosexual activist movement, has come out with a new marketing scheme that may dupe consumers who buy their products into displaying support for same-sex "marriage."Company owned stores in New York, Los Angeles, Chicago and San Francisco will be displaying their summer line-up of jeans and shirts adorned with "White Knots for Equality," a symbol that denotes support for homosexual "marriage." The symbol, a white ribbon tied in a knot, was developed by Frank Voci, the owner...

Now that Memorial day has passed, Levi's has begun outfitting its mannequins in white. This year, however, the bright color doesn't just represent the beginning of the summer or a nice accent for denim. Rather, the jean giant has also begun using white to demonstrate its support for gay marriage. The White Knot program encourages people to demonstrate their solidarity with marriage equality by wearing a small piece of knotted white ribbon. A subtle symbol, white knots have appeared on the clothing of celebrities ranging from New York's Mayor Michael Bloomberg to comedienne Kathy Griffin. And now, of course, they...

Damien Hirst and Levi’s have teamed up to create the $23,000 Denim. The result of the collaboration: “three works of art of spin-painted 501 styles and the development of a limited edition collection,” reports WWD.

Apple is one of the top US gay-friendly brands, community research showsApple is among the top six gay-friendly brands in the US, recent research reveals. The company shares the status with Bravo, Showtime, HBO, Absolut and Levi’s. Apple is seen as gay-friendly by 39 per cent of the gay and lesbian population in the US, just behind Bravo’s 52 per cent share. But WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil and Samsung score the lowest marks in survey results taken among gay and lesbian consumers, claims the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study released. The survey is one...

In the newest ad for Levi’s 501 jeans, a guy opens up a box and takes out a new pair of jeans. As he pulls the pants on, the entire street below him magically rises into his apartment as well -- carrying with it an attractive stranger who happens to be standing in a nearby phone booth. The two exchange a meaningful look and walk off into the night, arms touching flirtatiously. If you’re like a lot of people, you’ll immediately think: Wait, who uses a pay phone anymore? But what’s really likely to get people’s attention is that the...

FOR IMMEDIATE RELEASE April 27, 2006 SPYCHIPPED LEVI'S BRAND JEANS HIT THE U.S. Levi Strauss Confirms RFID Test, Refuses to Disclose Location It may be time to ditch your Dockers and lay off the Levi's, say privacy activists Katherine Albrecht and Liz McIntyre. New information confirms that Levi Strauss & Co. is violating a call for a moratorium on item-level RFID by spychipping its clothing. What's more, the company is refusing to disclose the location of its U.S. test. Radio Frequency Identification (RFID) is a controversial technology that uses tiny microchips to track items from a distance. These RFID microchips...

For education and discussion only. Not for commercial use. Little Rock - Hundreds of people are out of work Tuesday night after a major announcement at the Levi Strauss company. The company's Little Rock distribution plant will be closing its doors as early as August. The move will put 340 people out of work. The plant is located just south of Little Rock off Interstate 530 along the Pratt Road Exit. Levi Strauss closed down the plant because company officials said it already has three major distribution plants in North America and this one was no longer necessary. Little rock...

SAN FRANCISCO (AP) - Peter E. Haas Sr., an heir of Levi Strauss & Co. who helped build the jeans company into a socially conscious clothing empire, has died. He was 86. Haas died of natural causes Saturday in his San Francisco home, company spokesman Jeff Beckman said Sunday. A great-grandnephew of Levi Strauss, Haas continued the tradition of the jeans pioneer, teaming up with his older brother, Walter A. Haas Jr., to transform the small maker of Western apparel into one of the world's most famous clothing brands during his 60-year career with the company. "Throughout his career and...

Can a dead avant-garde artist add cachet to an old comfy pair of jeans? Levi Strauss & Co. hopes so. The blue jeans giant is tapping Andy Warhol to sell $150 to $250 jeans and other sportswear embellished with dollar signs, Marilyn Monroe, Mao and other imagery. The "Warhol Factory X Levi's" are an attempt to lure away young consumers who think nothing of dropping a cool $200 on a pair of Diesel, Frankie B. and Joe's Jeans. Through its licensing agreement with the Andy Warhol Foundation, the status-symbol jeans and tops will be in high-end stores in the spring.

<p>SAN ANTONIO — Levi Strauss & Co., the California Gold Rush outfitter whose blue jeans are a globally recognized symbol of America, closed its last two U.S. sewing plants Thursday.</p> <p>About 800 workers at the 26-year-old San Antonio plants lost their jobs in the move, which was announced last September.</p>

On the last official day of operations at the last Levi’s plant in the United States, Martha Huizar and Armandina Rodriguez showed up together to pick up their final paychecks after 23 years. The two women were among hundreds who finalized paperwork and talked to potential employers at a job fair sponsored by Alamo Workforce Development at the Levi’s plant on Old Highway 90. The company announced in September that it would close the San Antonio plant. “We weren’t surprised,” Huizar said. “We were like, well, it’s time to go on with our lives. We’d always heard rumors.” About 20...

SAN ANTONIO (AP) - Levi Strauss & Co., the California Gold Rush outfitter whose trademark blue jeans have been an American clothing staple for generations, on Thursday closed its last two sewing plants in the United States. The financially troubled company has been steadily shifting production to overseas contractors for several years to cut costs and invigorate drooping sales in the ultra-competitive apparel market. About 800 workers at the 26-year-old San Antonio plants have lost their jobs in the move, which was announced in September. Jeff Beckman, a Levi Strauss spokesman, said the 150-year-old company was making a delayed but...

For Levi Strauss & Co., the future is stacked on the shelves at Wal-Mart. The struggling San Francisco-based apparel maker said Tuesday that its fiscal third-quarter profit nearly doubled, thanks to a new low-priced brand it began selling at Wal-Mart Stores Inc.'s 3,000 U.S. outlets two months ago. Earnings in the quarter ended Aug. 24 jumped 95% to $26.7 million, compared with $13.7 million in the year-earlier period. The results, which also were helped by favorable currency rates, were in line with Levi's projections.

For education and discussion only. Not for commercial use.San Francisco blue jeans maker Levi Strauss & Co. said Thursday it would close its remaining North America manufacturing and finishing plants, firing nearly 2,000 employees in the process, or about 11 percent of its global workforce. The news comes days after the company said it would cut bout 350 salaried jobs in the U.S., with about 300 additional jobs cut in Europe in an effort to reduce costs in the face of reduced product pricing. In April 2002, Levi Strauss closed six of its eight U.S. manufacturing plants, including its oldest...